The Demand Generation Manager will develop and execute campaigns, support lead generation, and showcase customer stories to drive growth.
Key Characteristics:
mySidewalk’s next Demand Generation Manager will own how our prospects and customers experience mySidewalk. This person has a relentless focus on results, constantly striving to keep the revenue team ahead of forecast - both for new business and retention. With an analytical mindset and an experimenter’s nimbleness, this person is crafting a path toward growth streams, iterating along the way. Driven by numbers and motivated by quality, this person is able to create systems inspired by our customers' journey and preferences.
The kind of problems you’ll help us solve:
- Where are the channels we should be utilizing to unlock more growth?
- How might we best support the revenue team in finding high-quality leads?
- How might we best showcase our customer stories across the customer journey?
How you’ll solve those problems:
- Unlock growth
- Develop and execute multi-channel demand generation campaigns to drive lead acquisition, nurture prospects, and generate pipeline.
- Collaborate with cross-functional teams to create and optimize marketing campaigns across various channels, including email, events, and paid advertising.
- Manage and optimize lead nurturing programs to increase conversion rates and accelerate the sales cycle.
- Work closely with sales teams to ensure alignment on lead quality and follow-up processes.
- Analyze campaign performance to identify areas for improvement and make data-driven decisions.
- Support the revenue team
- Build and maintain a system to identify and prioritize leads for sales follow-up
- Segment account lists based on market priorities in partnership with CX, Sales and SDRs.
- Showcase customer stories
- Collaborate cross-functionally to meet business objectives through customer advocacy initiatives.
- Leverage customer success stories to produce case studies, secure speaking opportunities, and support campaign initiatives.
You’ll help us solve those problems if you:
- Have 5-8 years experience in demand generation roles
- Have an analytical mindset, consistently looking to the data for insights
- Have worked to support a sales team with ACVs between $20k-100k
- Are familiar with Hubspot or similar toolset
- Are endlessly curious, always looking for ways to improve (self, team, process, etc).
Top Skills
Hubspot
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