Creative Strategist, Performance Ads

About Creatify

Creatify is building the world’s first end-to-end AI advertising agent—a platform that automates the entire video ad lifecycle, from scripting and avatar-led generation to testing, optimization, and publishing across Meta, TikTok, YouTube, and more.

In just 18 months, we’ve surpassed $10 million in ARR, serving over 1.5 million users across 10,000+ teams. Leading brands—including Alibaba, HubSpot, Binance, NewsBreak, and Zumper—use Creatify to produce personalized, high-performing video ads in minutes.

We have raised $23M in funding from leading Silicon Valley firms including WndrCo, Kindred Ventures, Millennium New Horizons, NFDG, Creator Ventures, Leadout Capital, Hat Trick Capital, and many more. Check out our latest coverage by Fast Company, TechCrunch, Bloomberg TV, and our recognition as one of IVP Enterprise AI 55 in 2024.

Based in Mountain View, we are a team of passionate AI researchers, engineers, and advertising veterans. Join us in reinventing the advertising industry with AI.

We are seeking a Creative Strategist who can turn insights, trends, and ideas into scalable campaign systems that deliver results. Your mission is to identify what works in social media, transform it into repeatable templates, and partner with both clients and the internal team to push creative boundaries while driving performance.

This role is proactive, not reactive. You are a thought partner to clients and the creative team, contributing fresh ideas, sharp insights, and actionable strategies that keep our campaigns ahead of the curve. You understand the fundamentals of advertising and social media, and you know how to spot the ingredients that make an idea go viral.

What You Do

• Strategize scalable campaign frameworks that can be iterated and adapted across multiple brands and platforms.

• Analyze social media trends, storytelling flows, and video patterns to identify what drives performance.

• Translate successful patterns into workable, repeatable creative templates for the design and production teams.

• Collaborate closely with clients as a thought partner, providing clear, proactive recommendations rather than reacting to clients' requests.

• Build proposals for clients on monthly templated video production styles that balance creativity with scalability.

• Work with the Head of Creative, Creative Director, Scriptwriter, and Designers to ensure strategies are executed with precision and creativity.

• Evaluate campaign data to understand performance drivers and refine strategies for higher ROAS, CTR, and conversions.

• Provide fresh, platform-native ideas rooted in trend fluency and audience-first thinking.

• Ensure creative strategies align with both brand goals and social-first best practices.
  

You Are

• Experienced with 3+ years in creative strategy, performance marketing, or social-first advertising.

• Skilled at analyzing social media trends and identifying repeatable patterns that drive engagement and conversions.

• Able to design scalable frameworks and templates that allow rapid testing and creative iteration.

• Strong communicator who can build trust with clients and act as a proactive thought partner.

• Fluent in advertising fundamentals, with a clear understanding of how creative storytelling meets performance.

• Collaborative, working seamlessly with the Head of Creative, Creative Director, Scriptwriter, and Designers to bring strategies to life.

• Proactive and forward-thinking, with a sharp eye for cultural shifts, viral formats, and new opportunities.

• Data-informed, balancing creativity with performance insights to guide decision-making.

• Equipped with a track record of campaigns or strategies that scaled successfully across multiple platforms.

We are an equal opportunity employer and highly value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.