Direct Response Copywriter
Who We Are:
Golden Hippo is an employee-owned, vertically-integrated, highly profitable direct-to-consumer marketer of health, beauty, and pet care brands that collectively generate $1 billion of revenue annually. Our employees are passionate about our mission to create best-in-class products across broadly appealing categories - to help people live their healthiest, happiest lives.
Our A-players are results-driven creative thinkers who like to move fast, get the job done, and have fun doing it. If you love to roll up your sleeves, take on exciting new challenges every day, and drive massive growth, we want to hear from you!
Why Golden Hippo:
Here at Golden Hippo, we work to develop best-in-class products, revolutionary marketing campaigns, and glowing customer experiences. We pride ourselves on our award-winning culture and incredibly diverse workforce. We intentionally strive to cultivate, create, and celebrate a rich, vibrant and inclusive culture of belonging where our employees feel respected and empowered. We also offer:
- Award-winning culture... Winner of Comparably's Best Company Culture 2021, Best Company Perks & Benefits, Best Career Growth 2021, Best Leadership Teams 2021, Best Marketing Team 2021 and Best Places to Work in Los Angeles 2021! Click here to view more.
- Competitive salary & bonus opportunities
- Flexible, remote work arrangements available for most positions
- Highly valuable employee stock ownership plan (ESOP)
- Employer-paid benefits (medical, dental, vision, life, parental leave, and more)
- Generous matching 401K plan
- UNLIMITED room for growth and results-based pay increases
- Highly interactive, challenging work with a talented, diverse, passionate team
- Ongoing learning and development opportunities such as manager and employee development classes, Tuition Assistance Program, book club, film club, webinars, mentorship program, Hippo Talks, and much more
- Casual, "no dress code" atmosphere
- In-office gym & fitness classes, fully-stocked kitchen, plus regular yoga, meditation breaks, happy hours, and events
The Role:
Golden Hippo is currently looking for a Direct Response Copywriter who will be responsible for combining fresh and creative ideas, razor-sharp writing, high-level persuasion skills, and overall to drive massive revenue.
How To Apply:
We need 3 things from you:
- Your resume
- A cover letter explaining why you're excited about this position
- Write a 500-word email about a healthy habit you have in your life and why you think we should try it. Write it conversationally, in a way that really makes us want to implement it TOMORROW . If we're convinced, you get an interview. Your application will not be considered if the sales pitch is missing. Please send your sales pitch to: [email protected]
What Your Day-to-Day Will Look Like:
- Create, plan and execute monthly email marketing campaign schedules
- Write content and sales emails to increase lifetime value of current customers
- Ability to plan and execute product launches through email
- Work with team members to create high-converting ad copy
- Edit and proofread writing of colleagues
- Write long form sales letters, landing pages, and video ads for cold traffic
- Work with Media Buyers and Video Editors to create content throughout sales funnel as needed
- Performs other duties as assigned
The Best Candidates Will Have:
- Bachelor's degree preferred, major in Journalism, English, Creative Writing, Screenwriting, Marketing, or Communication
- 3+ years of professional, high-output direct response experience
- In-house DR copywriting, or data-backed experience as a freelance DR copywriter a plus
- Intensive research experience using primary sources
- Fast-paced, high-volume writing (over 1,000 words a day)
- Willing to take (and apply) constructive feedback
- Ability to handle multiple projects simultaneously
- Eagerness to learn obsessively about consumer psychology & high-performing copywriting techniques
Equal Employment Opportunity
Golden Hippo strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.
We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, for applicants in Los Angeles, California, and consistent with applicable laws in other areas.
Hiring Practices
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. Golden Hippo recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Golden Hippo may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.