REF Digital
Country Head – Asia | Fintech / Financial Services | Remote (Asia)
Location: Remote within Asia
Employment Type: Full-time
Industry: Financial Services / Fintech / Online Trading
Seniority Level: Executive / Regional Leadership
We are partnering with an international financial services organisation seeking a Country Head – Asia to lead regional expansion, drive commercial growth, and build high-performing partner networks across key Asian markets.
This is a strategic leadership role focused on market development, client acquisition, and scaling regional operations. The successful candidate will act as the senior commercial representative for Asia, overseeing revenue growth, team performance, and long-term market positioning.
The role offers significant autonomy and direct impact on regional success.
Key ResponsibilitiesDevelop and execute market entry and expansion strategies aligned with global objectives
Identify and secure new business opportunities to accelerate client acquisition and partner growth
Recruit, train, and manage a regional commercial team with clear KPIs and revenue targets
Build and strengthen relationships with affiliates, partners, and key industry stakeholders
Collaborate cross-functionally with Product, Marketing, and Compliance teams to drive regional campaigns
Monitor and analyse performance metrics including revenue, deposits, client activity, and partner engagement
Ensure accurate CRM reporting and pipeline management
Represent the organisation at industry events, conferences, and regional forums
Provide strategic reporting and insights to senior leadership
6–10+ years of experience in business development, sales, or partnerships within fintech, financial services, or trading environments
Proven experience managing regional partner or affiliate networks
Strong leadership background managing small-to-medium commercial teams
Demonstrated success driving measurable revenue growth across international markets
Strategic and analytical mindset with strong KPI-driven focus
Excellent negotiation, stakeholder management, and presentation skills
Fluent English (C1 level or higher)
Mandarin proficiency considered a strong advantage
Based in Asia with willingness to travel regionally
Competitive base salary with commission and performance-based incentives
High-impact leadership role with regional ownership
Autonomy to shape and scale Asian market operations
Exposure to international growth strategy and executive leadership
Entrepreneurial, performance-driven company culture
Clear progression path within a growing global organisation
This is an opportunity to take full ownership of Asian market growth within an ambitious international organisation. The role combines strategic leadership, commercial responsibility, and regional influence — ideal for a driven professional ready to scale operations and build long-term impact.
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