CRM Campaign Specialist

WHO WE ARE

We’re not in the wing business. We’re in the flavor business. It’s been our mission to Serve the World Flavor since we first opened in 1994, and we’re just getting started. 1997 saw the opening of our first brand partner operated Wingstop location, and by 2002 we had served the world one billion wings. It’s flavor that defines us and has made Wingstop one of the fastest growing brands in the restaurant industry.

Above all else – our success is largely due to our people and our core values, or what we call The Wingstop Way of being entrepreneurial, service-minded, fun, and authentic. We believe having a strong people foundation centered on these collective values creates a crave-worthy culture and talented team, as well as ensures our brand is poised for accelerated growth. We all win together.

WHAT WE'LL NEED

The CRM Campaign Specialist is responsible for ensuring streamlined and flawless execution and measurement of personalized multi-channel campaigns and journeys impacting customer frequency, retention, reactivation, and incremental revenue. This role will be responsible to: 

• Deliver accurate and timely campaigns by managing end-to-end execution including creative requests, legal review, offer creation, asset handoff and QA. 

• Assist in the creation and QA of campaign briefs

• Manage CRM Content Library and Content Tagging

• Assist in the creation of analytics briefs for ad hoc analysis

• Create and facilitate campaign timelines within Monday.com

• Ensure communications use appropriate taxonomy to ensure we are able to appropriately to measure campaigns across categories 

• Own internal communications of campaigns to internal stakeholders including social care team and brand partners

• Manage request, testing, and deployment of rewards and offers to internal digital and MarTech team

• Facilitate campaign calendar updates and campaign proofing process

• Facilitate internal and partnership creative review and approvals

• Make copy and link edits, as needed, in Figma 

• Work with legal to get necessary legal review and disclosures necessary for comms

• Create and manage repository of results for new and previously tested offers 

• Pull available data to support campaign reporting on a weekly and ad hoc basis

• Proactively identify and act on opportunities for improvement in current campaign development and reporting process 

• Manage DCO Asset Library and Content Calendar

WHAT YOU'LL NEED

• 3-5 years of experience in Marketing or/and Campaign Execution

• Strong attention to detail and project management skills (process-obsessed and results-driven) 

• Marketing project management experience

• Collaborative and curious self-starter

• Ability to manage multiple projects in a fast-paced, agile and deadline driven environment

• Salesforce Marketing Cloud or equivalent tools (nice to have)

• Degree in Marketing or equivalent

WHO YOU ARE

No job is too small. You recognize that the real work happens in the restaurants, and everything we do should support their success. You stay humble, roll up your sleeves, and always look for ways to help. You learn from others and contribute wherever you can.

You care deeply about doing great work and driving results. You’re curious, ask questions, and seek out opportunities to improve. You don’t just point out problems—you bring solutions, ideas, and perspectives that move the team forward.

You take full responsibility for your work and see things through to completion. You aren’t afraid to fail because you know that failure is a part of learning and growth. You take action, move fast, and keep pushing forward.

You lead with empathy, respect, and emotional intelligence. You collaborate effectively, fostering a culture of trust and constructive feedback. You understand the importance of teamwork and ensure that your actions build others up rather than break them down.

You push yourself and others to be better. You embrace healthy conflict, knowing that great ideas and strong teams emerge from honest, constructive conversations. You believe that leaders create leaders and are committed to fostering a culture of growth, challenge, and continuous improvement.

BENEFITS

Flavor Perks:

• Unlimited paid time off for exempt employees

• One paid volunteer day of your choice

• Competitive bonus structure for eligible roles

• Team member stock purchase plan

• Health savings or flexible spending account options

• 401k – (dollar for dollar on the first 3% and then 50 cents on the dollar for the next 2% for team member contributions up to 5% of eligible compensation)

• Comprehensive medical, dental, and vision benefits

• Basic life and AD&D insurance provided

• Pet insurance

• Education Assistance

• Wellness reimbursement program

• Paid maternity and paternity leave

Fun is the best Flavor:

• Lunch provided every Tuesday and Thursday in office

• Discount on Wingstop gift cards

• Onsite game room

Wingstop provides equal opportunities for everyone that works for us and everyone that applies to join our team, without regard to sex or gender, gender identity, gender expression, age, race, religious creed, color, national origin, ancestry, pregnancy, physical or mental disability, medical condition, genetic information, marital status, sexual orientation, any service, past, present, or future, in the uniformed services of the United States (military or veteran status), or any other consideration protected by federal, state, or local law.