Conversion Rate Optimization Manager

Company and Vision

PlanetArt’s vision is to be the leading seller of personalized and make-on-demand products worldwide. We provide consumers with unmatched tools and content and an unparalleled end-to-end customer experience that result in high-quality, meaningful finished products and memorable celebrations of life events.

The company’s brands include the popular FreePrints and FreePrints Photobooks apps and the industry leading SimplytoImpress card and stationery site, as well as Personal Creations, CafePress and Gifts.com. Visit www.planetart.com to learn more about our brands.

We have more than 500 team members across multiple offices, primarily in Calabasas CA, San Diego, CA, Woodridge, IL, Minneapolis, MN and Pleasanton, CA. We also have team members in two company-owned offices in China, as well as in Europe.

Job Overview

We are seeking a data-driven Conversion Rate Optimization leader to own experimentation, funnel analysis, and user journey optimization across our web and mobile platforms. This role is responsible for identifying, prioritizing, and executing initiatives that increase conversion rates, revenue per visitor, and overall customer experience across PlanetAt’s websites and mobile apps. You will leave no stone unturned in identifying opportunities — from UX friction to messaging, pricing, checkout flow, merchandising and personalization.

PLEASE NOTE: Candidates much be local to, or willing to relocate to, the Calabasas area, as we operate on a hybrid work model.

What You’ll Do
Key Responsibilities

Experimentation & Test Execution

• Identify user journey improvement opportunities across web and mobile experiences.
• Develop clear, data-backed hypotheses and design A/B and multivariate experiments.
• Prioritize testing roadmap based on projected impact, effort, and business objectives.
• Analyze experiment results using sound statistical methods and clearly communicate insights and recommendations to stakeholders.

Funnel & Journey Optimization

• Audit end-to-end customer journeys to identify friction points and revenue leakage.
• Quantify and diagnose drop-off across key funnel stages including onboarding, product discovery, cart, and checkout.
• Conduct competitive and market analysis to inform feature enhancements and journey improvements.
• Partner with product and UX to implement optimizations that improve conversion and customer experience.

Data & Performance Analysis

• Develop and maintain dashboards tracking core KPIs including CVR, RPV, AOV, and funnel progression.
• Analyze behavioral data, segmentation insights, and qualitative feedback to inform experimentation strategy.
• Translate analytical findings into structured, testable initiatives aligned to revenue impact.

Cross-Functional Collaboration

• Partner closely with Product, Marketing, Design, and Engineering to execute testing initiatives.
• Support and promote a culture of experimentation by sharing learnings, best practices, and measurable outcomes across teams.

What You Should Have

• Skills, Qualifications, and Requirements
• 4–8 years of experience in conversion rate optimization, growth, digital product optimization, or related performance marketing roles, ideally within eCommerce or mobile environments.
• Strong analytical foundation with hands-on experience designing, launching, and analyzing A/B and multivariate tests.
• Demonstrated success improving conversion rate, revenue per visitor, average order value, or other core performance metrics.
• Proficiency with experimentation platforms (e.g., Optimizely, VWO, Adobe Target) and analytics tools (e.g., GA4, Amplitude, Mixpanel).
• Bachelor’s degree in business, Marketing, Economics, Statistics, Data Science, Computer Science, Engineering, or a related quantitative field required, MBA or master’s degree in Analytics, Statistics, or related field a plus.
• Experience optimizing high-traffic eCommerce websites or mobile applications preferred.
• Exposure to UX research methodologies and ability to translate insights into testable hypotheses preferred.
• Background in statistics, behavioral economics, or data modeling preferred.
• Familiarity with personalization strategies, segmentation, and AI-driven optimization techniques preferred. What You Can Expect

Working Conditions

• Work is performed in an office environment
• Requires occasional travel.
• This is a hybrid position; employees are expected to be in the office three days per week (Monday, Tuesday, and Thursday) with the option of working remotely two days (Wednesday and Friday).

The compensation range for this position is $95,000-$135,000 annual salary + bonus.

PlanetArt offers a comprehensive benefits package, including:

• Health, Dental, and Vision Insurance
• Life Insurance
• Pet Insurance
• Mental Health Benefits
• 401(k) with matching
• Excellent Work/Life Balance – Paid Time Off, Sick Days, Paid Holidays, and Floating Holidays
• Employee Product Discounts