The CRM Manager will develop and execute multi-channel CRM campaigns to enhance customer engagement and retention, analyze campaign performance, and optimize strategies through data-driven insights.
Function was founded with a singular focus: empower you to live 100 healthy years. We’re doing that by using the best available technology to make sure people don't suffer or die a preventable death. Function has been recognized as one of Fast Company’s Most Innovative Companies of 2024, and is venture-backed by Andreessen Horowitz (a16z). Hundreds of thousands of members have joined Function to take control of their health. We are growing our team and seeking out world-class talent that deeply believes in our mission to positively impact global health, has a relentless bias toward action, and a growth mindset. Function fosters a collaborative and dynamic environment, where every day we are building the future.
Role Overview
The CRM Manager, Ezra, at Function Health will lead the development and execution of customer- and lead-facing, multi-channel CRM campaigns across email, SMS, push, and direct mail. This role will drive existing Ezra customers to rebook scans annually while nurturing prospective leads to schedule their first scan. Working cross-functionally, this role will craft targeted, data-driven messaging and continuously optimize strategy through testing and performance analysis—driving key actions such as first-time bookings, annual re-scans, and cross-selling Function memberships to ensure customers remain engaged and maximize the value of their Ezra experience.
Key Responsibilities
- Develop and execute end-to-end CRM campaigns from concept to delivery across multiple channels (email, SMS, push notifications, and direct mail) across Ezra leads and customers.
- Drive continuous improvement in CRM retention strategy by leveraging customer data, running A/B tests, and regular analysis to optimize performance.
- Identify gaps in the customer and lead lifecycle experience, and work cross-functionally to plug them.
- Analyze campaign performance metrics and drive measurable improvements based on trends, keeping key stakeholders regularly informed.
- Own and prioritize Ezra’s lifecycle roadmap, aligning initiatives with business goals and KPIs based on estimated impact and effort.
- Test and iterate on active campaigns to continuously optimize member retention and drive sustained engagement throughout the member lifecycle.
Qualifications
- Minimum of 4 years of experience in CRM marketing, acquisition, or related roles, ideally within a subscription or membership environment.
- Proven experience in managing and executing campaigns across email, SMS, push, and/or direct mail channels.
- Excellent project management skills with the ability to handle multiple campaigns simultaneously.
- Data-driven mindset with the ability to analyze and leverage data for campaign optimization.
- Ability to adapt to changing priorities and quickly shift focus based on evolving business needs.
- Required: Technical proficiency with Customer.io
- Preferred: Hands-on experience with marketing technology platforms, tracking, and analytics tools.
To be a strong fit, you also need:
- Bias Toward Action: Demonstrated ability to take initiative, make decisions under uncertainty, and move initiatives forward even in the face of ambiguity. We value individuals who are self-starters and ready to act on opportunities and challenges alike.
- Grit: Demonstrates perseverance and passion for long-term goals; resilient in the face of challenges and setbacks.
- Entrepreneurial Spirit: Strong adaptability to changing business needs with a knack for building and optimizing processes. Your entrepreneurial mindset will be crucial in navigating the dynamic landscape of our industry, ensuring our platform remains competitive and responsive to user needs.
- Communication: Excellent communication skills. Effective communication is vital for cross-functional collaboration and ensuring alignment across our organization.
- Remote Work Adaptability: Comfort with remote work environments, demonstrating the ability to stay productive and connected with the team irrespective of physical location.
- Continuous Improvement: A willingness to question assumptions and a commitment to continuous improvement. Your openness to feedback and dedication to personal and professional growth will contribute significantly to our collective success.
While the core competencies are essential, we highly value individuals with start-up experience, especially former founders or early hires. This experience indicates a versatile skill set and an ability to thrive in fast-paced, evolving environments.
Join the Function Health team and become a part of our mission to revolutionize healthcare. Work with us to make a difference in the lives of thousands, ensuring a healthier future for all. Discover more about us and how we're changing the face of healthcare at Function Health.
We value our team at Function and offer a competitive salary and benefits package, flexible working hours, and a dynamic work environment where creativity and innovation are encouraged. If you are a highly motivated and experienced individual who is passionate about using technology to improve people’s lives, we would love to hear from you.
At Function, we celebrate diversity and are committed to building an inclusive and equitable workforce. We are proud to be an equal opportunity employer and do not discriminate based on race, color, religion, sex (including gender identity and sexual orientation), national origin, age, disability, veteran status, marital status, ancestry, or any other characteristic protected by applicable law.
Join the Function Health team and become a part of our mission to revolutionize healthcare. Work with us to make a difference in the lives of thousands, ensuring a healthier future for all. Discover more about us and how we're changing the face of healthcare at Function Health.
Important Notice: Legitimate communication from the Function Health team will always come from an email address ending in @functionhealth.com. Function Health will never request personal information such as banking details or payment during the hiring process. Please be cautious of communications or job offers that come from other email domains, instant messaging platforms, or unsolicited calls. If you ever have doubts about the legitimacy of a communication, please reach out to us directly at [email protected].
Top Skills
Customer.Io
Marketing Technology Platforms
Tracking And Analytics Tools
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