Demand Generation Associate

EvenUp is one of the fastest-growing generative AI startups in history, on a mission to level the playing field for personal injury victims, which range from motor vehicle accidents to child abuse cases. Our products empower law firms to secure faster settlements, higher payouts, and better outcomes for those who need it most.

The Demand Generation Associate role will be pivotal in driving our company's growth by establishing and scaling the foundations of our demand generation function. As part of a high-impact and rapidly growing team, this individual will play a critical role in shaping how EvenUp approaches pipeline generation. Working closely with cross-functional teams, including sales, product marketing, and operations, this person will collaborate to create innovative, data-driven campaigns that fuel company expansion. This is a unique opportunity to contribute to a high-growth environment, build processes from the ground up, and influence the company's long-term success.

What you'll do:

• Manage, launch, and measure direct mail campaigns, managing budgets, vendor relationships, and inventory to ensure high-quality execution and alignment with pipeline goals.

• Analyze direct mail performance to uncover actionable insights, optimize creative and targeting strategies, and forecast future campaign opportunities to maximize ROI.

• Develop and execute targeted nurture programs that convert leads to opportunities, improving funnel performance at every stage of the customer journey.

• Plan and execute multi-channel campaigns across email, webinars, and direct mail, ensuring timely delivery and measurable impact on pipeline generation.

• Own reporting and analytics for campaigns, providing granular performance insights and actionable recommendations to leadership.

• Partner with marketing and sales teams to execute marketing initiatives and align strategies with sales goals, ensuring a cohesive and impactful customer experience.

What we look for:

• 3+ years of experience in demand generation, direct mail, or campaign management, preferably in a B2B SaaS environment.

• Strong project management skills with the ability to manage multiple campaigns simultaneously and meet deadlines.

• Analytical mindset with expertise in tracking performance metrics, analyzing data, and presenting actionable insights.

• Exceptional communication and collaboration skills to work cross-functionally with internal teams and external vendors.

• Creative thinking and problem-solving skills for campaign optimization and innovation.

• Familiarity with marketing automation tools (e.g., HubSpot, Sendoso) and CRM systems.

• Experience managing budgets and forecasting campaign needs, including inventory management for physical campaigns. Background in working with finance teams for budget alignment and cost management a plus.

• Experience in direct mail programs, including vendor management and testing creative strategies preferred.

Notice to Candidates:

EvenUp has been made aware of fraudulent job postings and unaffiliated third parties posing as our recruiting team – please know that we have no affiliation or connection to these situations. We only post open roles on our career page (https://jobs.ashbyhq.com/evenup) or reputable job boards like our official LinkedIn or Indeed pages, and all official EvenUp recruitment emails will come from the domains @evenuplaw.com, @evenup.ai, @ext-evenuplaw.com or [email protected] email address. 

If you receive communication from someone you believe is impersonating EvenUp, please report it to us by emailing [email protected]. Examples of fraudulent email domains include “careers-evenuplaw.com” and “careers-evenuplaws.com”. 

Benefits & Perks:

Our goal is to empower every team member to contribute to our mission of fostering a more just world, regardless of their role, location, or level of experience. To that end, here is a preview of what we offer:

• Choice of medical, dental, and vision insurance plans for you and your family

• Flexible paid time off

• 10 US observed holidays, and Canadian statutory holidays by province

• A home office stipend

• 401(k) for US-based employees

• Paid parental leave

• Sabbatical program

• A meet-up program to get together in person with colleagues in your area

• Offices in San Francisco, Los Angeles, and Toronto

Please note the above benefits & perks are for full-time employees

About EvenUp:

EvenUp is on a mission to level the playing field in personal injury cases. EvenUp applies machine learning and its AI model known as Piai™ to reduce manual effort and maximize case outcomes across the personal injury value chain. Combining in-house human legal expertise with proprietary AI and software to analyze records. The Claims Intelligence Platform™ provides rich business insights, AI workflow automation, and best-in-class document creation for injury law firms. EvenUp is the trusted partner of personal injury law firms. Backed by top VCs, including Bessemer Venture Partners, Bain Capital Ventures (BCV), SignalFire, NFX, DCM, and more, EvenUp’s customers range from top trial attorneys to America’s largest personal injury firms. EvenUp was founded in late 2019 and is headquartered in San Francisco. Learn more at www.evenuplaw.com.

EvenUp is an equal opportunity employer. We are committed to diversity and inclusion in our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.