Credit Card Lead, New Products

The role:

At SoFi, credit cards are critical to our mission of helping our members get their money right and our goal of becoming a Top 10 Financial institution. Last year we launched two new credit cards to complement our flagship Unlimited 2% Cash Rewards card. And we’re at just the beginning.

We are seeking a Credit Card Lead to drive the end-to-end development of a new, innovative card product. This individual will report to the General Manager for SoFi Credit Cards, and collaborate closely with Engineering, Product, Design, Marketing, Operations, Compliance, and Legal to bring the product to life. Once the product is launched, this individual will be responsible for managing all aspects of the card, including profitability, segmentation, activation, and engagement. 

What you’ll do:

• Lead the end-to-end development and successful launch of a new, innovative credit card product, ensuring alignment with business goals and customer needs
• Manage the P&L for the product
• Develop and execute strategies for customer acquisition, activation, and ongoing engagement to maximize card usage and lifetime value.
• Monitor key performance indicators (KPIs) such as acquisition, spend, retention, and risk metrics to optimize product performance.
• Take full ownership of the product’s Profit & Loss (P&L), managing revenue, costs, and profitability to meet financial targets and drive sustainable growth.
• Work closely with Marketing and EPD teams to design targeted campaigns and promotions that drive adoption and usage.
• Provide regular updates and insights to the General Manager and senior leadership on product performance, challenges, and growth opportunities.
• Foster a collaborative environment that encourages innovation, accountability, and cross-team communication throughout the product lifecycle.

What you’ll need:

• Overall 8-10 years of credit card experience, preferably with charge cards
• Bachelor's degree in Business, Finance, or a related field; MBA preferred.
• Strong strategic thinking and analytical skills, with the ability to translate insights into actionable plans.
• Ability to drive timely desired outcomes working collaboratively with various functional stakeholders
• Ability to work across multiple lines of business and effectively prioritize tasks. Ability to deal with ambiguity and competing objectives in a fast-paced environment.
• Excellent verbal and written communication skills, with the ability to effectively communicate with all levels of the organization