At GoodRx, we believe that all Americans should have access to convenient and affordable healthcare. As a nation, we spend about $3.5 trillion annually on our healthcare, but too many Americans struggle to get the care they need, and prices just keep rising. Our marketplaces for prescription medicines and telehealth have helped Americans save $30 billion since 2011. GoodRx is a public company; we're based in Santa Monica with additional offices around the country. We're a low-key and tight-knit group that likes to find new ways to fix big problems. If you share our belief that you can do well by doing good, let's talk.

We’re committed to growing and empowering a more inclusive community within our company and industry. That’s why we hire and cultivate diverse teams of the best and brightest from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunities to excel.

With that said, research shows that women and other underrepresented groups apply only if they meet 100% of the criteria. GoodRx is committed to leveling the playing field, and we encourage women, people of color, and those in the LGBTQ+ communities to apply for positions even if they don’t necessarily check every box outlined in the job description. Please still get in touch – we’d love to connect and see if you could be good for the role!

About the Role:

The Director, Business Analytics (CRM & Retention) will lead all analytics to support our CRM and consumer retention efforts across the organization with data-driven insights, measurement and analysis, and strategic decision support.

The role will work side-by-side with the VP, CRM, the GM, Core Prescriptions, as well as leaders across the organization in a cross-functional role and will be responsible for all measurement and testing processes and analysis in support of driving strategic growth in consumer retention and engagement.

An ideal candidate will have a background driving value through analysis and expertise/understanding grounded in long-term strategic business planning and the ability to influence executives and representatives from across the organization to achieve results in a disciplined manner. Specifically, the candidate should have expertise in digital consumer/search businesses, consumer funnel optimization and digital marketing strategy/optimization across all acquisition channels, but most importantly experience in CRM/engagement/lifecycle marketing to a consumer audience.

This role will be responsible for building a team of analysts and will also be expected to ‘roll-up their sleeves’ and dive into results for senior stakeholders. The ideal candidate will be able to lead a talented team and own the delivery of quantifiable results in partnership with the various functions throughout the organization.

Responsibilities:

• Lead and build a team of high performing business/marketing analysts to accomplish the goals and objectives of the consumer verticals.
• Act as the analytic hub in support of marketing and product, driving growth through CRM and consumer retention efforts.
• Key resource in developing internal core competency around the ability to understand, segment, engage, convert and otherwise optimize our consumers’ journey. Partner with CRM/Engagement Marketing organization to develop world-class CRM capabilities including optimization of email/notifications processes/metrics, high-velocity testing, etc. to achieve key results and support next-generation of marketing portfolio management.
• Develop KPIs to drive high-level oversight of business initiatives and company health and develop regular insights from the data to enable performance management and facilitate accountability.
• Set up and run all ongoing email/notification optimization tests and measurement for all lift/incrementality tests in CRM, and develop all reporting for top KPIs and operational process metrics, ongoing monitoring, consumer segmentation and activation, etc.
• Manage all business-facing aspects of data infrastructure and contact databases, and drive next-gen development of technical capabilities, process management and data-driven business decisions.
• Lead weekly/monthly cross-functional strategic business reviews aligning the organization toward strategic KPIs and objectives and tying top-line metrics to financial performance.
• Deep dive analysis on the efficacy of consumer retention efforts
• Work closely with data and analytics/BI teams to build data-driven insights into the business.

Skills & Qualifications:

• Education: BA with undergraduate focus in Analytics, Finance, Statistics, Economics or related field. MBA a plus.
• 10+ years’ experience in business analytics, or combination of experience in a related field, with 4+ years managing mid-size teams.
• Extensive expertise in CRM / lifecycle / engagement marketing optimization and testing.
• Experience in testing data-driven concepts in marketing analytics related to incrementality/attribution, high-velocity testing, etc.
• Technical expertise in working with CRM marketing tools, as well as big data management skills; strong SQL, data management, and visualization skills a must.
• Experience with Digital Marketing preferred; SEO/traffic and Product analytics a plus.
• Experience directing or interfacing with technical resources with broad, multi-disciplinary expertise.
• Experience applying advanced analytic disciplines to financial, consumer audience/user experience, and product-level modeling, forecasting, marketing, etc.
• Extensive business partnering and influencing skills. Ability to influence cross-functional partners using data and insights.
• Superior written, oral, presentation and communication skills; mature presence coupled with emotional intelligence.
• Strong executive presence and ability to synthesize data into insights at a high level.
• Proficiency with Excel / financial modeling (pivot tables, lookups, data linking), presentations (Powerpoint) and data visualization (Tableau, Looker, advanced graphing, visualization and presentation).
• Ability to organize, direct and develop personnel, and to plan and coordinate timely accomplishments of responsibilities.
• Ability to interact and communicate with individuals in various functional areas and various levels of management including C-level executives.
• Self-starter who is able deliver in a dynamic environment under tight timelines and changing priorities; must be “hands-on".

Bonus Points:

• Management consulting, or Business Analytics experience at another technology firm
• Experience working in consumer-facing website optimization a plus.

GoodRx is America's healthcare marketplace. The company offers the most comprehensive and accurate resource for affordable prescription medications in the U.S., gathering pricing information from thousands of pharmacies coast to coast, as well as a telehealth marketplace for online doctor visits and lab tests. Since 2011, Americans with and without health insurance have saved $30 billion using GoodRx and 20 million consumers visit goodrx.com each month to find discounts and information related to their healthcare. GoodRx is the #1 most downloaded medical app on the iOS and Android app stores. For more information, visit www.goodrx.com.