Manager, CRM

Job Description:About Our Organization:

Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world's largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America's largest newspaper by paid circulation; Barron's, MarketWatch, Mansion Global, Financial News, Investor's Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).

About the Role:

As Manager, CRM, you will lead marketing initiatives to drive subscriber engagement and retention. You will leverage new marketing technology, marketing channels, and customer data in innovative ways to deploy effective lifecycle marketing campaigns and customer-centric journeys. You will also operate as a product marketer, collaborating closely with cross-functional stakeholders to build new consumer offerings, as well as strategizing and executing a go-to-market strategy with critical marketing KPIs.

Reporting to the Director, CRM, you will be based in New York City, NY and work in our midtown Manhattan office 3x a week (Tuesday through Thursday).

As part of the CRM Marketing function, you will be embedded within the Engagement & Retention Marketing team, and will work cross-functionally with teams across the organization such as Subscriber Revenue, Retention, Marketing Operations, Marketing Strategy, Product, Engineering, Legal, and others.

You Will:

• Oversee marketing tactics and strategies for engaging and retaining subscribers.
• Build customer journeys and manage/organize complex user experiences to account for matrixed customer entitlements and market offerings.
• Manage the creation, production, and delivery of marketing materials. Work with internal departments and external agencies, draft creative briefs, provide creative feedback and manage approvals.
• Collaborate with product and business strategy teams to inform and build a new GTM product. Operate in a traditional product marketing flow, influencing and informing the product build, whilst leveraging the product roadmap to inform marketing campaign planning.
• Operate directly within CRM tool(s) to conceptualize and design holistic, multi-channel subscriber journeys.
• Navigate and define next steps in ambiguous projects without precedent, leveraging experience, available resources and insights to make the best judgment call.
• Communicate effectively and represent the team in department-wide meetings.
• Exercise a thorough knowledge of Dow Jones brands and an ability to balance team goals with overall company objectives.

You Have:

• The willingness to work in our midtown Manhattan office 3 days every week
• Experience in a subscription-based business, ideally with responsibility for improving subscriber journeys
• Minimum 3 years of experience working in a CRM, lifecycle marketing, and/or engagement marketing role
• Minimum one year of product marketing experience, leading GTM strategies for consumer products (preferably in the news/media or financial services industries)
• Experience diving into data and dashboards to derive insights, report on campaign results, and make data-informed decisions
• Experience facilitating complex projects with multiple stakeholders and with adherence to critical deadlines
• Experience recognizing problems before they arise, then proactively developing and communicating solutions
• The ability to balance strategic thinking with detailed execution
• First-rate communication and writing skills, with the ability to present to and navigate large, highly matrixed organizations, effectively conveying the vision and advocating for the customer (subscriber)
• Outstanding cross-group collaboration, interpersonal, problem solving, and executive presentation skills
• The ability to work quickly in a fast-paced environment, as well as manage multiple, mutually exclusive and competing priorities
• Strong organization and detail-orientation skills
• Preference: thorough knowledge of the financial sector and stock markets

#LI-HYBRIDOur Benefits:

• Comprehensive Healthcare Plans
• Paid Time Off
• Retirement Plans
• Comprehensive Insurance Plans
• Lifestyle programs & Wellness Resources
• Education Benefits
• Family Care Benefits & Caregiving Support
• Commuter Transit Program
• Subscription Discounts
• Employee Referral Program

Learn more about all our US benefits.

Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.EEO/AA/M/F/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at [email protected]. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.

Business Area:

Dow Jones - CMO - Marketing

Job Category:

Marketing & Product Management

Union Status:

Non-Union role

Pay Range: $90,000 - $110,000

We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.

Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.

For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce..