Sell Reli.'s physical products to B2B buyers and lead commercial go-to-market for Rel.ai software. Build pipelines, document sales processes, manage and hire a growing team, set up CRM and KPIs, and provide product feedback to inform roadmap and growth.
Reli. is a high-growth eCommerce company doing high 8-figures in annual revenue, primarily through Amazon (www.amazon.com/reli) and our Shopify store. We service 10,000+ orders daily for over 1,000,000+ unique customers, including Marvel, Domino’s, and Lululemon and we’re proud of the strong, upbeat culture and dynamic startup feel we’ve built along the way.
Overview
This is a dual-track B2B sales role and we mean that genuinely, not as a hedge. You'll own two distinct revenue opportunities that run in parallel, each with its own buyer profile, sales motion, and ceiling.
- Track 1 - Physical Products
Reli.'s catalog - trash bags and can liners, polymailers, foodservice disposables, gloves and PPE, paper bags, food storage, and more is already a proven business at scale. The B2B opportunity here is large and under-penetrated outside Amazon.
Your buyers: office managers, warehouse and procurement leads, facility managers, restaurant operators, hospitality buyers. Relationship-driven, volume-focused, repeatable
Your buyers: office managers, warehouse and procurement leads, facility managers, restaurant operators, hospitality buyers. Relationship-driven, volume-focused, repeatable
- Track 2 - Rel.ai Agentic Software
Rel.ai is an agentic intelligence layer for eCommerce sellers - an AI copilot that thinks, analyzes, and acts across advertising, product, and supply chain decisions. Launching in 2026, this is a greenfield commercial motion with no existing playbook.
Your buyers: CTOs, VPs of eCommerce, Founders of scaling DTC brands. Consultative, technically engaged, high-stakes
Your buyers: CTOs, VPs of eCommerce, Founders of scaling DTC brands. Consultative, technically engaged, high-stakes
Both tracks matter. Neither is a ramp-up or a fallback. We're being direct about this upfront: we're looking for someone who finds both motions genuinely interesting not someone who tolerates one to get to the other.
What Makes This Role Exciting
- You're the first dedicated hire across both tracks - no legacy process to inherit and real influence over how both get built
- Reporting directly to the Founder/CEO with genuine visibility into company direction
- Selling a software product that doesn't exist anywhere else, to buyers who are actively looking for this kind of solution
- Physical product pipeline that's already proven at scale - you're not convincing buyers there's demand, you're converting it
- Defined path to Director and VP-level scope as the function scales; internal promotion is core to how Reli. operates
- AI-native from day one - the sales stack, outreach, prospecting, and analytics are built around what's actually possible in 2026, not retrofitted from a legacy process.
Key Responsibilities
- Source and close B2B deals across Reli.'s physical catalog through outbound outreach, conferences, and network development
- Manage mid-market buyer relationships with office managers, procurement leads, warehouse buyers, and facility managers
- Build enterprise and big-box retail pipeline for Year 2 revenue (12-18 month cycles)
- Close inbound B2B opportunities from marketing and partner referrals
- Own the full commercial motion for Rel.ai from launch day one: outbound, demos, pricing, negotiation, close, and expansion
- Build the initial ICP, prospecting playbook, and demo narrative from scratch
- Sell to CTOs, VPs of eCommerce, and Founders at scaling eCommerce brands
- Feed weekly product signal back to the Rel.ai team based on what you're hearing in the field
- CRM setup: source attribution, pipeline review structure, stage-gate criteria for both tracks
- Sales process documentation for physical products and Rel.ai - separately designed, since the motions are different
- KPI dashboard and AI-native tooling stack (research, prospecting, pipeline analytics)
- Manage one direct report from day one; design their evolved role and comp in your first 60 days
- Design their evolved role and comp structure in your first 60 days
- Hire and onboard Year 2+ team members; team scale target is 3-5 by end of Year 2
Physical Product Sales
Rel.ai Software Sales
Function Building
Team Leadership
Qualifications
- Bachelor's degree in business, marketing, communications, or related field
- 6-10 years of B2B sales experience with a consistent track record of meeting or exceeding quota
- Proven comfort running two distinct sales motions simultaneously - physical goods and software, or a similar split
- Real player-coach experience: personal quota + coaching and mentoring scope
- Comfortable building pipeline from scratch; cold outreach, conferences, network-building
- Systems thinker: you write SOPs naturally and treat CRM hygiene as part of the craft
- Thrives in ambiguity; does best work when the playbook is still being written
- Genuine, current knowledge of AI-native sales tools - not just familiarity, but actual use
- SaaS or early-stage software sales experience
- Physical goods, distribution, foodservice, hospitality, janitorial, or packaging B2B experience
- Retail channel or big-box buyer experience
- Early-stage or high-growth company background (50-200 employees)
- Hands-on experience deploying AI sales tooling for research, prospecting, or pipeline analytics
Requirements:
Nice to Have:
Who This Role is a Fit For
You've sold across different buyer types and found it more interesting than grinding one motion. You can code-switch between a warehouse procurement conversation on Tuesday and a CTO demo on Thursday without it feeling like whiplash. You like building things from scratch and get motivated by the question of what the process should be not just executing an existing one. You've kept up with how AI is changing sales and have a real point of view on it and you're ready to build a function that operates that way from day one.
