CDP Solutions Specialist

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
 

How we LEAD:

Drive cutting-edge customer data solutions that shape how the world’s leading music company understands and engages its audience. As the CDP Solutions Specialist, work with top-tier marketing, data, and tech teams to unify customer data, build smart segments, and power personalized journeys. This role blends advanced CDP expertise, data delivery, AI-driven insight and strong data analysis skills in a fast-paced, creative environment. You will be instrumental in turning raw data into strategic assets that revolutionize customer interaction and personalize the fan experience globally.

How you'll CREATE:

• Build and optimize audience segments, automation workflows, and campaign triggers for omni-channel engagement.

• Collaborate with business stakeholders and engineering to deliver complex data integrations and ensure solutions unlock real value.

• Apply AI/ML models and advanced analytics for predictive segmentation, personalization, and next-best-action strategies.

• Support data governance, privacy, data quality, and performance best practices across all customer data flows.

• Help with analysis and design of customer-centric data solutions using CDP platforms (Treasure Data)

• Help with the refinement of complex data solutions; monitor performance and platform usage; and continuously find opportunities to refine data pipelines and segment performance.

• Stay at the forefront of CDP trends, marketing technology, and emerging data strategies.

• Develop use cases, training materials, and templates to help users and stakeholders unlock value and efficiencies through the CDP.

Bring your VIBE:

• 8+ years of experience in data solutions, data platforms, or MarTech, with at least 3+ years working hands-on with Customer Data Platforms.

• Familiarity with key CDP platforms (e.g., Segment, Treasure Data, Salesforce CDP, Adobe Real-Time CDP, BlueConic) and cross-channel campaign execution tools.

• 3+ years of professional experience in end-to-end data analysis, leveraging expert-level SQL for complex data analysis.

• Strong background in data-driven marketing technologies, including CDPs, CRMs, campaign orchestration platforms, and analytics solutions

• Proven expertise in designing and delivering audience segmentation, campaign automation, and personalized experiences using CDP data.

• Experience with AI/ML applications in segmentation, churn prediction, recommendation systems, or personalization.

• Strong communicator with a passion for innovation and teamwork in a creative setting.

• Bachelor's in Computer Science, Data Science, Marketing Tech, or equivalent experience.

Perks Playlist:

Join an entrepreneurial, global organization where authenticity, boldness, creativity, connection, drive, and insight aren’t just values—they’re how we work every day. Here are some of the ways we support you along the way (and just a few of the benefits we offer):

• Comprehensive medical, dental, and vision coverage

• Including 100% coverage for out-patient in-network mental health services

• Fertility coverage for eligible medical plan participants

• Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)

• Student Loan Repayment Assistance and Tuition Reimbursement

• 401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution

A variety of ways to prioritize much-needed time away from work including:

• Flexible Paid Time Off (PTO) for exempt employees

• 3-weeks PTO for non-exempt employees

• 2-weeks paid Winter Break

• 10 Company Holidays (including Juneteenth and Wellbeing Day)

• Summer Fridays (between Memorial Day and Labor Day)

• Generous paid parental leave for every type of parent

Check out our full overview of benefits on the Perks Playlist page of the career site.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.
Universal Music Group is an Equal Opportunity Employer

We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.

For more information, please click on the following links.

E-Verify Participation Poster: English / Spanish

E-Verify Right to Work Poster: English | Spanish

Salary Range:

The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.  All candidates are encouraged to apply.