Customer Growth Marketing Manager

| Remote, OR, USA | Remote
Employer Provided Salary: $98,000-$130,000 Annually
Salary data is provided by the employer. Please note this is not a guarantee of compensation.
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ABOUT ARTERA


Our Mission: Make healthcare #1 in customer service.


What We Deliver: Artera (formerly WELL Health®) is the patient communication platform that delivers happier staff, healthier patients, and more profitable organizations. We enable two-way conversations between patients and their healthcare teams through secure, multilingual messaging across multiple channels – including text, email, and telephone. By unifying disjointed touchpoints into a single, intuitive channel, Artera fuels connected patient experiences and empowers organizations to deliver the best customer service imaginable. 


Our Impact: Artera helps 500+ healthcare providers facilitate more than 1 billion messages for 40+ million patients annually. 


Our award-winning culture: In 2021, Artera was named #10 on the Forbes list of America’s Best Startup Employers, as well as being named one of Deloitte’s Fast 500 (#133). Artera was also recognized as one of the Best Midsize Companies to Work for in Los Angeles by Built In in 2022, and has been ranked on the Inc. 5000 list of fastest-growing private companies for three consecutive years.


SUMMARY


Artera is hiring a Customer Growth Marketing Manager to join our Integrated Marketing & Communications team, reporting to our VP of Product Marketing. This is an individual contributor role. You will be a highly visible leader who collaborates and partners across all areas of the organization. 


You’ll lead campaigns aimed at driving customer loyalty and expansion through product awareness and adoption. You will play a critical role in ensuring that our existing customers continue to derive value from our products, are aware of capabilities that can benefit their business, and are identifying opportunities for cross-selling. 


You’ll design messages and touchpoints for Artera’s customers, supporting them in progressing through their journey including onboarding, adoption, and ongoing health to help secure renewals. You’ll share the value and benefits of Artera through the lens of the customer by teaming up with other cross-functional teams to bring customer successes to life in launches, webinars and keynote events.


The ideal candidate has strong relationship-building skills, is a strategic problem solver, has excellent written and visual communication skills, and relishes operating in a fast-paced, ambitious, and competitive environment. You are passionate about delivering exceptional customer experiences in healthcare / digital health and driving mutual successful growth.

Responsibilities

  • Identify opportunities to cross-sell products and services to existing customers.
  • Develop, plan and execute targeted campaigns, email sequences, and content initiatives to engage/nurture existing customers to expand and grow accounts.
  • Update new ways to create customer champions and drive deeper product usage (e.g., newsletters, in-app content/guides, email nurtures, webinars to create a journey).
  • Partner with Product and Customer Experience to maximize usage of Pendo to improve product knowledge, drive conversion to feature adoption, increase awareness. 
  • Lead and drive a strategy to increase Beta/EA candidates and attendance in Product Quarterly Customer Webinar; develop an ongoing customer webinar strategy.
  • Partner with Customer Experience to maintain the Customer References Program & Tooling. 
  • Utilize data analytics to assess campaign performance, customer behavior, and ROI to continuously optimize marketing strategies.
  • Build and maintain strong relationships with a diverse set of internal and customer constituencies, including Creative, Legal, Finance, Customer Support, Sales and Marketing guides.
  • Partner with Customer Experience/MarComms to identify customer speakers for events, webinars, stories.
  • Define strategy, process, and metrics, and execute plans to automate supporting processes and measurement tools.

Requirements

  • 5+ to 10 years of marketing experience in customer growth marketing, integrated campaigns, content marketing, and has worked on integrated marketing teams.
  • Proven experience in healthcare and SaaS (ideally both).
  • Deep understanding of the buyer journey and a demand-focused content strategy.
  • Ability to lead and motivate cross-functional teams, engage diverse stakeholders, bring out the best in people, make people feel heard, and drive programming forward. 
  • Bias for action, can handle multiple priorities and under pressure; quick decision-making skills.
  • Excellent customer relationship skills and high-level of professionalism, understands our customers’ needs, makes them the hero and always leads with a customer-first attitude.
  • Can-do attitude with a solver/builder approach, willing to learn and listen, as well as coach and help other Artera team members.
  • Player, but also comfortable wearing the hat of a coach (to CSMs), is able to set strategy and then implement - this is a hands-on role with expectations to produce (e.g., excellent verbal and written communications are a must). 
  • Desired tech stack experience: Gainsight, Salesforce, Pendo, Google Slides, Lumen5, Canva, Excel, and Looker. 
  • Available to travel 1-2 times per quarter.