Why Reli.
- High-visibility role with regular exposure to leadership
- Defined Growth Plan with structured opportunities for promotion and raises
- Hybrid schedule (Cerritos HQ; in-office Tue/Thu; remote Mon/Wed/Fri)
- 15 days PTO to start, +1 per year of tenure
- 11 paid holidays (in addition to PTO)
- Medical, dental, vision (Blue Shield PPO or HMO)
- 401(k) with employer match
- Monthly wellness stipend up to $260
- Life insurance
- Regular team events and happy hours
A collaborative, innovative work environment that values growth and continuous learning. Opportunities to shape the development landscape and make a real impact. Comprehensive benefits and competitive compensation aligned with industry standards.
Hybrid Remote - Reli. is headquartered in Cerritos, CA. Our work-from-home days are Mondays, Wednesdays, and Fridays. In-office days are Tuesdays and Thursdays
Growth Plan
Reli.’s cornerstone core value is Supporting Happiness. Included within that core value is cultivating the professional growth of Reli. team members.
Each Reli. team member is provided with a Growth Plan that lays out opportunities for promotions and compensation raises in recognition of strong performance and contributions. For team members who show impactful performance and contribution, there will be opportunities for multiple compensation raises a year.
Reli.’s cornerstone core value is Supporting Happiness. Included within that core value is cultivating the professional growth of Reli. team members.
Each Reli. team member is provided with a Growth Plan that lays out opportunities for promotions and compensation raises in recognition of strong performance and contributions. For team members who show impactful performance and contribution, there will be opportunities for multiple compensation raises a year.
Equal Opportunity Employer
Reli. is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Reli. is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
About Reli.
Reli. is a minority-owned and family-owned company headquartered in Cerritos, CA, with three strategically located distribution centers nationwide. We are a growing company built around strong values and making an impact, providing a variety of products to make daily lives easier for our business and consumer customers.
Reli. is a minority-owned and family-owned company headquartered in Cerritos, CA, with three strategically located distribution centers nationwide. We are a growing company built around strong values and making an impact, providing a variety of products to make daily lives easier for our business and consumer customers.
Reli. (shopreli.com) Cerritos, California, USA Office
17777 Center Court Dr N, Cerritos, CA , United States, 90703
Similar Jobs
Software
Manage and grow channel and partner relationships for a B2B SaaS HR/payroll platform: prospect, negotiate, close partnerships, enable partner sales, align GTM, track partnership metrics, and coordinate cross-functional teams to drive revenue.
Information Technology
Lead and develop an inside channel sales team to drive revenue through channel partners and distributors. Define and execute channel strategy, manage pipeline and forecasts, support complex partner negotiations, monitor KPIs, and deliver performance reporting. Hire, train, and coach ICAMs while improving processes and partner programs to maximize retention, upsell, and growth.
Top Skills:
HubspotSalesforce
Consumer Web
Manage regional channel partnerships for Google-branded hardware (Pixel, Nest, Google Services). Drive sell-out through regional business planning, incentives, launches, programs, and events. Build and influence carrier and retailer relationships, analyze performance metrics, coordinate cross-functional teams and vendors, and travel extensively across the Western US.
What you need to know about the Los Angeles Tech Scene
Los Angeles is a global leader in entertainment, so it’s no surprise that many of the biggest players in streaming, digital media and game development call the city home. But the city boasts plenty of non-entertainment innovation as well, with tech companies spanning verticals like AI, fintech, e-commerce and biotech. With major universities like Caltech, UCLA, USC and the nearby UC Irvine, the city has a steady supply of top-flight tech and engineering talent — not counting the graduates flocking to Los Angeles from across the world to enjoy its beaches, culture and year-round temperate climate.
Key Facts About Los Angeles Tech
- Number of Tech Workers: 375,800; 5.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Snap, Netflix, SpaceX, Disney, Google
- Key Industries: Artificial intelligence, adtech, media, software, game development
- Funding Landscape: $11.6 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Strong Ventures, Fifth Wall, Upfront Ventures, Mucker Capital, Kittyhawk Ventures
- Research Centers and Universities: California Institute of Technology, UCLA, University of Southern California, UC Irvine, Pepperdine, California Institute for Immunology and Immunotherapy, Center for Quantum Science and Engineering
