Client Strategy Manager, Activation

Client Strategy Manager, Activation

About InMarket

Since 2010, InMarket has been the leader in 360-degree consumer intelligence and real-time activation for thousands of today's top brands. Through InMarket's data-driven marketing platform, brands can build targeted audiences, activate media in real time, and measure success in driving return on ad spend. InMarket's proprietary Moments offering outperforms traditional mobile advertising by 6x.* Our LCI attribution platform, which won the MarTech Breakthrough Award for Best Advertising Measurement Platform, was validated by Forrester to drive an average of $40 ROAS for our clients.

*Source: Wordstream US Google Display Benchmarks for Mobile Media

About the Role

InMarket is seeking a strategic, commercially-minded Client Strategy Manager to join our Activation Client Strategy team. 

You will partner with Sales Directors, Account Management, Ad Operations, and Data Analysts across the full client lifecycle to shape RFP responses and strategic proposals pre-sale, then use in-flight and post-campaign performance to inform smarter planning, deepen relationships, and grow the account. 

We are also looking for someone fluent in AI who can build reusable skills, agents, and workflows that drive efficiencies and amplify outputs.

Core Areas of Responsibility

Media Planning & Strategic Recommendations

• Own the development of InMarket media plans and strategic recommendations that connect a client's business objectives to specific audiences, Moments, channels, budgets, and flighting

• Build client-facing planning collateral: proposals, one-pagers, category POVs, and strategy decks that are accurate but creative, succinct but thorough.

• Keep abreast of emerging consumer behaviors, media channels, technologies, and competitors impacting our clients' categories, and feed that back into how we plan

Pre-Sales Partnership & Commercial Growth

• Lead the strategic response to RFPs and briefs, partnering with Sales to shape a differentiated, winnable point of view

• Co-present at client meetings and on calls, representing the strategic rationale behind the plan with confidence and clarity

• Use in-flight and prior campaign performance to inform the next plan, turning results into the reason for the client's next investment

• Act as an internal resource for Sales, Marketing, and Product on how best to position InMarket's activation capabilities against a given client challenge

Storytelling & Client Insight

• Translate complex data into a simple, compelling narrative to state the non-obvious learning and answer the 'So What?' and 'Now What?'

• Partner with Account Management, Ad Operations, and Data Insights Analysts to interpret campaign performance and convert it into forward-looking planning guidance

• Present recommendations and results to internal and external audiences, ensuring the message lands clearly with both marketers and their agencies

• Contribute to Quarterly Business Reviews, identifying macro trends and growth opportunities spanning multiple campaigns on key accounts

AI Fluency & Ways of Working

• Use AI tools as a core part of the daily workflow for category research, data synthesis, competitive scanning, plan drafting, and building client-facing materials

• Go beyond basic prompting to build reusable AI skills, templates, and agentic workflows that encode our planning best practices and scale across the team

• Bring a kaizen mindset of small, continuous improvements to process, templates, and output quality that is driven proactively 

Impact & Success Indicators

In your first 90 days

• Fluent in InMarket's activation products, audience taxonomy, Moments capabilities, and how they map to common client objectives

• Independently leading the strategic response on RFPs and briefs for assigned accounts

• Trusted by your Sales partners to co-present the plan and defend the rationale on client calls

• Built or improved at least one AI-assisted workflow that measurably speeds up a recurring part of the planning process

• Delivered a strategic recommendation that surfaced an opportunity the client had not asked about

In your first year

• Recognized as a go-to strategic partner for your accounts 

• A demonstrable track record of contributing to won business and organic account growth through upsell and expansion recommendations

• Your planning narratives and frameworks are reused across the wider team as the standard

• Shipped reusable AI skills or workflows that are adopted beyond your own accounts and have shortened proposal turnaround times

• Consistently spotting category and behavioral trends early, and translating them into commercial opportunities for InMarket and our clients

We're Looking for Someone With

• 3-5+ years in media planning, brand or agency strategy, insights, client success, and/or account management. Media planning experience strongly preferred

• Comfort with quantitative analysis and a data-driven approach to decision-making

• Strategic thinking that goes beyond the obvious: you reframe the brief, question the assumption, and find the angle others miss

• Advanced AI fluency. You can build skills, prompts, and workflows that change how work gets done

• Strong interpersonal skills and the ability to collaborate effectively across all functions and levels

• Strong verbal and written communication skills, including client-facing presentation experience

• Strong proficiency with MS Office, especially Excel and PowerPoint

• Familiarity with Looker or other data visualization tools

Compensation & Benefits

For candidates in California, Colorado, New York City, Illinois, Minnesota, New Jersey, Vermont, Washington, and Massachusetts, the Targeted Base Salary Range for this role is $90,000 to $100,000.

Actual salaries will vary depending on factors including, but not limited to, work experience, specialized skills and training, performance in the role, business needs, and job requirements. Base salary is subject to change and may be modified in the future. Base salary is just one component of InMarket's total rewards package, which may also include bonuses, equity, and benefits. Ask your recruiter for more information!

Additional perks and benefits:

• Competitive salary and stock options

• Flexible vacation / Unlimited PTO (within reason)

• Medical, dental, and Flexible Spending Account (FSA)

• Company Matched 401(k)

• Paid Paternity & Maternity Leave

• Agile Development Program for continued learning and professional development

Equal Opportunity Employer

At InMarket, diversity is not just a value; it's the very essence of who we are. It's about recognizing and celebrating the unique perspectives each of us brings, from our colleagues to the communities we serve. We are committed to embracing the full spectrum of backgrounds, beliefs, abilities, and life experiences, knowing that this diversity strengthens us. At InMarket, our commitment to Diversity, Equity, and Inclusion means valuing each individual's unique contributions. Together, we thrive.

InMarket is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, disability, or veteran status.

Privacy Notice for California Job Applicants: https://inmarket.com/ca-notice-for-job-applicants/

All applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.

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