Customer Marketing Manager

CURRENT EMPLOYEES, CONSULTANTS, AND AGENCY PARTNERS:

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Please note, this role is available in Louisville, KY or Irvine, CA.

Meaningful Work From Day One:
Be familiar with and contribute to the overall business strategy while responsible for leading and executing the customer marketing activities for Brown-Forman’s portfolio within the top regional accounts. Provide customer marketing leadership to ensure Brand & Customer’s objectives are delivered, builds market share position, and drives Brown-Forman’s brand performance for assigned customers in channel. Leverage Shopper Marketing principles, Channel Strategies, Brand Initiatives, Shopper & Consumer Insights, Sales Promotion and Customer business knowledge to influence the shopper’s journey while positioning Brown-Forman as a strategic thought leader to the assigned customers. Develop necessary Customer analytic KPIs and socialize post-performance metrics analysis to key stakeholders. Build a partnership relationship with key Customer Account Managers, Brown-Forman brand teams and Customer’s buying & marketing teams.

What You Can Expect:

• Lead the overall marketing plan development  with the Customer Account Managers for assigned accounts including volume & profit targets, distribution, and investment plans to drive Brown-Forman’s profitability, sales, share and brand equity

• Provide thought-leadership around business/category opportunities, marketing/industry trends, competitive activity, new marketing technology, and unique customizable initiatives for Channel/Customer

• Lead, develop and manage the Customer marketing solutions including individual extensions of brand platforms, fully integrated customer marketing initiatives and integration with Customer’s business goals

• Create and execute marketing solutions that meet Brown-Forman Brand and Customer’s business strategies, vision, and objectives to drive activation throughout the shopper’s journey and increase sales

• Partner with Business Analyst and Customer to cultivate a post analysis to drive future promotional programming

• Partner with Insights to identify Customer’s and Category/Brand consumer intersection along with category drivers to drive performance with Brown-Forman’s brands and gain primary activity

• Team up with Sales Promotion and Digital Marketing team members to craft breakthrough in-store merchandise and manage coupon strategy to drive penetration

• Identify new technologies to drive shopper engagement and increase brand awareness / education

• Primary resource for the Sales and Customer team for communicating brand annual strategy and identifying brand initiatives to be implemented at the Customer

• Ability to be the channel/customer expertise to the brand team and other key internal departments

• Share best practices and qualitative feedback on customer programs/initiatives to Brand, Region Sales Leaders, National, and Regional Account Teams

Required Experience & Education:

• Bachelor’s degree and 7+ years of experience in sales and marketing

• Strong organization/project management skills, entrepreneurial spirit, result oriented and willingness to adopt new technologies

• Strong interpersonal and communication skill to operate effectively and efficiently in a collaborative environment

• Results orientated, with a track record of delivering

• Outstanding presentation skills

• Developed Sales, Customer and Marketplace acumen demonstrating the ability to leverage understanding of customers/distributors and channels to implement innovative solutions

• Highly developed marketing acumen development and Shopper/Consumer/Customer insights to achieve break-through results

• Ability to conduct and understand comprehensive analysis and develops annual business plans

• Ability and willingness to travel 35% of the time, including some weekends

• Preferred to have spirits / Bev Alc industry experience

• Ability to collaborate effectively and represent ideas to diverse work groups

• Ability to influence key internal/external stakeholders to gain adoption on key initiatives

Who We Are:
We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What We Offer:
Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

Requisition Type:

Employee

Management Level:

Leader

Global Job Level:

L2

Number of Openings Available:

1