Copywriter - Brand Film & Video Group

Company Description
It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today - ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.
Job Description
What you get to do in this role:

• Drive editorial excellence across ServiceNow.com and related digital experiences.
• Uphold editorial standards and best practices. Contribute to continual improvements in copy quality and the content development process.
• Understand our brand narrative how to match messaging to the right audience (customers, prospects, partners, developers) and to the right moment in the users' journey.
• Advocate for the customer and the user. Work with the UX team to balance business goals with visitor goals, writing in the language of our visitors.
• Manage content projects. Work directly and communicate effectively with your manager, stakeholders, and project leads to discover requirements, source information, meet deadlines, and secure approvals.
• Collaborate with writers in other design studios, product marketing teams, and agencies to drive consistent quality, voice, and style for copy across all digital and brand touchpoints.
• Partner with UX content strategists and researchers to develop strategies and messaging for our digital personas, page templates, and components.
• Partner with the research team to validate specific messaging and copywriting strategy with real users.
• Partner with SEO, analytics, and campaign teams to optimize copy.
• Write in U.S. English for global audiences, considering localization and translation needs up front, limiting the need for costly rewriting later.
• Grow your professional skills to meet the ever-changing needs of the digital experience studio.

Qualifications
To be successful in this role you have:

• 6+ years of experience concept and copywriting, ideally marketing for B2B technology companies.
• Conceptual curiosity or journalistic ability to explore the breadth of a story - the technology and the humanity - and discover the essence of the narrative.
• A passion for creativity: for solving problems in new ways, for thinking big, for exploring the humanity in any subject, and cultivating smart, fun, engaging, and inspiring ideas and writing
• Solid understanding of global technology companies, IT, and SaaS-based software preferred.
• Strong project management, collaboration, and communication skills.
• Digital-first style and a user-centric, strategy-based approach to writing.
• Enthusiasm for working in a highly collaborative, hands-on role with a seasoned team of passionate creators, marketers, and strategists.
• Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving.
• Familiarity with AI-powered tools, insights, and exploring AI's potential impact on a business or industry.

Not sure if you meet every qualification? We still encourage you to apply! We value inclusivity, welcoming candidates from diverse backgrounds, including non-traditional paths. Unique experiences enrich our team, and the willingness to dream big makes you an exceptional candidate!
For positions in this location, we offer a base pay of $100,500 - $175,900, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.
Additional Information
Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work. Learn more here .
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
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