Create performance-driven ad copy and scripts for paid social (Meta, TikTok); develop hooks, headlines, and landing page messaging; maintain an ad copy library; analyze test data to iterate messaging; turn customer insights into high-converting creative; collaborate with design and growth teams on A/B experiments.
About the Opportunity
Caraway Home is looking for a highly tactical, performance-driven Growth Copywriter to support our Acquisition Team. This part time, contract role operates at the intersection of copy, creative strategy and paid performance: developing hooks, ad concepts, landing page messaging, and testing ideas informed by platform data and latest algorithm updates. This is a hands-on, results-oriented role focused on driving measurable improvements in conversion rates, CPA and revenue.
Deliverables
- Write high-converting scripts and voiceovers for creators, including strong hooks, clear talking points, and structured messaging designed to perform in paid social
- Maintain a centralized library of ad copy organized by campaign, persona, product, and tentpole moment to ensure consistent testing, learnings, and optimization of top-performing messaging
- Create cohesive copy across paid assets (video, static, carousel, etc.) to ensure messaging clarity, brand alignment, and performance across all
- Develop performance-driven copy for paid social (Meta, TikTok, etc)
- Write high-converting hooks, primary text, headlines and scripts for our paid ads
- Analyze, iterate and adapt messaging based on structured testing
- Turn customer insights, reviews and objections into high-performing messaging
- Provide copy direction and messaging guidance for growth landing pages to ensure alignment with paid acquisition strategy
- Collaborate with design and growth teams to test and iterate on copy and messaging through A/B experimentation
Experience & Skills
- Proven track record writing video ad scripts or copy that scale
- Comfortable using creative performance data to improve messaging
- Experience with creative testing frameworks and iterative processes
- Clear, structured communicator who can explain the reasoning behind their copy decisions
- Interest in non-toxic lifestyle, materials, and product innovation
Top Skills
Meta,Tiktok,A/B Testing
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