Co-Founder & Partner: Creator Sports Live

Co-Founder & Partner: Creator Sports Live

Build and lead Creator Sports Live, Wavelength's creator and athlete-led live sports broadcasting business as a co-founder

About Wavelength

Wavelength is a global social media, marketing & talent company built around creators, content & communities. Founded by the team behind the Extreme Sports Channel, we bring 30+ years of sports media experience & a global network of leading creators, including Supercar Blondie, athletes & social publishing channels.

Our wider network reaches 320M+ followers & generates 950M+ monthly views across TikTok, Instagram, YouTube, Snapchat & Facebook. Our own social publishing channels reach 20M+ fans.

We help brands, rights holders and sports properties grow through creator and athlete partnerships, social publishing, talent representation, original IP, video production, live events and event commercialisation across sport, automotive, travel, fitness, entertainment and more.

wavelength.now | extremeinternational.com

Creator Sports Live is our international initiative for creator and athlete-led live sport: licensed co-streams, athlete-hosted broadcasts, interactive watch parties, multi-creator distribution networks and the sponsorship built around them, across YouTube, Twitch, TikTok, Instagram, Facebook, Kick and X. See wavelength.now/creator-sports-live.

The Opportunity

We are looking for a highly entrepreneurial, highly commercial sports media dealmaker to join us as a co-founder and drive Creator Sports Live.

Fans increasingly discover and watch sport through the creators and athletes they follow. Rights holders want new audiences and revenue; creators and athletes want to become broadcasters; brands want to reach engaged sports fans live. Creator Sports Live brings rights, talent, production, distribution and sponsorship together into one offer.

This is not a job where you inherit a finished machine. You will own the strategy, the partnerships and the results of a new division of the business, with the backing of an ,established creator and athlete network, social distribution, production capability and brand relationships already in place. You will shape which sports, rights and formats we back, and how live broadcasts turn into revenue for rights holders, talent and us.

If you have spent time inside sports rights, sports media, a streaming platform or a sports or creator agency, and you know you can build something bigger than a seat in someone else's team, this is the step up.

Location: London office, Remote/Hybrid (UK, USA, Europe)
Working model: Full time/Part time flexible
Compensation: Partner equity to be agreed with the right person

Here is what you will be doing

Rights Partnerships & Licensing

• Identify and approach leagues, federations, event owners, promoters and broadcasters whose rights can support creator and athlete-led broadcasts.

• Structure creator and athlete co-streaming licences by event, territory, platform and format, working alongside existing TV and streaming agreements.

• Negotiate licensing fees, revenue shares and production agreements with rights holders, with Wavelength's legal support.

• Develop a clear point of view on which sports, competitions and markets we should back first, with priority on the USA and UK.

• Build a pipeline of emerging leagues, women's sport, action sports and independent competitions looking for new audiences.

Creator & Athlete Broadcasters

• Cast and sign creators, professional athletes and former athletes as live broadcasters, matched to sport, audience, language and territory.

• Build coordinated broadcasting networks: several creators and athletes covering the same event, each to their own community.

• Agree talent fees, revenue shares, deliverables and content usage for each program.

• Work with our talent representation team so our own roster benefits from every programme.

Sponsorship & Commercial Growth

• Sell live broadcast sponsorship, branded programming, host reads, broadcast graphics and interactive fan experiences to brands and agencies.

• Package rights, talent, production and distribution into commercial programmes, from a single pilot event to a full season.

• Work with broadcasters and streaming platforms on creator-led formats that drive viewers, registrations and subscriptions.

• Track live viewers, peak concurrents, watch time and sponsor delivery and use the results to grow each partnership.

Production & Delivery

• Lead pilot broadcasts from first conversation to live event, with our production team and specialist streaming and technology partners.

• Make sure every broadcast respects rights permissions, platform rules, brand safety and sponsor commitments.

• Extend each event into year-round content: previews, highlights, interviews and behind-the-scenes programming.

Building the Business

• Help define the commercial model, pricing, operating model and growth plan for Creator Sports Live.

• Recruit and lead future partnership, talent and production leads as the program grows.

• Represent Wavelength at sports business events, rights markets and with senior league, broadcaster and brand contacts.

What Wavelength Brings

You will not be starting from zero. We provide:

• Access to Wavelength's network of creators, athletes and publishers and the reach of UNREEL and our own social channels for casting and promotion.

• Established brand, media, sports and agency relationships built over 30+ years, starting with the Extreme Sports Channel.

• Live events, production and campaign capability in house, plus specialist broadcast and technology partners.

• The Creator Sports Live proposition, website, pitch materials, case studies and commercial assets.

• Contract, legal and finance support, including media and rights licensing advice.

• Founder-level backing and a seat at the table on strategy.

Who We Are Looking For

We are looking for someone with real sports media or rights experience and big ambition. You should have two to five years in sports rights, sports media, a streaming platform, or a sports, creator or sponsorship agency, and the hunger to build rather than simply work.

Desired professional background

• Sports rights sales, acquisition or licensing

• Sports broadcasting, streaming platforms or live production

• Sports sponsorship and partnerships

• Creator agency, athlete representation or influencer marketing

• Live streaming, gaming or esports

We are particularly interested in individuals who can demonstrate:

• An entrepreneurial mindset and a genuine wish to build a business, not just hold a job

• Real passion for live sport, creators, streaming and how fans watch today

• An understanding of how sports rights work: territories, platforms, exclusivity and sublicensing

• Experience negotiating or supporting rights deals, sponsorships or talent contracts

• A strong eye for which creators and athletes can carry a live broadcast

• Excellent communication skills and the ability to earn the trust of leagues, broadcasters, talent and senior brand contacts

• Self-direction, resilience and the energy to open doors without waiting to be asked

• A network across sports properties, broadcasters, platforms or brands even if it is still growing

Applying

We are looking for entrepreneurs and builders, not employees. Apply through the portal or send your CV and cover letter to us ([email protected]) with the following:

• A summary of your experience in sports rights, sports media, streaming or a sports or creator agency, including a link to your LinkedIn profile

• An overview of the leagues, rights holders, broadcasters, platforms, brands or talent you have worked with or have strong relationships with

• Examples of rights, sponsorship or partnership deals you have personally developed and closed

• Three sports properties you would bring to Creator Sports Live tomorrow, and the creators or athletes you would put on the broadcast

• Why you want to be a co-founder and what you would build in the first 12 months

Why Wavelength?

Live sport is one of the most valuable forms of media, but much of its audience now lives with creators and athletes rather than on traditional channels. Most rights are still sold the old way, and new audiences remain underserved and undermonetised. Wavelength sits at the intersection of sport, creators, audiences, brands and media. For the right person, this is the chance to build and lead a new live sports business from the ground floor, with a real stake in what it becomes.