Sr. Research Analyst, Consumer Insights Marketing
FabFitFun is looking for a Sr. Research Analyst, Consumer Insights Marketing to help us examine our customer data so we can create a personalized FabFitFun experience that our members will love. Reporting to our Consumer Insights Manager, this role will work closely across various parts of the marketing team as well as with the business intelligence and data analytics team to provide analysis and help us keep consumer data front of mind when making key business decisions.
What You’ll Do:
- Help set up in depth quantitative consumer studies to understand member preferences, habits & practices, and psychographics
- Conduct advanced statistical analysis on consumer data to identify trends and discover insights
- Perform conjoint analysis to evaluate product offerings, potential new features, and value propositions
- Help in the creation and implementation of first ever psychographic customer segmentation
- Work closely with the business intelligence and data analytics teams to analyze, interpret, and understand the data
- Present data findings in a clear concise manner to cross-functional stakeholder and senior leadership so the organization can use that data to make key business decisions
What You’ll Bring:
- Bachelor’s degree in Statistics or other related quantitative discipline
- 3 - 5 year experience consumer insights or market research
- Strong foundation in quantitative statistics research (regression analysis, decision trees, clustering, etc.) and familiar with various other market research methodologies
- Strong SQL and Excel skills, with proficiency in statistical tools such as SPSS, SAS, R, MLlib, or other statistical software package
- Experience with Looker or Tableau
- Experience uncovering relationships between consumer behavior and survey data using statistics
- Conjoint analysis experience
- Ability to translate data insights into marketing recommendations
- Strong interpersonal and communication skills
- Detail oriented
- Interest and passion for data analytics, insight extraction, programming, and modeling
- Experience working well in a fast-paced environment
Bonus Points For:
- Graduate degree in Statistics or other related quantitative discipline
- Experience creating or working with a consumer segmentation model
- Subscription box/startup experience
- Interest in beauty, fashion, fitness, and women’s lifestyle
What You’ll Get:
- Daily impact on one of the fastest growing companies in the US that is revolutionizing ecommerce
- Comprehensive benefits with medical, dental & vision coverage and a newly rolled-out 401K
- Unlimited PTO vacation policy
- Free FabFitFun subscription and quarterly add-ons credit
- Catered meals 3x/week with kitchen stocked with great snacks and drinks
- Paid parking
- Fun and friendly culture