At GoodRx, we believe that all Americans should have access to convenient and affordable healthcare. As a nation, we spend about $3.5 trillion annually on our healthcare, but too many Americans struggle to get the care they need, and prices just keep rising. Our marketplaces for prescription medicines and telehealth have helped Americans save $30 billion since 2011. GoodRx is a public company; we're based in Santa Monica with additional offices around the country. We're a low-key and tight-knit group that likes to find new ways to fix big problems. If you share our belief that you can do well by doing good, let's talk.

We’re committed to growing and empowering a more inclusive community within our company and industry. That’s why we hire and cultivate diverse teams of the best and brightest from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunities to excel.

With that said, research shows that women and other underrepresented groups apply only if they meet 100% of the criteria. GoodRx is committed to leveling the playing field, and we encourage women, people of color, and those in the LGBTQ+ communities to apply for positions even if they don’t necessarily check every box outlined in the job description. Please still get in touch – we’d love to connect and see if you could be good for the role!

About the Role:

GoodRx is on a mission to become a brand that all Americans know and love, and one that

people associate with getting healthier. As we expand our brand marketing efforts and strategy,

we are looking for a talented analyst to help drive that expansion.

The BI Analyst will assist the Sr. BI Analyst in the strategy, optimization, and reporting of

individual brand marketing campaigns and the overall brand strategy. In this role, you will

partner closely with our Brand Marketing team to coordinate measurement plans, offer strategic

insight, and provide timely results reporting. You will also help develop statistical models to

prove the revenue impact of our overall brand strategy, which will then guide future brand

strategy / campaign decisions and help determine the right balance between brand and

acquisition marketing spend. We are looking for someone with a unique combination of

technical skills and strategic thinking who can transform complex analyses into actionable

insights. An ideal candidate will be a self-motivated, independent problem solver who is excited

to dive into the details, ask questions, make recommendations, and drive results.

Responsibilities

• Monitor and report out on key brand funnel metrics (including metrics related to awareness, consideration, preference, and loyalty), identifying drivers of metric changes and iterating on reporting process to maximize adoption of insights
• Identify opportunities to make improvements to current brand surveys in order to generate more meaningful insights for the brand marketing team and better measure the impact of their work
• Assist in design and launch of new surveys to test GoodRx’s brand health in our emerging categories and to deepen our understanding of our target audiences
• Develop statistical models to determine revenue impact of improving brand metrics
• Track and report on earned impressions (e.g. PR, social media) and sentiment
• Inform creative strategy by identifying key attributes our target audiences care about in a brand
• Build frameworks to measure impact of brand campaigns and assist in creating impact reports
• Assist in design and of brand lift studies and in result analysis to measure impact of local brand marketing initiatives
• Provide brand findings as an additional input into our budget and target setting

Skills and Qualifications

• 2+ years experience in an analytical role
• Strong quantitative and qualitative skills
• High Excel and PowerPoint proficiency
• SQL proficiency
• Experience with survey design and analysis
• Exceptional written and oral communication skills
• Ability to influence cross-functional partners by leveraging data and insights

Nice to Have

• Prior experience working with brand marketing metrics
• Experience with an online survey tools (e.g. Qualtrics, SurveyMonkey)
• Ability to run advanced analytics (e.g. driver analyses, econometric modeling)

GoodRx is America's healthcare marketplace. The company offers the most comprehensive and accurate resource for affordable prescription medications in the U.S., gathering pricing information from thousands of pharmacies coast to coast, as well as a telehealth marketplace for online doctor visits and lab tests. Since 2011, Americans with and without health insurance have saved $30 billion using GoodRx and 20 million consumers visit goodrx.com each month to find discounts and information related to their healthcare. GoodRx is the #1 most downloaded medical app on the iOS and Android app stores. For more information, visit www.goodrx.com.