Bonus

  • Demand Generation, Customer Advisory Board creation/management, Product-led growth experience, healthcare (provider)/IT persona knowledge 

What Success Looks Like

  • Effective cross-department collaboration resulting in becoming a trusted partner/leader.
  • Helping Artera meet or exceed its customer expansion goals on an annual basis. 
  • Contribute to uncovering sales opportunities (upsell/cross-sell) as a result of your efforts.
  • Improved Customer Health Score - your activities influence the score positively with Customer Experience. 
  • Contribute to progressing Customer Success Plans with your campaign activities.
  • Develop the strategy, collaborate with cross-functional teams, and lead the execution of customer advocacy programs that build loyalty and product awareness. 

LOCATION

Artera HQ is in Santa Barbara, CA and we are remote friendly, unless otherwise noted in the job posting. If you are located outside of the Santa Barbara area and located within the United States and are interested in working remotely, APPLY TODAY. #LI-Remote #BI-Remote


WORKING AT ARTERA 

Company benefits - Full health benefits (medical, dental, and vision), flexible spending accounts, company paid life insurance, company paid short-term & long-term disability, flexible spending accounts, company equity, voluntary benefits, 401(k) and more! 

Career development - Manager development cohorts, employee development funds

Generous time off - Company holidays, Winter & Summer break, and flexible time off

Employee Resource Groups (ERGs) - We believe that everyone should belong at their workplace. Our ERGs are available for identifying employees or allies to join. 


Committed to Diversity, Equity, and Inclusion

Artera is an Equal Opportunity Employer and is committed to fair and equitable hiring practices. All hiring decisions at Artera are based on strategic business needs, job requirements and individual qualifications. All candidates are considered without regard to race, color, religion, gender, sexuality, national origin, age, disability, genetics or any other protected status. 


With that said, research shows that women and other underrepresented groups apply only if they meet 100% of the criteria. Artera is committed to leveling the playing field, and we encourage you to apply for positions even if you do not meet 100% of the criteria. We would love to connect with you and see if you would be a great fit for our role! 


We’re dedicated to creating an inclusive, equitable, and diverse workplace, where everyone feels safe to be themselves and diversity is a strength. Artera is committed to providing employees with a work environment free of discrimination and harassment; Artera will not tolerate discrimination or harassment of any kind.


DATA PRIVACY

Artera values your privacy. By submitting your application, you consent to the processing of your personal information provided in conjunction with your application. For more information please refer to our Privacy Policy.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
  • People Operations
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • TypescriptLanguages
    • ReactLibraries
    • ReduxLibraries
    • TypeORMLibraries
    • DjangoFrameworks
    • ExpressFrameworks
    • Node.jsFrameworks
    • Nest JSFrameworks
    • MongoDBDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • LookerAnalytics
    • AmplitudeAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • FigmaDesign
    • AsanaManagement
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • CodaManagement
    • Lucid ChartManagement
    • ZendeskManagement
    • WordpressCMS
    • PardotCMS
    • SproutSocialCMS
    • SEMrushCMS
    • GoToWebinarCMS
    • ConfluenceCMS
    • AsanaCMS
    • SeismicCMS
    • SalesforceCRM
    • SalesloftCRM
    • GrooveCRM
    • GONGCRM
    • MailChimpEmail
    • ZoominfoLead Gen
    • SlackCollaboration
    • ZoomCollaboration
    • AsanaProject Management
    • SmartsheetProject Management
    • TrelloProject Management

Location

We are a SB-headquartered, remote-friendly company that supports a hybrid way of working. We believe in the power of in-person connection. Although our primary way of working is not based on all employees in 1 office every day, we make time for in-person connection during our most meaningful moments

An Insider's view of Artera

What’s the vibe like in the office?

The Artera team is a group of lively, driven and hardworking individuals. There is always music playing and dogs hanging- making it truly enjoyable to come into the office. The environment is very collaborative and exciting. I feel valued and challenged every day! 10/10 would recommend Artera!

Reid

Regional Sales Director

What kinds of technical challenges do you and your team face?

At the current growth stage of Artera, the biggest technical challenge we face is scaling. As a software engineer, it's an exciting time to be a part of the team. I have a direct role in helping us as we continue to grow and expand our tech stack to scale the organization to the next stage.

