CRM Lifecycle Manager

We are seeking a strategic, data-driven CRM Lifecycle Manager to lead the planning, execution, and optimization of lifecycle journeys across email, SMS, push, and other retention functions. Reporting into the Director of CRM, you’ll play a critical role in driving repeat purchases, increasing customer lifetime value, reducing churn, and deepening brand loyalty through mindful, best-in-class customer engagement strategies. The ideal candidate combines sharp analytical skills with a strategic, brand-first mindset and thrives in a fast-paced, highly collaborative environment.

RESPONSIBILITIES

• Own the end-to-end strategy and execution of all lifecycle journeys and triggered campaigns across email, SMS, and mobile push — from onboarding and replenishment to win back and loyalty-driving experiences.
• Leverage customer data and behavioral insights to build segmented, personalized messaging that delivers value at every touchpoint.
• Deliver performance insights on a weekly/quarterly basis to executive team
• Collaborate with Creative, Digital, and Brand teams to concept, brief, and execute best-in-class CRM messages that align with Alo’s voice, aesthetic, and values.
• Work closely with our Data teams to monitor performance and define KPIs, including repeat purchase rate, LTV, churn, engagement, and revenue contribution from CRM channels.
• Partner closely with Martech to build and scale complex automations, ensure data integrity, and unlock personalization opportunities.
• Lead A/B testing across creative, segmentation, and cadence strategies to continually optimize lifecycle performance.
• Align with the CRM Marketing Manager to ensure lifecycle automation enhances and supports the broader CRM strategy, across loyalty, paid media, and in-store initiatives to deliver a cohesive and impactful customer journey.

QUALIFICATIONS

• 3–5 years of experience in Lifecycle, Retention, or CRM Marketing, preferably in a fast-growing retail, lifestyle, or wellness brand.
• Digital strategy mindset with a proven ability to turn insights into innovative lifecycle programs.
• Hands-on expertise with email and SMS platforms like Salesforce Marketing Cloud, Attentive, Braze, Bluecore, or similar.
• Strong analytical skills; confident in performance reporting and turning data into actionable insights.
• Experience concepting and optimizing automated customer journeys across multiple retention channels.
• Excellent project management and cross-functional communication skills; ability to thrive in a fast-paced, collaborative environment.
• Creative thinker with a strong understanding of brand identity, customer experience, and Gen Z consumer behavior.
• Passion for wellness, community-building, and creating meaningful customer experiences aligned with Alo’s brand mission.
• Based in Los Angeles and able to work onsite 4 days/week.

The base salary range for this position is $100,000-$115,000 per year which represents the current range for the base salary for this exempt position. Please note that actual salaries will vary based on factors including but not limited to location, experience, and performance. As such, on occasion and when applicable, there is the possibility that the final, agreed-upon base salary may be outside of the upper end of the range. Please also note the range listed is just one component of the company’s total rewards package for exempt employees. Other rewards may include performance bonuses, long term incentives, a PTO policy, and many other progressive benefits.

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