CRM Coordinator

Who we are looking for
A Customer Relationship Management (CRM) Coordinator, who will be responsible for planning and executing promotional and lifecycle campaigns across multiple regions.
You will utilize your passion for sports to deliver promotional plans that appeal to our customers, ensuring localized and industry best practices are applied while adhering to regulatory standards. Supporting the wider team by wider team by planning, testing, executing, and analyzing CRM campaigns.
As a self-motivated, proactive, and detail-oriented team player, you will support the team's growth through a data-driven approach by analyzing large data sets, learning new systems, evaluating campaign performance, and generating actionable insights for continuous improvement.
This role is eligible for inclusion in the Company's hybrid working from home policy.
The salary range for this position is between $50,000 to $70,000 annually.
bet365 provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
Preferred skills and experience
Experience working in a CRM or marketing related role is preferred.
Excellent organization and prioritization skills, with outstanding attention to detail with the ability to work in a high-pressure, fast-paced environment.
Passion for sports and a good understanding of what appeals to and drives engagement with our customers.
Working knowledge of sports betting mechanics, promotions, and KPIs.
Experience with CRM tools and customer data platforms such as Optimove, and engagement platforms such as Braze.
Knowledge of customer behaviors and lifecycles that are relevant to sports betting.
Strong numerical and analytical skills, with the ability to use a range of data insights tools and sources.
Results driven with the desire to A/B test, re-evaluate, optimize, and test again.
Strong team player who leads by example and fosters a collaborative environment.
Exceptional communication and interpersonal skills.
Main Responsibilities
Building and driving campaigns to engage customers at all parts of the customer lifecycle.
Ensuring all Sports CRM activities adhere to quality standards, regulation, and brand guidelines.
Analyzing campaign performance and clearly articulating insights to improve engagement.
Following existing strategic decisions and guidelines.
Developing CRM knowledge and expertise.
Collaborating closely with stakeholders to meet the needs of the department and the Company.
Recognizing commercial opportunities, by gathering and analyzing key information prior to making commercial decisions.
Monitoring industry best practices and competitor trends to ensure CRM is delivered to the highest standard.
Encouraging a data driven culture within the team and monitoring customer behaviors to optimize performance.