Community Strategist

Who We Are:

We’re a full-service creative shop born out of ATTN:’s purpose-driven mission to bring attention to the things that matter. We exist to build brands for the attention era. We accelerate growth for brands, putting them at the center of culture so they become the center of attention. We are a diverse group of entrepreneurial spirits, creative minds and makers and we’re lucky enough to work with some of the world’s most innovative brands and culturally connected brands.

What We Are Looking For:

As a Community Strategist in a highly regulated sector like healthcare, finance, or legal tech, you hold a vital role in shaping how our brand connects online. Reporting to the Strategy Director, your mission is to build a thriving community from the ground up by establishing deep trust, swiftly addressing audience issues, and ensuring absolute alignment with strict regulatory compliance. You prove that a regulated brand can still be a cultural leader; you’re as comfortable navigating data privacy and sensitive disclosures as you are centering the brand in internet culture, trends, and daily conversations. Equal parts charismatic storyteller (think "Most Friendly" on-camera energy) and protective brand guardian, you are the essential bridge that allows us to engage authentically. 

What You’ll Do

Community Leadership and Hosting

• Manage a large community (e.g., 1,000+ social media users) within a social platform.
• Set and maintain the vibes of the community, helping members form connections and collaborate.
• Serve as moderator for daily communications, responding promptly to questions and escalations, ensuring that conversations are collaborative, positive, and aligned to platform guidelines.
• Identify trending conversations and topics relevant to the community. 
• Ideate and post daily discussion threads and weekly content challenges.
• Assist in reporting on monthly community themes, topics, and events.
• Maintain high energy and facilitate participation across diverse audiences.

Regulatory Compliance and Risk Management

• Review and approve community messaging across member communications, user-generated content (UGC), and campaigns to ensure compliance with applicable regulations (e.g., HIPAA, FINRA) and company policies.
• Monitor community platforms for potential compliance breaches, misinformation, or liability risks; implement rapid mitigation, documentation, and escalation processes.
• Act as the primary liaison between the organization, the community, client teams, and internal legal/compliance partners; translate complex business objectives and legal requirements into safe, compliant engagement strategies.
• Develop clear educational materials, house rules, and community guidelines; establish a transparent environment where members understand boundaries, privacy expectations, and disclosure requirements.

Program Strategy, Insights, and Social Strategy

• Design and execute long-term community programs (e.g., user forums, advisory boards, advocacy groups) that deliver value and remain within industry guidelines.
• Track engagement metrics and community health; partner with Media Operations and Legal to measure impact, inform risk posture, and optimize strategies and workflows.
• Stay abreast of popular creators, original sounds, memes, and platform trends; proactively share relevant insights with teams and clients, especially on leading platforms’ audiences.
• Continuously develop and improve procedures that lead to more strategic plans and/or workflow improvements.
• Collaborate with Account Management and Media Operations on case studies for campaigns, trends, or overall partnerships; assist in creating content and compliance reports.

Qualifications

• 3–5+ years of experience in community management, public relations, or digital strategy, ideally within a heavily regulated sector; experience establishing and growing virtual communities.
• Experience working with creator programs.
• Deep understanding of relevant compliance standards, data privacy laws (e.g., GDPR, CCPA), and disclosure requirements; familiarity with industry-specific regulations (e.g., HIPAA, FINRA) and UGC moderation best practices.
• Strong ability to foresee potential PR and legal pitfalls; exercises sound independent judgment under pressure and during crisis or escalation scenarios.
• Exceptional verbal and written communication skills; able to distill complex, highly technical, or legal concepts into engaging, accessible community language.
• Ability to anticipate messaging needs, be proactive, and meet fast deadlines.
• Ability to understand cultural issues and explain them verbally and in writing across different styles; able to identify audience-specific trends, threats, and opportunities on social platforms.
• Passion for great storytelling as it relates to Gen Z and Millennial audiences.
• Strong interpersonal skills and the ability to effectively interact with individuals across all levels, backgrounds, lived experiences, and perspectives.
• Strong understanding of key performance drivers and ability to execute against findings.
• Bachelor’s degree in Communications, Marketing, Public Relations, Business Administration, or a related field preferred.

Compensation

This position has an estimated annual salary range of $95,000–$115,000. Actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to demonstrated skill set, years and depth of relevant experience, and some role-dependent factors. We welcome direct conversations with each candidate about compensation in all of our initial calls.

Location

Candidates can be based in Los Angeles or New York. This is a hybrid role with 3 days expected to be on-site in one of our hubs. 

Our Commitment to Inclusion & Diversity:

As an Equal Opportunity Employer, ATTN: is committed to building and fostering a workplace of diversity and employee inclusion. ATTN: does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics.