Consumer Products Marketing Specialist, UCAN

Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

Netflix is pursuing consumer products because we believe it will drive meaningful show awareness/buzz with more tangible, curated ways to interact with our most popular content and in effect, drive long term revenue. We want licensed merchandise to help promote our titles and build them into franchises so they become part of the zeitgeist for long periods of time. That’s where you come in. We’re seeking someone to drive retail brand/marketing campaigns and executions for the Consumer Products team.

Responsibilities:

• Partner with key retailers to develop 360, cross-category marketing campaigns in support of key titles, ranging from brand strategy to execution of all omni-channel tactics. 

• Work with licensees to develop retail marketing plans and integrate partners into larger retail campaign initiatives. 

• Expertise in the toy category with a proven track record of creating effective mid-to-lower funnel retail marketing strategies for mass accounts

• Key understanding of retail account strategies and core consumer trends to provide solutions that are break-frame while being executable at retail. Having a keen understanding of grocery and F&B would be a plus.

• Define the right marketing and media mix to amplify partner/retail marketing campaigns (i.e. in-store displays, e-commerce, social, etc.)

• Expert on digital and social campaigns on defining effective ways to drive engagement and  sales of products through custom content, influencer partnerships, SEO, display, & sponsored product campaigns

• Champion our retail marketing ideas with cross-functional/global teams (Title Marketing, Merch Brand Strategy, Retail Business Development, Creative Assets & Brand Identity, Licensing, Operations), in support of broader business goals.

• Be an internal and external champion of our marketing strategy and push for innovation, out-of-the box ideas, and unique campaigns.

• Work internally and externally on the creation and delivery of any retail marketing assets (in-store mockups, marketing pitch ideas). 

• Serve as the right hand to the Sales team when selling in programs.

• Ability to effectively lead meetings, think short and long-term, and manage multiple projects at once within a very fast paced environment.

• Key contributor to status reports/internal trackers and retail marketing post mortems, programs and pitch decks.

• Partner with MSD to develop marketing plans during off-content cycles.

Qualifications:

• 7+ years of marketing experience within consumer products or retail related industries

• Knowledge of mass, specialty, e-comm marketing account strategies

• Experience developing programs with Walmart and Target preferred

• Understanding of retail environments, signage and POP displays across mass and specialty channels

• Understanding of social and digital marketing

• Knowledge of retail and industry trends

• Entertainment experience preferred but not required

• Experience with Google Suite required

• Experience with Adobe Creative suite preferred

• High level of organizational skills, attention to detail, and ability to prioritize and time-manage across multiple deadlines

• Experience working with agencies is a plus.

• Passion for fandom is a plus.

Our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top of market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The range for this role is $70,000-$245,000.
 

Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.