Channel Marketing Manager

NETGEAR is seeking a Channel Marketing Manager to join our North America Marketing team, supporting retail and eCommerce partners across the U.S. and Canada. This exciting and impactful role will help drive in-store and online marketing strategies to grow NETGEAR’s presence at leading nationwide and regional partners.

This role requires a results-oriented marketer with a blend of strategic thinking, project management expertise, and hands-on execution. The ideal candidate will thrive in a fast-paced environment and be passionate about delivering innovative, budget-conscious channel programs that enhance brand visibility, drive conversion, and support overall business growth.

This is a hybrid role, expected to be onsite 3 days a week in our San Jose HQ.

Key Responsibilities

• Understand company business objectives and growth plans, owning proactive initiatives to drive NETGEAR business in North America.

• Develop and implement go-to-market strategies for North American retail channel marketing in collaboration with Product Marketing, Sales, and global channel teams.

• Execute marketing campaigns across both eCommerce and brick-and-mortar environments with an emphasis on awareness, conversion, and measurable ROI.

• Support NETGEAR’s DTC (direct-to-consumer) channel and outreach initiatives through business-aligned strategies & assets.

• Leverage U.S.-led strategies to create globally adaptable, functional marketing assets and insights.

• Manage and deliver on-time brand assets and campaign materials to support retailer promotions and seasonal campaigns.

• Own and optimize channel marketing budget allocations to ensure effective and efficient program delivery.

• Coordinate in-store merchandising activities, including endcap design, inline displays, corrugate builds, and training initiatives.

• Support retailer training, events, and education through effective sales-enablement materials that best reflect marketing goals and messaging.

• Participate in ongoing dialogue with the channel partners, including weekly calls, quarterly business reviews, and/or partners conference events.

• Track and analyze marketing performance data to refine tactics and ensure alignment with strategic objectives.

Required Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.

• 5+ years of experience in channel marketing, retail marketing, or integrated marketing roles.

• Demonstrated experience working with major channel partners U.S./Canadian (e.g., Amazon, Best Buy, Walmart, Target, Costco).

• Strong project management skills; highly organized and detail-oriented.

• Experience with both in-store and online campaign execution.

• Ability to derive actionable insights from performance data and adjust strategies accordingly.

• Collaborative, intuitive, and proactive; thrives in cross-functional environments.

Preferred Qualifications

• Experience working with or managing external marketing or creative agencies.

• Prior experience in consumer electronics or networking categories.

• Proficient in marketing and creative tools - familiarity with Figma and Photoshop preferred.

Physical/ Travel Requirements

• Based in the San Francisco Bay Area.

• Willingness to travel up to 10% as needed.

Company Statement/Values:  

At NETGEAR, we are on a mission to unleash the full potential of connectivity with intelligent solutions that delight and protect. We turn ideas into innovative networking products that connect people, power businesses, and advance the way we live.  

We're a performance-driven, talented and connected team that's committed to delivering world-class products for our customers. As a company, we value our employees as the most essential building blocks of our success. And as teammates, we commit to taking our work to the Next Gear by living our values: we Dare to Transform the future, Connect and Delight our customers, Communicate Courageously with each other and collaborate to Win It Together. You’ll find our values woven through our processes, present in our decisions, and celebrated throughout our culture. 

We strive to attract top talent and create a great workplace where people feel engaged, inspired, challenged, proud and respected. If you are creative, forward-thinking, passionate about technology and are looking for a rewarding career to make an impact, then you've got what it takes to succeed at NETGEAR. Join our network and help us shape the future of connectivity. 

NETGEAR hires based on merit. All qualified applicants will receive equal consideration for employment. All your information will be kept confidential according to EEO guidelines.