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The Customer Marketing Manager will lead strategic marketing campaigns to enhance product awareness and engagement, collaborating cross-functionally to drive customer retention and upsell through data-driven insights and storytelling.
Attentive® is the AI marketing platform for 1:1 personalization redefining the way brands and people connect. We’re the only marketing platform that combines powerful technology with human expertise to build authentic customer relationships. By unifying SMS, RCS, email, and push notifications, our AI-powered personalization engine delivers bespoke experiences that drive performance, revenue, and loyalty through real-time behavioral insights.
Recognized as the #1 provider in SMS Marketing by G2, Attentive partners with more than 8,000 customers across 70+ industries. Leading global brands like Crate and Barrel, Urban Outfitters, and Carter’s work with us to enable billions of interactions that power tens of billions in revenue for our customers.
With a distributed global workforce and employee hubs in New York City, San Francisco, London, and Sydney, Attentive’s team has been consistently recognized for its performance and culture. We’re proud to be included in Deloitte’s Fast 500 (four years running!), LinkedIn’s Top Startups, Forbes’ Cloud 100 (five years running!), Inc.’s Best Workplaces, and the Human Rights Campaign Foundation's Corporate Equality Index!
About the Role
We’re looking for a Customer Marketing Manager, Lifecycle & Release Marketing to help our customers get more out of Attentive by driving awareness of new and existing products, features, and use cases across the customer lifecycle.
In this role, you’ll lead strategic marketing campaigns that spotlight the value Attentive delivers across our growing suite of solutions. You’ll play a pivotal role in shaping how Attentive approaches product storytelling by helping our customers discover what’s new, understand how it benefits their business, and feel confident exploring new ways to drive results. From lifecycle campaigns to educational webinars to personalized outreach, you'll use your customer-centric marketing expertise to create moments that inspire customer action in support of the team’s retention and upsell goals.
What You’ll Accomplish
Product Awareness & Engagement
- Design and execute marketing campaigns to raise awareness and adoption of new product releases, updates, and features across our customer base
- Own Attentive quarterly product update webinars jointly with Product Marketing
- Partner with Product Marketing on monthly newsletter and other rolling customer comms focused on updates across the product lifecycle
- Partner with Customer Education on designing and executing onboarding campaigns
- Develop compelling narratives and campaigns tailored to different customer segments—from day-to-day users to senior decision-makers
Cross-Functional Collaboration
- Work closely with Product Marketing, Customer Success, and Sales to showcase how Attentive activates against the voice of the customer & unlocks new value for customers
- Partner with Content and Product Marketing to develop resources such as blogs, ebooks, and video content that drive engagement
- Align with Product Marketing on go-to-market strategies for launches and major updates, with a focus on our existing customer base
Measurement & Optimization
- Define and track success metrics for awareness and adoption campaigns, ensuring efforts tie to key business goals.
- Use customer and campaign data to identify opportunities, optimize performance, and inform future strategy.
- Regularly share insights and outcomes with stakeholders and leadership to demonstrate business impact.
Your Expertise
- Experience: 5+ years in customer marketing, lifecycle, growth marketing, product marketing, or a related role, ideally with a focus on SaaS or B2B tech.
- Expertise: Skilled in developing and executing integrated campaigns, webinars, and email nurture programs.
- Storytelling: Strong written and verbal communicator with the ability to translate product benefits into customer value.
- Collaboration: Adept at working cross-functionally and managing stakeholder relationships.
- Data-Driven: Confident in using marketing analytics to measure campaign effectiveness and drive decisions.
You'll get competitive perks and benefits, from health & wellness to equity, to help you bring your best self to work.
For US based applicants:
- The US base salary range for this full-time position is $95,200 - $115,000 annually + equity + benefits
- Our salary ranges are determined by role, level and location
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By applying for this position, your data will be processed as per Attentive's Privacy Policy.
Attentive Company Values
Default to Action - Move swiftly and with purpose
Be One Unstoppable Team - Rally as each other’s champions
Champion the Customer - Our success is defined by our customers' success
Act Like an Owner - Take responsibility for Attentive’s success
Learn more about AWAKE, Attentive’s collective of employee resource groups.
If you do not meet all the requirements listed here, we still encourage you to apply! No job description is perfect, and we may also have another opportunity that closely matches your skills and experience.
At Attentive, we know that our Company's strength lies in the diversity of our employees. Attentive is an Equal Opportunity Employer and we welcome applicants from all backgrounds. Our policy is to provide equal employment opportunities for all employees, applicants and covered individuals regardless of protected characteristics. We prioritize and maintain a fair, inclusive and equitable workplace free from discrimination, harassment, and retaliation. Attentive is also committed to providing reasonable accommodations for candidates with disabilities. If you need any assistance or reasonable accommodations, please let your recruiter know.
Top Skills
B2B
SaaS
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