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Insurance
Lead development of scalable, on-brand content and governance. Produce copy across channels, design templates and prompt libraries, implement workflows, review and edit content, and partner with cross-functional teams to ensure clarity, compliance, and consistent voice while leveraging AI tools to accelerate content production.
Top Skills:
Ai Content ToolsAutomated Content WorkflowsPrompt LibrariesStructured Content Systems
Insurance
Create high-quality, on-brand written content across channels; build scalable content workflows, templates, and AI-supported processes; maintain governance, voice, and compliance standards; collaborate with cross-functional teams and subject-matter experts; provide editorial direction and improve content speed, performance, and consistency at scale.
Insurance
Develop and scale high-quality, on-brand content across channels. Build templates, prompt libraries, and workflows; maintain governance and editorial standards; partner with business stakeholders; use AI tools to speed production while ensuring compliance and consistent voice.
Top Skills:
Ai Content ToolsAutomated Content WorkflowsPrompt LibrariesStructured Content Systems
Objective
To support client’s internal content marketing efforts by creating strategic, SEO-optimized long-form and campaign content that reflects the agency’s creative and professional voice. The goal is to refine the client's own brand presence, generate leads, and lay the groundwork for scaling this service to clients.
Profile OverviewThis client is an integrated marketing agency who seeks a content writer who excels in strategic thinking, understands complex regulated industries, and can write persuasively for marketing funnel objectives. The ideal writer will be embedded into the team, bringing a balance of creativity, technical accuracy, and brand alignment.
Scope- Commitment: 10 hours per week to start, with potential for more.
- Duration: Initial 6-month engagement preferred.
- Content Types: SEO-driven blog posts, lead magnets and downloadable resources, web and landing page content, case studies, and email newsletters
- Collaborate with internal stakeholders to develop content that promotes capabilities.
- Translate keyword research and marketing insights into compelling long-form content.
- Craft industry-specific landing pages to drive conversions.
- Refresh existing thought leadership and web content for SEO optimization.
- Support development of downloadable lead-gen content from internal training materials.
- Contribute strategic content ideas tailored to marketing funnel stages.
- Proven experience writing for B2B audiences, ideally within either the medical, financial Services / insurance, higher education, global Manufacturing is a huge plus
- Strong grasp of marketing funnel stages and strategic content development.
- Demonstrated ability to maintain brand voice while appealing to target audiences.
- Comfort with incorporating SEO best practices naturally into writing.
- Experience with SEMrush or similar SEO tools preferred.
- Comfortable receiving and integrating constructive feedback.
- Familiarity with collaborative workflows (Slack, Teams, Zoom, etc.).
Client is a multidisciplinary integrated marketing agency specializing in regulated and complex industries. Known for its deep understanding of client sectors and creative approach to content strategy, client blends strategic insight with campaign execution across digital platforms.
What you need to know about the Los Angeles Tech Scene
Los Angeles is a global leader in entertainment, so it’s no surprise that many of the biggest players in streaming, digital media and game development call the city home. But the city boasts plenty of non-entertainment innovation as well, with tech companies spanning verticals like AI, fintech, e-commerce and biotech. With major universities like Caltech, UCLA, USC and the nearby UC Irvine, the city has a steady supply of top-flight tech and engineering talent — not counting the graduates flocking to Los Angeles from across the world to enjoy its beaches, culture and year-round temperate climate.
Key Facts About Los Angeles Tech
- Number of Tech Workers: 375,800; 5.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Snap, Netflix, SpaceX, Disney, Google
- Key Industries: Artificial intelligence, adtech, media, software, game development
- Funding Landscape: $11.6 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Strong Ventures, Fifth Wall, Upfront Ventures, Mucker Capital, Kittyhawk Ventures
- Research Centers and Universities: California Institute of Technology, UCLA, University of Southern California, UC Irvine, Pepperdine, California Institute for Immunology and Immunotherapy, Center for Quantum Science and Engineering
