CRM Specialist

CRAFT MEETS COMFORT. At Resident, we believe your living space shouldn’t just look good, it should feel good. That’s why we’ve created a house of brands that focuses on quality materials, timeless style, and most importantly, comfort. Our current brands include the award-winning Nectar, DreamCloud, Awara, and Siena products and we continue to invest in new categories to broaden our offering and address our customer's needs. Since our inception in 2017, Resident has become one of the fastest-growing, scaled, and profitable omnichannel retailers in North America. We are a disruptor in the broader home furnishings category underpinned by deep and proven expertise in data science & analytics, performance marketing, and e-commerce technology. As our business continues to grow, we are focused on building world-class retail, finance, operations, logistics, data science, performance marketing, and customer success-driven teams that thrive in a modern work environment.

At Resident, our staff is dedicated to the values of Excellence, Customer Love, Big Thinking, Inclusivity, and Forward Momentum.

This is a Remote position. To be considered for this role candidates must reside and be authorized to work in the United States. 

About the Role:

The CRM Specialist supports the execution and deployment of email and SMS marketing campaigns across Resident Home brands, including Nectar, DreamCloud, Awara, and Siena.

This is an execution-focused role for someone with hands-on email marketing experience who is comfortable working with detailed calendars and briefs. The CRM Specialist is responsible for building, launching, and QA’ing promotional messaging, peak holiday campaigns (e.g., patriotic holidays such as the 4th of July and Labor Day), and messages within triggered campaigns. Email is the primary focus of the role, with opportunities to expand into SMS.

The CRM Specialist will work closely with a Senior CRM Manager, other members of the CRM team, and cross-functional partners to ensure campaigns are delivered accurately, on time, and in alignment with brand and business priorities. This role provides an opportunity to deepen CRM and lifecycle marketing expertise, with room to grow into SMS, testing, and advanced platform execution as experience develops.

What You’ll Be Doing:

• Build and schedule email campaigns across multiple brands by following and/or creating calendars, briefs, and related documentation
• Support execution of promotional and seasonal campaigns tied to key business moments
• Write and/or edit email copy as needed, including subject lines, preheaders, and body copy updates, while adhering to brand voice and guidelines
• Partner with the creative team to request and coordinate assets required for campaigns
• Own end-to-end QA to ensure accuracy across copy, links, images, targeting, personalization, send timing, and related requirements
• Maintain strong campaign organization, including naming conventions, documentation, and calendar updates
• Monitor sends and proactively flag issues or risks
• Support basic segmentation setup and other email-adjacent needs as required, including setting up promotional codes for campaigns
• Support reporting on email performance by using established Looker dashboards to pull requested data and summarize campaign results

Skills/Qualifications:

• 2–4 years of experience in CRM, email, or lifecycle marketing
• Hands-on experience executing email campaigns within an ESP
• Strong attention to detail and a proven ability to QA campaigns thoroughly
• Comfort working from detailed and/or directional calendars and campaign briefs
• Strong organizational and time-management skills
• Clear written communication skills and the ability to manage multiple priorities
  

Preferred Qualifications

• Experience with Klaviyo (preferred) or a similar ESP
• Exposure to SMS marketing or interest in expanding into SMS execution
• Experience working across multiple brands or lines of business
• Experience in e-commerce or DTC marketing environments
  

What We Offer: (subject to eligibility requirements):

• Remote-first workplace (since 2016!)
• Competitive pay
• Annual bonus potential 
• Health, Vision & Dental Insurance 
• HSA company contributions
• 401K with company match component 
• Generous PTO.  
• Wellness benefits
• Online learning resources & trainings 
• WFH office and cell phone/internet stipend 
• A FREE MATTRESS plus an awesome Friends and Family discount!

If you reside in a state or location where pay transparency laws or regulations have been adopted, please read the following: The hourly pay for this position is $32.00 - $38.00. We carefully consider a wide range of compensation factors, including your background, skills, qualifications, experience, geographic location, and other non-discriminatory factors. These considerations can cause your compensation to vary. [Additionally, this role might be eligible for discretionary bonuses or commission payments]. For more information regarding the pay range applicable for this position, please contact us at [email protected]

While this role at Resident is remote, if hired, please note that Resident employees are expected to first notify the People Operations Team (HR) if they plan to move from the state in which they were hired. Additionally, from time to time, the Company may organize in-person meetings, trainings, team events, or other off-site gatherings that are important to business operations and team alignment. Attendance at these events is considered an essential function of the role, and Resident employees are expected to participate and travel as-needed. The Company will provide advance notice of such events and will cover approved, reasonable business travel expenses in accordance with Company policy.

Resident is a privately held company headquartered in San Francisco, CA, with offices in Tel Aviv and manufacturing operations in Jeffersonville, IN.  Learn more at: https://www.residenthome.com.

Resident is committed to a policy of equal employment opportunity, and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally recognized protected basis under federal, state, or local law.

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