Anav

Senior Software Engineer

How does the company support your career growth?

As a Learning and Development Manager, my role is all about creating and implementing ways our entire organization can continue to grow and learn, keeping in mind one of our core values – Pursue Growth. I love the challenge of finding new innovative ways to bring strategic learning solutions to our employees.

Ryan

Learning and Development Manager

What unique initiatives do you have that encourage innovation?

At Artera, we believe in 'purposeful innovation'. We embed engineers in the product discovery phase so they learn more about the problems to solve. These engineering anchors have the empowerment to help us innovatively solve problems and is where critical innovation takes place for us.

Ashu

SVP of Engineering

What are Artera Perks + Benefits

Artera Benefits Overview

At Artera we recognize that our employees lead full lives in and outside of work and need our support both personally and professionally to truly achieve success. We invest in effective, accessible benefits and programs to support all of our employees by nurturing their whole selves. That’s what we call our Whole-Person approach to benefits and culture.

Artera benefits and cultural offerings are robust— and all have the intent to support different aspects of our employees’ lives and focus on the Whole Person:

Low cost medical, dental & vision plans: 5 medical plan options, one of which is available at no monthly cost to employees.

Groundbreaking access to mental health support: Employees on Artera (formerly WELL Health)’s healthcare plans can enjoy a $0 co-pay for in-network mental health visits and free, unlimited access to Ginger, the world’s first integrated mental healthcare system.

Fertility benefits for family planning: Artera (formerly WELL Health) offers a $10,000 lifetime credit for a variety of fertility diagnostic and treatment services for each individual on one of our insurance plans.

Robust & easy parental leave: Our parental leave benefits are truly comprehensive, and include:
-Up to 16 weeks of paid parental leave at 100 percent of base salary for all parents (birthing, non-birthing, and adoptive) welcoming a new child into their family.
-30 days of $30 worth of food delivery.
-Super simple leave planning and management with Cocoon.
-Childcare stipend for up to 3 months.

Remote-friendly, hybrid work environment: The future of work is now! Artera (formerly WELL Health) is a Santa Barbara-headquartered, remote-friendly company that supports a hybrid way of working. Our primary way of working is not based on all employees in one office every day, allowing us to continually increase the diversity, experiences, and perspectives of our team. Our employees live and work all around the world!

Career development opportunities: We provide customized learning experiences to strengthen innovation, creativity, empathy and leadership capabilities alongside critical technology skills. Our goal is to ensure all of our employees have the ability to thrive and succeed in their roles and beyond.

A few ways we #PursueGrowth at Artera (formerly WELL Health):
-Mentor Artera internal mentorship program
-Manager development cohorts
-Individual learning stipends
-Performance development check-ins in real-time

Diversity, equity, inclusion & belonging: Artera (formerly WELL Health) employees bring their full selves to work. Our multicultural, employee-led ‘Equity Groups (EGs)' reflect our dedication to creating an inclusive, equitable, and diverse workplace. Everyone is welcome to join any group as an identifying member or as an ally.

Culture
Volunteer in local community
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Flexible work schedule
Remote work program
Diversity
Mandated unconscious bias training
Mean gender pay gap below 10%
Diversity employee resource groups
Available groups: Health & Wellness, Women, Black & Latinx, South Asian, Asian, & Pacific Islander, Indigenous People, Inter-Faith, Sustainability, Parents, Disability, Veterans, and LGBTQIA+.
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Team workouts
Mental health benefits
All employees on eligible benefit plans receive $0 in-network mental health and well-being benefits.
Financial & Retirement
401(K)
Company equity
WELL offers stock options through its equity grant plan that vest over a four-year period with a one-year cliff.
Child Care & Parental Leave Benefits
Childcare benefits
Generous parental leave
Family medical leave
Restricted work hours
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Paid volunteer time
Flexibility if employees want to volunteer during normal business hours.
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Company-sponsored happy hours
Onsite office parking
We offer employees free on-site parking in our lot, and a parking subsidy for when the lot is full.
Pet friendly
Relocation assistance
Home-office stipend for remote employees
Professional Development Benefits
Job training & conferences
Tuition reimbursement
Lunch and learns
Promote from within
Mentorship program
Continuing education stipend
Continuing education available during work hours
Online course subscriptions available
Customized development tracks
Paid industry certifications

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