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Manager, Marketing Analytics

| Santa Monica

At Edmunds we’re driven to make car buying easier. Ever since we began publishing printed car guides in the 60’s, the company has been in the business of trust, innovating ways to empower and support car shoppers. When Edmunds launched the car industry’s first Internet site in 1994, we established a leadership position online and have never looked back. Now, as one of the most trusted review sites on the Internet, millions of visitors use our research, shopping and buying tools every month to make an easy and informed decision on their next car. For consumers, we bring peace of mind. For dealers, we make tools to help them solve their problems and sell more cars. How do we do it, you ask? The key ingredients are our enthusiastic employees, progressive company culture and cutting-edge technology. Want to join the team? Read on to find out how!

What You’re Applying For:

Edmunds has a world-class analytics organization that’s made up of talented, smart and dedicated individuals who have a direct influence on the organization. Data is at the center of everything we do.

Edmunds is looking for a skilled and enthusiastic Manager of Digital Marketing Analytics who has a deep understanding of digital marketing/customer acquisition and is experienced in drawing actionable insights from large sets of data and communicating a thoughtful narrative of results at the executive level.

This individual will be tasked to work cross-functionally in partnership with our Product, Paid Marketing, SEO, and Marketing teams to help grow our audience by optimizing our customer acquisition channels including paid search, display, affiliate, social, email, and SEO through AB testing, experimentation as well as insightful data analysis assessing effectiveness of our marketing campaigns and how best to maximize our marketing budget in curating quality visitation to our site.

Here at Edmunds, we offer free car buying tools and information to help customers buy their next perfect car. Come join us and help future car buyers with one of the most important purchases of their life. We know how stressful car purchases can be.

The Manager of Paid Search Analytics will also play a crucial role in the development, improvement, and maintenance of our digital marketing/customer acquisition forecasts and models, monitoring KPIs with an emphasis on our customer acquisition channels, and understanding how our customers and mix of acquisition channels contribute to revenue growth from a Tier 1 and Tier 3 perspective.

The ideal candidate would also have a proven track record of breaking the mold, making changes to existing processes & reporting, and innovating in order to propel the team to the next level of analytic insights.

In addition, this person will be expected to promote the use of self-service analytic tools across internal clients, and provide training for these tools.

Edmunds is a fast growing and innovative company. Qualified candidates should do well in a fast paced environment with multiple priorities and strict deadlines.

What You’ll Do:

  • Serve as the team lead in monitoring & assessing performance of our digital marketing/customer acquisition channels including Paid Search, Display, Affiliate Marketing, Email, and Social and communicating insights directly to executives and stakeholders in a concise and clear manner
  • Develop, evaluate, and refine analytics & statistical models (time-series, regression) to answer business questions, and identify areas of optimization and growth
  • Prepare visualizations of data in order to explain and persuade
  • Design, conduct and lead complex analyses that mine, extract, track, report and analyze our digital marketing/customer acquisition channels.
  • Create and produce accurate forecasts, reports, ad hoc requests, dashboards, etc. utilizing our data warehouse and other data source systems.
  • Maintain, enhance, and develop automated standard traffic and digital marketing reporting to add to our existing reporting suite.

What You Need:

  • Strong analytical and data mining skills
  • Strong domain knowledge of SEM and hands-on experience analyzing large paid media campaigns

  • Knowledge of website/digital marketing tracking (UTMs) preferred

  • SQL and Excel are required and R and/or Python is a plus
  • Strong data visualization skills and experience with BI tools such as Tableau
  • Excellent presentation and communication skills with the ability to confidently speak to executive team.
  • Strong project management skills, ability to multi-task and balance competing priorities
  • Master’s degree in a quantitative field, such as mathematics, statistics, physics, computer science, business analytics, etc. with at least 5 years of relevant work experience, or a bachelor's degree with at least 7 years of relevant work experience.

Working @ Edmunds.com:

Employees think it’s a pretty great place to work and some pretty impressive publications think it is too: we have been recognized as one of the best places to work by the Fortune Magazine and Great Places to Work, LA Business Journal (for the last 6 years!), Computerworld, and Built in LA. We've also been identified as one of the best workplaces specifically in Technology and also for Diversity and Asian Americans. In fact, our CEO, Avi Steinlauf, was rated as one of Glassdoor's Highest Rated CEOs! If you’re interested in learning more and joining our mission, we’d love to hear from you!

 Edmunds will consider for employment qualified candidates with criminal histories in a manner consistent with the requirements of all applicable laws.

 *LI-POST

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Technology we use

  • Engineering
    • C#Languages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • ScalaLanguages
    • SqlLanguages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • Twitter BootstrapLibraries
    • ExpressFrameworks
    • Node.jsFrameworks
    • SparkFrameworks
    • SpringFrameworks
    • SparkFrameworks
    • HBaseDatabases
    • MongoDBDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • DynamoDatabases

Location

Conveniently located at the Colorado Center, near the intersection of Cloverfield and Colorado.

An Insider's view of Edmunds

What’s the vibe like in the office?

This is not your average corporate office. Everyone is friendly and welcoming. While we're here to get work done, not everything is all business. People here understand the importance of human relationships. Not only are we co-workers, but many of us are also friends, close ones even. To top it off, our office is fun and encouraging to take breaks!

Denise

Technical Lead

What does your typical day look like?

Each day I start by building the Edmunds story from the ground up. Using our own unique reporting tools and in collaboration with our product, analytics and marketing team, I can speak to the value of Edmunds. Once this information is complied, I head out to meet with our dealer partners to go over program results, listen, assess their needs.

Chantal

Account Executive, Major Accounts

What makes someone successful on your team?

I have grown more here than any other company. I am fortunate to have had the opportunity to move between several teams. Each time, it challenged me to pick up new skills. Edmunds has a culture of continuous learning. In my time here, I have participated in study groups to learn: programming language theory, machine learning, and iOS development.

Carlos

Director, Digital Futures Engineering

How do you empower your team to be more creative?

Great ideas are the heartbeat of the Edmunds editorial team and they can come from anywhere. Everyone is encouraged to contribute and we have regular feature meetings where concepts are presented, discussed and evolved. As Editor-in-Chief, I love to be challenged by an idea and it’s hugely rewarding to see them come to fruition.

Alistair Weaver

V.P., Editorial and Editor in Chief

How has your career grown since starting at the company?

I joined Edmunds as an IT manager. Now, I manage a team of 100 employees supporting our B2B dealer business. In 18 years, I have grown beyond my own expectations. From the moment I joined the company, each of my professional needs were met. Continued learning, peer support, skills development and opportunities for advancement greet me every day.

Katti

V.P., Dealer Operations

What are Edmunds Perks + Benefits

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Daily stand up
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Match charitable contributions
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Sabbatical
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Fitness Subsidies
Professional Development Benefits
Tuition Reimbursement
Lunch and learns
Promote from within
Mentorship program