Creative Director

ABOUT GOODR

We create and sell active eyewear for anyone. No Slip. No Bounce. All Polarized. All Fun. Interested in joining our team? Keep reading.

OUR VALUES: We have two core values: Fun & Authenticity.

• FUN = Being sh*tty isn’t fun. Agreed? Taking pride in your work, finding joy in being GREAT, and celebrating wins… and losses. Now, that’s fun!
• AUTHENTICITY = Focusing on being authentic over being liked. (Next-level guru stuff. Count it.)

LEADERSHIP: We expect our leaders to be guiding lights for their teams. To support that, we provide leadership courses to sharpen their leadership abilities, including an in-house leadership coach.

Fun Fact: We do not allow email to be sent internally. Carrier pigeons only. JK, we use Slack.

AUTONOMY: We practice autonomy, empowerment, and accountability so that every team member can be in control of their own life.

• HYBRID WORKING: Most roles are only required to be in office every Tuesday and Thursday with the occasional third day thrown in.
• PROFESSIONAL DEVELOPMENT: We have an all-company learning program so that we’re constantly leveling up our skills.

SUSTAINABILITY: We think Earth’s pretty rad. That’s why we take action wherever possible to limit our impact on the planet.

• 1% FOR THE PLANET MEMBER: 1% of goodr’s annual sales go directly to environmental organizations.
• CARBON NEUTRAL: In 2019, goodr became a 100% carbon neutral company.

Fun Fact: Each year we create limited-edition sunglasses made from 100% recycled materials called “These Shades are Trash.” Check out a pair and join the movement!

ABOUT THE ROLE

Are you a creative mastermind with a sharp eye, a well of patience visionary excited to lead a team of talented eccentrics, and a deep love of tiki bars? Okay, a love of tiki bars isn’t necessarily required, but if the other two traits resonate with you, then today’s your lucky day! We’re looking for a Creative Director to turn ideas into bold, consumer-forward creative executions that make people ask, “Wait…can goodr read my mind?!”

You’ll lead our copywriting, design, and production teams—shaping the work, mentoring the talent, and keeping everything unmistakably goodr. So if you’ve got a sixth sense for brand vibes, a low tolerance for mediocrity, and the ability to inspire and execute, your throne awaits. Now quit daydreaming about tiki bars and start applying!

RESPONSIBILITIES

LEADERSHIP

• Lead by example by consistently living into goodr’s values of Fun and Authenticity 
  
• Be a culture carrier by leaning into our three fundamentals of communication, professionalism, and vision
  
• Hold monthly one-on-ones with each team member to build upon their role duties and hold everyone accountable
  
• Ask clear questions, increase everyone’s knowledge, and empower the team so that we can get the best out of every person in your department
  
• Give consistent, continuous feedback and challenge your flock to perpetually grow so they become the best version of themselves
  
• Own your team’s budget and ensure its accuracy
  
• Use imagination and wisdom to set team goals and communicate them clearly
  
• Challenge the status quo ALWAYS. The phrase “this is how we’ve always done it” is banned here at goodr, so don’t be afraid to push out of your comfort zone and encourage your team to do the same
  

ROLE SPECIFIC

• Lead and unify creative direction across Copy, Design, and Production disciplines
  
• Oversee creative output across multiple initiatives to ensure strategic alignment and high standards
  
• Collaborate with Marketing, Product, and Strategy teams to develop cohesive campaign and brand work
  
• Manage and mentor team leads and senior creatives, fostering growth and collaboration
  
• Review and provide constructive feedback on creative work at all stages of development
  
• Optimize creative operations to scale output and create cross team cohesion
  
• Allocate creative resources across projects in alignment with business priorities
  
• Translate business and customer goals into clear creative strategies and executions
  
• Champion a strong, positive creative culture built on curiosity, craft, and results
  
• This role is in the Creative team and will report directly to the Chief Creative Officer
  
• Perform other related duties as assigned
  
  

ABOUT THE IDEAL CANDIDATE 

• May or may not have a degree...we don’t care (bonus points for Basset Hound Science or Dinosaur Law)
• 7+ years in Creative Director or equivalent creative leadership roles (agency or in-house) 
  
• Strong advertising foundation with work spanning digital-first and integrated campaigns
  
• Extensive agency or CPG experience is required 
  
• Proven ability to lead multi-disciplinary creative teams (Design, Production, and Copy) in fast-paced, collaborative environments  
  
• Portfolio demonstrating cross-disciplinary leadership and successful campaign outcomes is a MUST
  
• Freakin’ awesome communicator and provider of direction
  
• Outstanding conceptual thinking and brand storytelling skills
  
• Has an in-depth understanding of team dynamics
  
• Experience working in a POD or agile team model is a PLUS
  
• Major brownie points if you have familiarity with creative operations or production workflows 
  
• Solid organizational skills including attention to detail and multitasking skills
  
• Loves the work more than a paycheck
  
• Is happy to give away credit to their team 
  
• Loves getting and giving feedback 
  
• Is into personal growth
  
• Thinks Fun is being great (not partying) 
  
• Is proactive and an independent problem solver! (Can you google a question?)
  

WHAT YOU GET

• A role at a company that is going to the moon
• The opportunity to show up every day and have fun
• The ability to learn and grow as a person
• Paid vacation (we encourage you to take time off!)
• Flexible work environment (want to go for a run at 11am on Wednesday, go for it!)
• Paycheck... obviously. Salary range: $180k - $210k, final number dependent on experience
• Medical, Dental, and Vision benefits
• 401(K) with company matching
• Financial Wellness Counseling
• Sunglasses. Duh.

**No Visa Sponsorship is available for this position.

NEXT STEPS

Here's what we expect the hiring process for this role to be, should all go well with your candidacy. This entire process is expected to take 10 weeks to complete and you'd be expected to start on a specific date.

1. Application

2. Fill out a form with basic questions

3. 20 minute virtual introductory interview with HR team member

4. 20 minute virtual culture interview with HR team member

5. 30 min virtual interview with hiring manager

6. 15 min virtual interviews with various leaders and peers

7. 60 minute in-person assignment and presentation with group panel

8. Final interview with Chief Creative Officer and/or the CEO

9. Offer!

TO GET THE PROCESS STARTED, REVIEW & SUBMIT THE FOLLOWING: 

• Review goodr's Applicant Privacy Policy. By submitting an application to goodr, you are confirming that you have read the Applicant Privacy Policy and agree to its terms. (Because nothing says “fun” like reading legal documents!)
• Resume
• Cover letter showing your personality. Seriously. No boring corporate speak allowed.
• Links to projects or groups you’re involved with (if you have them)
• A drawing of an octopus fighting a pirate (not joking)*
  *We accept submissions using accessibility tools.

#LI-Hybrid