Content Strategy Manager

With millions of diners, tens of thousands of restaurants, and 25+ years of experience, OpenTable, part of Booking Holdings, Inc. (NASDAQ: BKNG), is an industry leader with a uniquely informed view of the hospitality world. We serve restaurants, bars, wineries, and other venues around the world, helping them attract guests, manage capacity, improve operations, and maximize revenue.

Every employee at OpenTable has a tangible impact on how we build products, tell stories, and support our partners.

Hospitality is all about taking care of others, and it defines both our purpose and our culture. Here, you’ll work in a welcoming, inclusive environment with the benefits, flexibility, and support you need to thrive.

What we’re looking for

OpenTable is seeking a seasoned content leader to shape the future of how our brand shows up across the U.S. market. You’re a visionary storyteller, a strategic thinker, and a builder—someone who develops content programs that engage millions, elevate brand perception, and drive measurable business impact.

You bring deep experience creating and scaling content for B2C audiences across brand campaigns, social, email, CRM, community, and more (excluding product content). You translate insights into compelling narratives and ensure every message feels distinctly OpenTable.

You’re equally comfortable rolling up your sleeves and operating at a high strategic altitude. You collaborate naturally across teams, champion both restaurants and diner, and set a high bar for everything we publish.

What you’ll do

• Define and lead OpenTable’s U.S. content strategy, setting the vision and roadmap that ladder up to both brand building and performance marketing outcomes.

• Lead naming, messaging frameworks, and narrative development, bringing clarity, coherence, and structure to how we communicate.

• Inspire, mentor, and grow content capabilities, raising the level of craft across teams and contributors.

• Own and elevate our brand voice, ensuring clarity, cohesion, and consistency across all marketing channels and  touchpoints.

• Write and execute high-quality marketing copy across channels, including email, push, social and paid media, balancing day-to-day execution with longer-term content development. 

• Partner closely with Growth Marketing (paid, lifecycle, social, SEO) to bring integrated campaigns, seasonal moments, and launches to life.

• Collaborate with PR, Product Marketing, Partnerships, and Product Design to create cohesive storytelling across surfaces and strengthen cross-functional alignment.

• Use data and insights to guide decisions—refining content performance, strengthening engagement, and enhancing audience resonance.

• Identify opportunities to modernize and optimize our content mix, exploring new channels, formats, and partnership opportunities.

• Leverage AI fluently—from ideation and workflow efficiency to content iteration and personalization—to scale impact and unlock new creative possibilities

What you bring to the table

• 5+ years of content strategy or content marketing experience within consumer-focused organizations, leadership experience is a plus.

• A track record of building and executing content programs that drive both brand impact and performance results.

• Exceptional verbal, written, and presentation skills—with a clear, concise, and collaborative communication style.

• Strong operational instincts, with the ability to prioritize, move quickly, and maintain quality under pressure.

• Experience partnering across Growth, Product Marketing, Partnerships, UX, and Research to deliver holistic storytelling.

• Data-driven decision-making, grounded in audience insights and analytics.

• Proficiency with AI tools and techniques, and an understanding of how to apply them responsibly to content development and optimization.

• Proficiency with workflow tools such as Monday.com or AirTable to collaborate with cross functional teams. 

• Passion for food, hospitality, technology, and culture, with curiosity for what’s emerging next.

Benefits and Perks

• Work from (almost) anywhere for up to 20 days per year

  • Focus on mental health and well-being:

  • Company-paid therapy sessions through SpringHealth

  • Company-paid subscription to Headspace

• Annual company-wide week off a year - the whole team fully recharges (and returns without a pile-up of work!)

• Paid parental leave

• Generous paid vacation + time off for your birthday

• Paid volunteer time

• Focus on your career growth:

  • Development Dollars

  • Leadership development

  • Access to thousands of on-demand e-learnings

• Travel Discounts

• Employee Resource Groups

• Competitive retirement and health plans

There are a variety of factors that go into determining a salary range, including but not limited to external market benchmark data, geographic location, and years of experience sought/required. The range for this United States located role is $115,000 - $150,000 USD

We offer a competitive base salary and benefits including: health benefits; flexible spending account; retirement benefits; life insurance; paid time off (including PTO, paid sick leave, medical leave, bereavement leave, floating holidays and paid holidays); and parental leave benefits. This role is eligible to be considered for an annual bonus.

Work Environment & Flexibility

At OpenTable, we pride ourselves on fostering a global and dynamic work environment. As a team member with us, you will benefit from a schedule tailored to accommodate a global workforce operating across multiple time zones. While the majority of your responsibilities may align with conventional business hours, there will be instances where you are expected to manage communications - via calls, Slack messages, or emails - outside of regular working hours to effectively collaborate with international colleagues, respond to restaurant partners, and/or address urgent matters. OpenTable will always abide by and consider local laws and regulations.

Inclusion

We’re committed to creating a workplace where everyone feels they belong and can thrive. We know the best ideas come when we bring different voices to the table, so we're building a team as dynamic as the diners and restaurants we serve—and fostering a culture where everyone feels welcome to be themselves.

If you need accommodations during the application or interview process, or on the job, we’re here to support you. Please reach out to your recruiter to request any accommodations.