Manager, Traffic & Marketing Analytics

| Santa Monica

At Edmunds we’re driven to make car buying easier. Ever since we began publishing printed car guides in the 60’s, the company has been in the business of trust, innovating ways to empower and support car shoppers. When Edmunds launched the car industry’s first Internet site in 1994, we established a leadership position online and have never looked back. Now, as one of the most trusted review sites on the Internet, millions of visitors use our research, shopping and buying tools every month to make an easy and informed decision on their next car. For consumers, we bring peace of mind. For dealers, we make tools to help them solve their problems and sell more cars. How do we do it, you ask? The key ingredients are our enthusiastic employees, progressive company culture and cutting-edge technology. Want to join the team? Read on to find out how!

What You’re Applying For:

Edmunds has a world-class analytics organization that’s made up of talented, smart and dedicated individuals who have a direct influence on the organization. Data is at the center of everything we do.

Edmunds is looking for a skilled and enthusiastic Manager of Traffic & Marketing Analytics who is a leader in multi-channel digital measurement with experience in implementing and/or refining multi-touch attribution models, understands digital (Paid, SEO) and traffic data architecture, initiates new strategies & recommendations based on actionable insights and analysis, and oversees the tactical execution of all measurement solutions.

The ideal candidate is also a natural problem-solver that enjoys working with large data sets and is proactive in exploring database tables and using data to make clear and convincing business cases.

The Manager of Traffic & Marketing Analytics will also play a crucial role in continuing to develop and improve our traffic and digital marketing reporting suite and will assume a leadership role in monitoring & assessing performance of our various traffic acquisition channels, analyzing effectiveness of our marketing campaigns, and identifying areas of optimization and growth by extracting insights through modeling, testing and experimentation.

The right candidate will also have experience working across business and functional boundaries, partnering with internal clients to provide decision-making support through analytic insights.

This is a great opportunity for an individual with significant business and digital marketing acumen that is interested in playing with the wealth of structured and unstructured data available within the car buying ecosystem. Curiosity and business intellect a must.

Edmunds is a fast growing and innovative company. Qualified candidate should do well in a fast pacedenvironment with multiple priorities and strict deadlines. 

What You’ll Do:

  • Serve as the expert & leader in data interpretation to empower executives, stakeholders, andbusiness owners in making data-driven business decisions.
  • Serve as the team lead in monitoring & assessing performance specific to traffic and digital marketing, and communicating insights directly to executives and stakeholders in a concise and clear manner.
  • Collaborate on the establishment of enterprise digital standards and analytic best practices toensure optimal channel activation.
  • Co-lead monthly investment planning meetings with Marketing, Product, and Analytics and make recommendations in marketing strategy and testing based on insights and analysis.
  • Develop, evaluate, and refine analytics & statistical models (time-series, regression) to answer business questions, and identify areas of optimization and growth
  • Prepare visualizations of data in order to explain and persuade
  • Design, conduct and lead complex analyses that mine, extract, track, report and analyze digital marketing and traffic performance metrics.
  • Create and produce accurate forecasts, reports, ad hoc requests, dashboards, etc. utilizing our data warehouse and other data source systems.
  • Maintain, enhance, and develop automated standard traffic and digital marketing reporting to addto our existing reporting suite. 

What You Need:

  • Bachelor’s Degree with 7+ years in Traffic Acquisition (SEO, Paid), Marketing Analytics and/or Business Intelligence or Master’s degree in a quantitative field, such as mathematics, statistics, physics, computer science, business analytics, etc. with at least 5 years of related work experience
  • 3+ years dedicated digital marketing experience, including management of digital analytics implementations and reporting solutions;
  • Understanding of marketing clouds and digital data technologies (DMPs, Google 360 Suite, digital pixel tracking, site tagging, etc.) preferred;
  • Understanding of the technology associated with creating and maintaining a single ID view of the consumer (Cross Device Integration)
  • Experience with mixed media modeling and digital attribution technology such as DCM, DV360, Convertro or Visual IQ;
  • Thorough knowledge of digital strategy development, digital strategies, channels and measurement/analytics.
  • Demonstrated ability to manage and influence change;
  • Strong analytical and data mining skills
  • Excellent programming skills in SQL and R, or SAS, or Python
  • Strong data modeling / statistical analysis / predictive modeling experience required (R, SASand/or Pytho
  • Excellent presentation and communication skills; Powerful Storyteller of Data
  • Exposure to BI tools such as Tableau or Interana is a plus
  • Master’s degree in a quantitative field, such as mathematics, statistics, physics, computer science, business analytics preferred

Working @

Employees think it’s a pretty great place to work and some pretty impressive publications think it is too: we have been recognized as one of the best places to work by the Fortune Magazine and Great Places to Work, LA Business Journal (for the last 6 years!), Computerworld, and Built in LA. We've also been identified as one of the best workplaces specifically in Technology and also for Diversity and Asian Americans. In fact, our CEO, Avi Steinlauf, was rated as one of Glassdoor's Highest Rated CEOs! If you’re interested in learning more and joining our mission, we’d love to hear from you!

Edmunds will consider for employment qualified candidates with criminal histories in a manner consistent with the requirements of all applicable laws.

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Technology we use

  • Engineering
    • C#Languages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • ScalaLanguages
    • SqlLanguages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • Twitter BootstrapLibraries
    • ExpressFrameworks
    • Node.jsFrameworks
    • SparkFrameworks
    • SpringFrameworks
    • SparkFrameworks
    • HBaseDatabases
    • MongoDBDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • DynamoDatabases


Conveniently located at the Colorado Center, near the intersection of Cloverfield and Colorado.

An Insider's view of Edmunds

What’s the vibe like in the office?

This is not your average corporate office. Everyone is friendly and welcoming. While we're here to get work done, not everything is all business. People here understand the importance of human relationships. Not only are we co-workers, but many of us are also friends, close ones even. To top it off, our office is fun and encouraging to take breaks!


Technical Lead

What does your typical day look like?

Each day I start by building the Edmunds story from the ground up. Using our own unique reporting tools and in collaboration with our product, analytics and marketing team, I can speak to the value of Edmunds. Once this information is complied, I head out to meet with our dealer partners to go over program results, listen, assess their needs.


Account Executive, Major Accounts

What makes someone successful on your team?

I have grown more here than any other company. I am fortunate to have had the opportunity to move between several teams. Each time, it challenged me to pick up new skills. Edmunds has a culture of continuous learning. In my time here, I have participated in study groups to learn: programming language theory, machine learning, and iOS development.


Director, Digital Futures Engineering

How do you empower your team to be more creative?

Great ideas are the heartbeat of the Edmunds editorial team and they can come from anywhere. Everyone is encouraged to contribute and we have regular feature meetings where concepts are presented, discussed and evolved. As Editor-in-Chief, I love to be challenged by an idea and it’s hugely rewarding to see them come to fruition.

Alistair Weaver

V.P., Editorial and Editor in Chief

How has your career grown since starting at the company?

I joined Edmunds as an IT manager. Now, I manage a team of 100 employees supporting our B2B dealer business. In 18 years, I have grown beyond my own expectations. From the moment I joined the company, each of my professional needs were met. Continued learning, peer support, skills development and opportunities for advancement greet me every day.


V.P., Dealer Operations

What are Edmunds Perks + Benefits

Volunteer in local community
Friends outside of work
Eat lunch together
Daily stand up
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K) Matching
Match charitable contributions
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Fitness Subsidies
Professional Development Benefits
Tuition Reimbursement
Lunch and learns
Promote from within
Mentorship program
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