Marketing Analyst, Acquisition & Business Development
ABOUT THRIVE MARKET
Thrive Market was founded in 2014 with a mission to make healthy living easy and affordable for everyone. As an online, membership-based market, we deliver the highest quality healthy and sustainable products at member-only prices, while matching every paid membership with a free one for someone in need. Every day, we leverage innovative technology and member-first thinking to help our over 1,000,000+ members find better products, support better brands, and build a better world in the process. We recently reached a significant milestone by becoming a Certified B Corporation, making us the largest grocer to earn this coveted qualification.
THE ROLE
The Data Analytics team at Thrive Market constantly innovates and builds highly personalized experiences for our members. We are seeking to add a Marketing Analyst to our Customer Growth Pod. As an integral part of this team, you will help inform and evolve the performance of paid marketing programs (including but not limited to Facebook, Google, Snap, Influencer, TikTok, TV, Offline etc), with the goal of expanding our brand reach and increasing the size of our member base. Thrive Market ranked #2 in the Sailthru ranking of e-commerce companies that provide a highly personalized user experience to members in 2020.
What impact will you make? This is an opportunity to help revolutionize how Thrive Market leverages its data to make strategic business and product decisions to grow the business. You will empower key stakeholders with data analysis and help them find and understand the information they need at the moment they need it.
RESPONSIBILITIES
- The Marketing Analyst function provides a key partner and support role for the Growth marketing Org to help drive and inform next best dollar spent across media investment
- Apply and inform a best in class test & learn method across testing related to the performance of the marketing portfolio, respective channels or varying marketing levers
- Assist in identifying changes in performance related to paid channels, seasonality or customer behavior
- Partner with the growth marketing team to recommend areas of improvement or insights that can help evolve performance or strategy
- Monitoring key performance indicators, making data-driven recommendations, and advocating for internal resources required to drive the continued member growth
- Deliver insights and hypotheses that are informed by both competitive and web analytics
- Break down ambiguous problems by defining key success criteria, and developing data-driven and prioritized roadmaps to deliver results
- Partner cross functionally across orgs to ideate and drive forward the biggest growth ideas
- Work with Product Management, Data Science, Marketing and Technology teams to gather, manipulate, analyze and document raw, complex data and share cohesive data stories that make sense to business and technical audiences
- Develop a deep understanding of user behavior patterns and insights and correlate engagement metrics with conversion rates, customer lifetime value, and financial performance
- Develop dashboards, visualizations and granular datasets that provide actionable insights on merchandising, category behavior & margin opportunities
- Serve as tactical liaison for Product Management teams to provide the most accurate and relevant information to help drive meaningful business decisions
QUALIFICATIONS
- 4+ years of experience as a Product Analyst, Marketing Analyst, or related field
- Proficiency in media attribution models(MTA, MMM, incremental return)
- Strong understanding and experience in the digital marketing space, media measurement solutions and respective data ecosystem
- Strong proficiency in SQL
- BS or MS in a Technical Degree or awesome experience that highlights your ability to geek out on reporting & analytics
- Experience in E-commerce and/or subscription businesses
- Passion for turning data into insights and helping others unlock the power of their data
- Good leadership skills with a positive attitude and a proactive / self-starter mindset
- Be a team player with character, high humility and integrity, helping build a healthy team environment
- Proven ability to clearly articulate data stories to business and technical audiences
- Proficiency and solid foundation in statistics
- Proficiency at web analytics tools including Google Analytics, Amplitude, Mixpanel
- Proficiency at business intelligence dash-boarding tools like Tableau, Looker, Domo or similar
- Experience in at least one high level programming language like Python or R
- Strong understanding of online advertising, A/B testing, cohort analysis, conversion optimization, customer segmentation, etc
BELONG TO A BETTER COMPANY
- Comprehensive health benefits (medical, dental, vision, life and disability)
- Dog-Friendly Office
- Competitive salary (DOE) + equity
- 401k plan
- Flexible Paid Time Off
- Stocked kitchen in our Thrive Market Home Office with Thrive Market products
- Yoga, meditation and other weekly events for mindfulness
- Coverage for Life Coaching & Therapy Sessions on our holistic mental health and well-being platform
- Free Thrive Market membership and discount on private label products
- Casual atmosphere and great people to work with
We're a community of more than 1 Million + members who are united by a singular belief: It should be easy to find better products, support better brands, make better choices, and build a better world in the process.
Thrive Market is an EOE/Veterans/Disabled/LGBTQ employer
At Thrive Market, our goal is to be a diverse and inclusive work place that is representative, at all job levels, of the members we serve and the communities we operate in. We’re proud to be an inclusive company and an Equal Opportunity Employer and we prohibit discrimination and harassment of any kind. We believe that diversity and inclusion among our teammates is critical to our success as a company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. If you’re thinking about joining our team, we expect that you would agree!
If you need assistance or an accommodation due to a disability, please email us at [email protected] and we’ll be happy to assist you.
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