Phoenix is the Autonomous Commerce Platform for DTC Founders. We unify storefronts, checkout, payments, and operations into one platform where AI agents handle the operational grind and merchants focus on growth.
We set out to build the "Shopify of Direct Response" and along the way recognized something bigger. Direct response is roughly a third of all ecommerce transactions, a trillion-dollar market chronically overlooked by Silicon Valley. The merchants who run it are obsessive about tooling.
They live and die by velocity, conversion, and margin. They have no brand moats. They only compete on operations, which is exactly what makes them ripe for agentic disruption and the earliest, fastest adopters of AI agents in commerce.
That insight reframed Phoenix from "the Shopify of DR" to the AI Agent Platform for DTC Founders.
This is a category-defining bet, and we are running at it from a position of strength.
Where We Are Today
8-figure ARR growing 100%+ YoY
Strong unit economics and efficient growth
Rapid merchant adoption and expanding market presence
Backed by experienced operators and investors with a history of building and scaling successful businesses
Why Now
Product-market fit is established. Demand continues to grow, merchant adoption is accelerating, and Phoenix is outperforming expectations.
There is an opportunity to define a category. While many companies are building AI tools for commerce, few are focused on helping sophisticated DTC operators automate revenue-generating decisions at scale.
Our customers are AI-ready. They adopt technology quickly when it drives measurable business outcomes, creating an ideal environment for agentic products.
This is a rare opportunity for a technical leader to step into a company with proven revenue, product-market fit, an established team, and a large market opportunity.
Three things make this an inflection point:
The Role
- Revenue growth across existing and new markets
- GTM strategy and commercial execution
- Marketing, Sales, Partnerships, and Revenue Operations
- Expansion into adjacent merchant segments
- Commercial forecasting, operating cadence, and organizational design
We are hiring a Chief Revenue Officer to build and scale the commercial engine behind Phoenix's AI-native commerce platform.
This role is responsible for defining and executing the company's go-to-market strategy across Marketing, Sales, Partnerships, and Revenue Operations—turning strong product-market fit into a repeatable, scalable revenue engine that accelerates Phoenix's next phase of growth.
You will own:
This is not a traditional sales leadership role. This is company-building.
You will partner directly with the Founder & CEO, President, and executive team to shape how Phoenix wins in one of the fastest-growing segments of ecommerce. You'll influence product strategy, pricing, partnerships, and organizational design while building the commercial infrastructure required to scale from a high-growth Series A company into the category leader for AI-native commerce.
This role sits at the intersection of product, payments, AI, and go-to-market—defining how Phoenix acquires merchants, expands into new markets, and builds a commercial organization capable of scaling a generational company.
What You'll Own
- Build the Revenue Engine
Design and scale a world-class go-to-market organization spanning Marketing, Sales, Partnerships, and Revenue Operations. Establish the people, processes, and operating cadence required to deliver predictable, repeatable revenue growth while maintaining a high-performance culture.
Define GTM StrategyOwn Phoenix's commercial strategy across existing and emerging markets. Develop segmentation, positioning, pricing, packaging, and go-to-market motions that accelerate merchant acquisition, expansion, and long-term customer value.
Lead Commercial ExecutionOwn company revenue performance, including pipeline health, forecasting, conversion, customer retention, and expansion. Build a data-driven operating system that enables accurate forecasting, rapid decision-making, and continuous optimization.
Expand Into New MarketsIdentify and validate adjacent merchant segments, develop expansion strategies, and launch new commercial motions. Partner closely with Product to ensure roadmap investments align with customer demand and market opportunity.
Build Strategic PartnershipsDevelop and execute Phoenix's partnership strategy across technology partners, payment providers, agencies, and channel relationships. Build scalable partnership programs that accelerate customer acquisition and strengthen the company's competitive position.
Drive Cross-Functional GrowthPartner closely with Product, Engineering, AI, Payments, Finance, and Customer Success to align commercial strategy with product development and operational execution. Translate merchant feedback and market insights into company priorities that improve revenue, retention, and long-term growth.
What We're Looking For
- Required
- 12+ years of progressive commercial leadership experience across high-growth B2B SaaS, ecommerce, fintech, or payments companies.
- Experience owning a company-wide revenue number as a CRO, VP of Revenue, General Manager, or equivalent executive leader.
- Demonstrated success building and scaling GTM organizations across Sales, Marketing, Partnerships, and Revenue Operations.
- Experience designing GTM strategy, pricing, segmentation, forecasting, and commercial operating cadence.
- Proven track record scaling early-stage or growth-stage startups through periods of rapid revenue growth.
- Strong understanding of ecommerce, payments, merchant operations, subscriptions, checkout optimization, or adjacent commerce infrastructure.
- Experience partnering cross-functionally with Product and Engineering to influence roadmap and bring new products or markets to life.
- Strong executive communication skills with experience working alongside founders, executive teams, and boards.
- High ownership mindset with the ability to operate effectively in ambiguous, fast-moving environments. Preferred
- Founder or early executive at a high-growth startup.
- Experience scaling revenue from Series A/B through later-stage growth.
- Experience expanding into new customer segments or launching new product lines.
- Deep relationships across the ecommerce, payments, or commerce technology ecosystem.
- Experience building AI-enabled or AI-native GTM organizations.
- Background in high-growth ecommerce, merchant infrastructure, payment processing, checkout, subscriptions, or creator economy platforms.
- Passion for building organizations, developing leaders, and creating repeatable systems that scale.
Leadership Traits We Value
High ownership
Decisiveness
Strong recruiting and talent development capabilities
Accountability
Product judgment
Calm under pressure
Builder mentality
Culture
All In to Win — Operate with urgency, intensity, and a relentless bar for excellence.
A Players Only — Only hire, develop, and keep A players. Protect talent density.
Merchant First — Merchants are why we exist. Every decision measured by merchant impact.
Entrepreneurial Spirit — Move like a Day One company. Fast, scrappy, hungry. Everyone owns.
Execution Over Ego — Best ideas win regardless of source. Status and titles do not matter.
These are the values that guide how we operate:
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