The role focuses on developing and executing strategies for creative optimisation across various digital marketing channels to enhance user experience and engagement through data-driven insights and collaboration with teams.
Our Purpose
At Xero, we’re here to help you supercharge your business. We do this by automating routine tasks, surfacing actionable insights and connecting businesses with the right data, advisors and apps. When that happens, we’re not only making life better for small business, we’ll be building a stronger economy that can change the world.
How you’ll make an impact:
Creative optimisation is one of our most important levers to drive acquisition efficiency for both Paid and Organic channels. As a Creative Optimisation Manager at Xero, your role will involve analysing data, identifying trends, and creating personalised and engaging ad content. You will drive the global creative optimisation agenda for our Performance Marketing team by combining landing page and creative optimisation into a unified strategy and you will have the opportunity to drive outsized impact via the deployment of highly sophisticated user journeys that match the users' intent and drive conversions.
What you'll do:
- Develop and execute a comprehensive creative optimisation strategy to increase conversions, revenue, and user engagement across Social, Display, TikTok and other channels
- Work in partnership with our Creative Hub (our internal agency) to develop a scalable process to continuously produce and test high-performing creatives at scale
- Analyse and interpret data from A/B tests and other creative efforts to make data-driven recommendations on future tests and creative development roadmaps
- Work closely with Product Marketing and Regional Marketing teams to align creative optimisation efforts with regional and GTM campaigns
- Stay up-to-date with industry trends and emerging ad creative best practices
What you'll bring with you:
- 3+ years experience working in/across the Digital Marketing space
- Direct testing and platform performance experience
- Experience working in a digital and/or creative agency
- Strong knowledge of ad platforms such as Meta, LinkedIn, GDN, YouTube, TikTok
- Deep expertise in ad creative of all formats
- Strong analytical skills with the ability to translate data to insights
- Excellent verbal and written communication skills
Why Xero?
Diversity of people brings diversity of thought, and we like that. Our human-first culture of respect, fairness, and inclusion is what helps Xeros thrive and work and beyond. Offering very generous paid leave to use however you’d like (plus statutory holidays!), dedicated paid leave to care for your physical and mental wellbeing as well as an Employee Assistance Program to access mental health care for you and your family, employee resource groups, wellbeing programming and allowances, medical, dental, vision, and disability insurance, fertility and family forming financial support, 401k contribution matching, 26 weeks of paid parental leave for primary caregivers, an Employee Share Plan, beautiful offices with snacks and break areas, flexible working, career development and many other benefits that reflect our human value, you’ll do the best work of your life at Xero.
Top Skills
A/B Testing
Data Analysis
Digital Marketing
Social Media Advertising
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