Lead demand generation initiatives by designing and optimizing integrated marketing campaigns, collaborating with cross-functional teams, and measuring performance for B2B software.
About DroneDeploy
DroneDeploy powers field teams with robotics and AI. As the only reality capture platform that combines robotic automation, AI agents, and a truly unified system, DroneDeploy allows critical industries to operate with speed and confidence.
From construction and energy to agriculture, the world’s largest companies use DroneDeploy to simplify field operations, improve safety, and make smarter decisions, faster. By combining aerial drones, 360 and fixed cameras, ground robots and proprietary AI, we’re bringing the power of automation and visual intelligence to all stakeholders, from the field to the boardroom.
At DroneDeploy, we thrive in a mostly remote-first culture rooted in innovation and impact. We’ve been recognized as a Best Place to Work in the SF Bay Area and named one of America’s Great Places to Work—but what truly sets us apart is the experience you gain: solving real-world challenges with cutting-edge technology, surrounded by teammates who are as passionate as they are supportive. Our team is bold, mission-driven, and building something that matters. We foster a culture where a variety of perspectives drive smart decisions, and where growth—both personal and professional—is part of the journey. Whether it’s flexible schedules, family-friendly benefits, or our strong track record of internal promotions, we invest in people as much as we do in product. If you’re looking to be part of something ambitious, authentic, and transformative, you’ll find your place at DroneDeploy.
Role Overview
As DroneDeploy’s Demand Generation Manager, you’ll take the lead in building demand and growth for the #1 reality capture platform on the planet. DroneDeploy is transforming the way businesses collect, manage and interpret reality capture data from drones, 360 cameras and ground robots. We are committed to delivering exceptional experiences to our customers and future customers at every stage in their journey, and need your perspective to design that path to success. You’ll report to the VP of Demand Generation and play a vital role within our global Go-to-Market team.
We value diversity and are committed to building an inclusive environment where all voices are heard. If you don’t meet every single qualification, we encourage you to apply anyway—your skills and unique experiences may be just what we need!
Work Environment
> Work Hours: Standard working hours are 9 AM to 6 PM, with flexibility to accommodate different schedules.
> Work Model: 100% remote, but the candidate must be based in the U.S.
> Work Travel: Occasional domestic travel for company events or team gatherings.
Responsibilities:
- Design, launch, and optimize integrated marketing campaigns across various channels (email, events, paid media, content marketing) to engage key decision-makers at each stage in the buyer’s journey.
- Measure, report and optimize program and campaign performance across all relevant channels.
- Work closely with sales, content, and customer success to ensure ABM activities align with sales objectives and customer journeys.
- Drive feedback loops to improve the efficiency and effectiveness of all demand generation programs.
- Use marketing tools like Marketo, Salesforce, LinkedIn Ads, and Common Room to optimize targeting and engagement.
- Jump between strategy and hands-on execution seamlessly.
Requirements:
- 4+ years of B2B experience in growth marketing and/or demand generation
- The ability to think strategically and develop comprehensive, data-driven marketing campaigns
- Solid project management skills and the ability to lead and collaborate with cross-functional partners, prioritize high-impact activities, and keep complex projects moving forward
- In-depth knowledge of digital marketing, demand channels, funnel tactics, and key metrics
- A proven track record of driving qualified sales pipeline for B2B software and strong collaboration with outbound sales teams
- Demonstrated Salesforce and Marketo experience
- Detail-oriented, while having a bias to action
- Great communicator and trust builder with a ‘simplify and make it happen’ attitude
- Ambitious, eager, and fun!
- Able to travel domestically for in-person meetings and company events.
- ABM experience
#LI-Remote
Employee Offerings & Benefits
(Benefits may vary by location and role)
These are just some of the perks you'll enjoy—there's more to discover once you join us!
Culture of Innovation & Collaboration – Thrive in an environment that values creativity and teamwork.
Drone Certification – Get certified and gain unique, hands-on skills with our full backing.
Flexible Work Arrangements – Enjoy autonomy with remote-first options and schedule flexibility.
Paid Family Leave – Take the time you need to support your family during life’s most important moments.
Comprehensive Healthcare Coverage – Plans designed to support your well-being.
Career & Growth Development – Build new skills and unlock opportunities through continuous learning.
Flexible PTO – Take time off when you need it to recharge—we trust you to manage your time well.
Employee Referral Bonus – Know someone great? Refer them and earn a bonus when they join our team.
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DroneDeploy is an equal opportunity employer.
All DroneDeploy employees are responsible for protecting the company and customer data by following information security policies and procedures.
Please refer to our Recruitment Privacy Notice for information about privacy during the recruiting process.
Top Skills
Linkedin Ads
Marketo
Salesforce
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