Marketing Research Manager (Qualitative)
Sidecar Health is redefining health insurance. Our mission is to make excellent healthcare affordable and attainable for everyone. We know that to accomplish this lofty mission, we need driven people who will make things happen.
The passionate people who make up Sidecar Health’s team come from all over, with backgrounds as tech leaders, policy makers, healthcare professionals, and beyond. And they all have one thing in common—the desire to fix a broken system and make it more personalized, affordable, and transparent.
Sidecar Health has raised more than $175M from top-tier investors. The company is currently valued at over $1B—and growing quickly. Our membership has increased sharply in the two short years we’ve been on the market, and we’re poised for rapid growth over the coming year.
If you want to use your talents to transform healthcare in the United States, come join us!
About the Role
The Qualitative Marketing Research Manager will be the point person for capturing and documenting the amazing healthcare stories of Sidecar Health’s members. Reporting into the VP of Brand Marketing the role will find, interview, and curate members' experiences as they interact with the health system. Additionally, the position will lead to extensive interactions with customers on behalf of the company and storytelling in various forms (written, video, audio, public relations).
What You'll Do
- Build and manage outreach channels to recruit members to share compelling stories at scale
- Conduct engaging interviews to understand member expectations and experiences with the US healthcare system, insurance generally and Sidecar Health specifically.
- Summarize information and share with key members of the company (marketing team, member care team, product team, executive leadership)
- Represent members to the Sidecar Health team outside of the member care process
- Develop a system to catalog the member stories to make them actionable
- Maintain ongoing relationships with key members to allow Sidecar Health to recruit them for various high-impact efforts (e.g., advertising, website, public relations)
- Develop policies related to compensation of members (if any) for their ongoing contributions and manage permissions
- Identify stories for press, marketing and other purposes, and handle all permissions with members
What You'll Bring
- 5+ years experience with qualitative research at a well-known company or marketing research agency
- Experience managing testimonials, understanding of customer experience
- Excellent organization, logistics and interviewing skills
- Good presenter, ability to summarize “forest for the trees” and present in compelling ways
What You'll Get
- Competitive salary, bonus opportunity, and equity package
- Comprehensive Medical, Dental, and Vision benefits
- A 401k retirement plan
- Paid vacation and company holidays
- Opportunity to make an impact at a rapidly growing mission-driven company transforming healthcare in the U.S.
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Sidecar Health is an Equal Opportunity employer committed to building a diverse team. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status or disability status.