Demand Generation Lead

At Pulley, we are on a mission to help construction teams break ground faster. The United States is short between 4-7 million homes while housing production and affordability remain near historic lows. Meanwhile, retail and office real estate are still adapting to the post-pandemic world and the AI boom has led to significant investments in data center infrastructure.

Permitting requirements vary vastly by jurisdiction, making it challenging to navigate for home builders, retailers, architects and contractors. It creates a critical bottleneck that every project must traverse. While the industry remains largely fragmented and underserved, we believe that combining cutting-edge software with permitting expertise can condense permitting timelines from months to days or even hours!

We are a passionate team building software for the built environment around us. Founded by Charlie Jacobson and Andreas Rotenberg in 2021, our team combines deep experience in real estate and construction with a track record of shipping software loved by millions of customers.

We’re backed by CRV, Susa Ventures, BoxGroup, Fifth Wall, Operator, South Park Commons, Suffolk Construction and leaders from Plaid, Segment, Procore, ServiceTitan, Built, BuildZoom, and eero.

We’re building the world’s first software platform for construction permitting — for any project, in any city. Our north star is speed; everything we do is in the service of helping our customers get their permits as fast as possible.

We serve some of the top developers, builders, retailers and architects in the industry to permit new apartment buildings, office space, homes, stores and much more!

Pulley is hiring our first Demand Generation Lead to build and scale our inbound pipeline generation efforts. This is a strategic and hands-on role where you will define the demand generation function for Pulley and lead execution across multiple channels. We’re looking for someone who can think holistically, act quickly, and partner cross-functionally to drive revenue impact.

• Own Pulley’s demand generation strategy from first principles. You won’t just run campaigns, but will determine which campaigns we should run and why.

• Build and execute full-funnel programs to drive qualified pipeline from high-priority accounts.

• Collaborate closely with sales and marketing to define target segments and align messaging and touchpoints across channels.

• Create multi-channel campaigns using tactics such as events, email, paid social, ABM, and content syndication.

• Set up and optimize systems and tools (CRM, automation, attribution) to track and improve performance.

• Work cross functionally with sales, marketing, and design to develop compelling assets that drive engagement.

• Test, learn, and iterate quickly to find what works and scale it.

• Operate with a hunter mindset. You proactively identify opportunities to bring the right people into the funnel.

• 4+ years of experience in demand generation or growth marketing, preferably in B2B SaaS

• A strategic mindset with the ability to develop an overarching demand generation strategy

• Comfortable running your own campaigns from end to end, including ideation, execution, and analysis

• Ability to design full-funnel programs with clear measurement, feedback loops, and GTM alignment

• Experience running account-based marketing programs and partnering closely with sales

• Strong operational skills to build, optimize, and scale demand gen systems

• Ability to move fast and iterate quickly based on results

• Experience owning both inbound and outbound components of pipeline generation

• Background in early-stage or zero-to-one go-to-market environments

• Familiarity with developer tools or technical buyer personas

• Experience running integrated campaigns that combine events, digital, and outbound touchpoints

• Light technical skills. You can build scrappy landing pages, use tools like Zapier, or create automated workflows.

• Experience planning or executing events as a growth lever

Compensation Range: $160K - $180K