Develop and execute targeted cold email campaigns: research audiences, build/manage lists, write personalized copy, A/B test messaging, track performance metrics, follow up leads, and collaborate with sales to drive conversions while ensuring legal compliance.
This is a remote position.
We are seeking a skilled and motivated Cold Email Marketing Specialist to join our marketing team. The ideal candidate will be responsible for developing and executing targeted cold email campaigns to generate leads, drive engagement, and ultimately increase sales.
Responsibilities:
- Develop and implement cold email marketing strategies to reach and engage prospective clients and decision-makers.
- Research and identify target audience segments, industries, and verticals for cold email outreach.
- Build and manage email lists using CRM systems and email marketing automation platforms.
- Write compelling and personalized cold email copy that resonates with target prospects and encourages action.
- Create and test email subject lines, messaging, and call-to-action (CTA) buttons to optimize open rates and response rates.
- Monitor and analyze email campaign performance metrics, including open rates, click-through rates (CTR), and conversion rates, and make data-driven decisions to improve campaign effectiveness.
- Follow up with leads and prospects through multiple touchpoints to nurture relationships and move them through the sales funnel.
- Collaborate with sales and marketing teams to align cold email campaigns with overall business goals and objectives.
- Stay informed about industry trends, best practices, and regulations related to cold email marketing, and ensure compliance with relevant laws (e.g., CAN-SPAM Act).
Requirements
- Bachelor's degree in Marketing, Communications, Business, or related field.
- Proven work experience in cold email marketing, with a strong portfolio showcasing successful cold email campaigns and lead generation results.
- Proficiency in email marketing automation platforms (e.g., Mailchimp, HubSpot, Outreach) and CRM systems (e.g., Salesforce).
- Excellent written communication skills, with the ability to craft personalized and persuasive email copy.
- Strong analytical skills and experience with email marketing analytics and reporting tools.
- Results-driven mindset with a focus on achieving measurable outcomes and ROI.
- Ability to work independently and as part of a collaborative team environment.
- Strong organizational and time management skills, with the ability to prioritize tasks and meet deadlines.
If you are a proactive and results-oriented marketer with a passion for cold email outreach and lead generation, we want to hear from you! Please submit your resume and cover letter detailing your relevant experience and why you are the ideal candidate for this position.
Benefits
- Opportunity to be a part of a dynamic growth-focused tech startup.
- Great learning opportunities to develop new skills and understanding of cutting-edge software tools and processes.
- Opportunity to work closely with serial tech entrepreneurs from Silicon Valley.
- Fun-loving environment, caring teammates, and inclusive culture of the company.
Similar Jobs
Artificial Intelligence • Fintech • Insurance • Marketing Tech • Software • Analytics
Handle inbound and warm insurance sales leads, consult with customers to match coverages, convert leads to policyholders, complete paid licensing and remote training, work scheduled shifts including weekends, and maintain required work-from-home technology and space.
Top Skills:
Dsl)FiberHigh-Speed Internet (CablePc
Artificial Intelligence • Big Data • Cloud • Machine Learning • Software • Business Intelligence • Data Privacy
The role involves designing cloud infrastructure, managing production Kubernetes clusters, optimizing CI/CD pipelines, enhancing developer experience, and ensuring reliable AI workloads. Candidates should have extensive experience in infrastructure and distributed systems engineering with strong coding skills and cloud expertise.
Top Skills:
AWSAzureDatadogDockerElkGCPGoGrafanaJavaKubernetesPrometheusPythonTerraform
Digital Media • Information Technology • News + Entertainment
Manage and grow a portfolio of local clients by designing and presenting data-informed, multi-platform advertising strategies across linear, streaming, and digital channels. Prospect and maintain client relationships, drive revenue and pipeline, forecast and report, collaborate cross-functionally for campaign execution, use attribution insights to optimize performance, and deliver consultative sales solutions to meet business objectives.
Top Skills:
CRMFreewheel
What you need to know about the Los Angeles Tech Scene
Los Angeles is a global leader in entertainment, so it’s no surprise that many of the biggest players in streaming, digital media and game development call the city home. But the city boasts plenty of non-entertainment innovation as well, with tech companies spanning verticals like AI, fintech, e-commerce and biotech. With major universities like Caltech, UCLA, USC and the nearby UC Irvine, the city has a steady supply of top-flight tech and engineering talent — not counting the graduates flocking to Los Angeles from across the world to enjoy its beaches, culture and year-round temperate climate.
Key Facts About Los Angeles Tech
- Number of Tech Workers: 375,800; 5.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Snap, Netflix, SpaceX, Disney, Google
- Key Industries: Artificial intelligence, adtech, media, software, game development
- Funding Landscape: $11.6 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Strong Ventures, Fifth Wall, Upfront Ventures, Mucker Capital, Kittyhawk Ventures
- Research Centers and Universities: California Institute of Technology, UCLA, University of Southern California, UC Irvine, Pepperdine, California Institute for Immunology and Immunotherapy, Center for Quantum Science and Engineering
