Consumer Insights Manager

About Us

At Zevia, we’re creating a world of better-for-you flavor—better for people and the planet. Our team is made up of courageous challengers and tenacious builders who are passionate about our mission. We’re solutions-oriented, always improving, and we operate with a healthy thirst for risk. We believe in staying true to our convictions while continuously learning and evolving.

At our core, we are people-centric. We care deeply, lead with empathy, and operate as one team—no egos, just a shared purpose. We strive to reflect the diversity of our consumer base within our organization and foster a culture of empathy and humility.

Together, we aim to impact global health, provide affordable better-for-you products, and protect the planet by reducing plastic.

We’re fighting the good fight to change the beverage industry for the better — and we’re just getting started.

Summary

At Zevia, the consumer is at the heart of every decision. The Consumer Insights Manager will champion the voice of our consumer, deepen the brands understanding of our target consumer(s), translate data into actionable insights, and shape our brand’s growth agenda—ensuring our marketing, product innovation/new product development, and creative work are grounded in real consumer needs.

What You’ll Do 

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Voice of the Consumer/Consumer Champion within the organization: Act as the consumer champion within Zevia, expanding the organizational knowledge base on the consumer target, proactively identifying areas where Zevia can address consumer need states, pain points, beliefs and behaviors 
• Research Design & Execution: Scope, directly field, and analyze primary research (Brand Health, U&A, JTBD, segmentation, category drivers, claims testing, creative diagnostics & media efficacy, idea and concept screens) and integrate secondary sources (category, shopper, social listening). This is a hands on role that will both drive research end-to-end and partner with research vendors, depending upon the specific learning objective(s) and resources 
• Measurement & Reporting: Maintain always‑on dashboards (brand health, brand funnel, awareness/familiarity, consideration, trial, retention, equity attributes, packaging) and publish quarterly executive summaries of key consumer trends. Assist brand team in developing consumer relevant KPIs and measurement for all marketing activities 
• Cross‑Functional Collaboration: Work closely with Brand Marketing, Innovation, eCommerce, Category Insights, Sales, and Finance to make insights actionable in briefs, media plans, packaging, displays, digital assets, sell‑in stories and all other consumer relevant touchpoints 
• Vendor & Tool Management: Select and manage agencies; standardize methodologies; ensure data quality; negotiate SOWs; evaluate new techniques/platforms to improve speed and actionability of insights 
• Brand Fan Engagement: Design, build, and scale a community of brand fanatics to serve as an ongoing source of early-stage consumer insights 
• Data Storytelling: Distill complex findings into crisp narratives—clear implications, quantified size‑of‑prize, risks, and recommended actions—tailored for executive leadership 

What We're Looking For

• Experience: 7+ years in Consumer Insights/Market Research (CPG experience a must). Specific experience with both quantitative and qualitative research, managing the process end to end from consumer recruitment to delivery of final report 
• Experience driving consumer insights function, with direct responsibility managing brand trackers and concept/creative testing; building consumer communities/panels; delivering executive‑level readouts that impacted go‑to‑market decisions 
• Experience with a mix of platforms such as Numerator, Kantar/Mintel, social listening, survey tools, and data visualization (Tableau/Power BI); strong Excel and MS suite skillset 
• Experience building and managing a community of brand fanatics a plus 
• Experience managing vendor partners 
• Excellent communication skills and ability to distill complex data into clear and actionable narratives 
• Prior ownership over execution and delivery of research budgets 
• Education: Bachelor’s degree in Marketing, Business, Psychology, Economics, Statistics, or related field, preferred; advanced degree a plus 
• Familiarity with data privacy (CCPA/GDPR) and ethical research standards 

Supervisory Responsibility

This position does not have direct supervisory responsibility.

Work Environment

This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, and photocopiers, filing cabinets, and fax machines.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

The employee is occasionally required to sit; climb or balance; and stoop, kneel, crouch or crawl.  The employee must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 30 pounds.  Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus. 

Position Type/Expected Hours of Work

Full-Time Exempt

Travel

This position may require ad hoc travel, per business need.

Work Authorization/Security Clearance

Must be eligible to work in the U.S.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

What We Offer

• A collaborative environment, where everyone contributes and delivers
• A place where you can grow, develop and learn
• Competitive compensation that includes a base salary, discretionary bonus and stock options. See below for range.
• A comprehensive benefits package which includes:
  • An array of medical plans
  • Dental
  • Vision
  • Group Life Insurance
  • Short-term disability + Long-term disability
  • Flexible Spending Accounts: Medical, Dependent and Limited Use
  • Health Savings Account
  • Accident Insurance
  • Critical Illness Insurance
  • Hospital Indemnity Insurance
  • Legal Insurance
  • Travel Assistance
  • Employee Assistance Program
  • Pet Insurance
  • 401k Plan (Traditional and Roth)
  • Vacation, Personal/Sick Days, and Holidays
  • Professional development contributions
  • And of course, all the Zevia you can drink!