Creative Strategist, Demand Generation

Since we opened our doors in 2009, the world of commerce has evolved immensely, and so has Square. After enabling anyone to take payments and never miss a sale, we saw sellers stymied by disparate, outmoded products and tools that wouldn't work together.
So we expanded into software and started building integrated, omnichannel solutions - to help sellers sell online, manage inventory, offer buy now, pay later functionality, book appointments, engage loyal buyers, and hire and pay staff. Across it all, we've embedded financial services tools at the point of sale, so merchants can access a business loan and manage their cash flow in one place. Afterpay furthers our goal to provide omnichannel tools that unlock meaningful value and growth, enabling sellers to capture the next generation shopper, increase order sizes, and compete at a larger scale.
Today, we are a partner to sellers of all sizes - large, enterprise-scale businesses with complex operations, sellers just starting, as well as merchants who began selling with Square and have grown larger over time. As our sellers grow, so do our solutions. There is a massive opportunity in front of us. We're building a significant, meaningful, and lasting business, and we are helping sellers worldwide do the same.
The Role
We're looking for a Creative Strategist who sits at the intersection of art, science, and performance - someone who can craft breakthrough ideas that don't just capture attention, but drive measurable action.
As part of Square's Demand Generation team, you'll develop and optimize creative that converts - from first touch to sign-up and identity verification. You'll combine storytelling instincts with analytical rigor, using data and experimentation to inform creative direction and optimization.
You'll collaborate closely with channel, CRO, and analytics partners - as well as production teams - to scale creative systems that are both inspiring and performance-driven. Bonus points if you've led creative strategy for large-scale productions (e.g., streaming video, studio shoots, modular content libraries) and are curious about leveraging AI tools to enhance creative workflows and insights.
You Will

• Develop creative strategies that drive measurable conversion outcomes across key DG channels (paid social, programmatic, YouTube, streaming, web and new channels)
• Translate performance data, audience insights, and testing results into actionable creative direction and optimization hypotheses
• Collaborate with creative, CRO and channel teams to test, learn, and iterate - continuously improving creative impact and efficiency
• Lead and shape creative direction for high-production initiatives such as streaming spots, full-funnel shoots, and modular library builds that scale globally
• Partner with production teams to ensure storytelling consistency and a clear throughline from ad creative to landing experience
• Experiment with AI tools for ideation, creative versioning, and performance analysis to accelerate learnings and enhance creative development
• Build and refine creative frameworks and best practices that can scale across markets and verticals while maintaining brand integrity and performance rigor
• Collaborate with cross-functional partners to align creative with broader business goals and customer insights

You Have

• 5-7 years of experience in creative strategy, performance marketing, or conversion-focused content development (brand or agency side)
• A proven record of driving measurable outcomes through data-backed creative insights and experimentation
• Experience in creative optimization, including A/B testing, message hierarchy development, and funnel-stage performance analysis
• Ability to synthesize performance data into clear, creative insights - and communicate recommendations to cross-functional partners
• Hands-on familiarity with AI-driven creative tools (e.g., for concepting, scriptwriting, asset versioning, or audience analysis)
• Strong collaboration skills and comfort working cross-functionally with media, analytics, CRO, and production teams
• A passion for blending storytelling with performance - and a bias toward testing, learning, and continuous improvement
• Experience developing creative strategy for large-scale productions such as streaming, studio, or modular shoots a plus
• Familiarity with marketing analytics platforms (e.g., Looker, Google Analytics, Tableau) and creative performance dashboards a plus
• Familiarity with creative automation or personalization systems a plus

We're working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is an equal opportunity employer evaluating all employees and job applicants without regard to identity or any legally protected class. We will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances. We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we're doing to build a workplace that is fair and square? Check out our I+D page .
Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate's starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.
To find a location's zone designation, please refer to this resource . If a location of interest is not listed, please speak with a recruiter for additional information.
Zone A:
$111,700 - $167,500 USD
Zone B:
$103,800 - $155,800 USD
Zone C:
$98,200 - $147,400 USD
Zone D:
$89,400 - $134,000 USD
Use of AI in Our Hiring Process
We may use automated AI tools to evaluate job applications for efficiency and consistency. These tools comply with local regulations, including bias audits, and we handle all personal data in accordance with state and local privacy laws.
Contact us at [email protected] with hiring practice or data usage questions.
Every benefit we offer is designed with one goal: empowering you to do the best work of your career while building the life you want. Remote work, medical insurance, flexible time off, retirement savings plans, and modern family planning are just some of our offering. Check out our other benefits at Block.
Block, Inc. (NYSE: XYZ) builds technology to increase access to the global economy. Each of our brands unlocks different aspects of the economy for more people. Square makes commerce and financial services accessible to sellers. Cash App is the easy way to spend, send, and store money. Afterpay is transforming the way customers manage their spending over time. TIDAL is a music platform that empowers artists to thrive as entrepreneurs. Bitkey is a simple self-custody wallet built for bitcoin. Proto is a suite of bitcoin mining products and services. Together, we're helping build a financial system that is open to everyone.