Campaign Manager, Demand Generation

The Role:

We are seeking a dynamic, detail-oriented Campaign Manager to lead and execute demand generation campaigns that drive awareness, engagement, and lead for our Engineering Software Group. This role requires an analytical mindset and a passion for data-driven marketing to optimize the entire buyer’s journey. They will leverage AI-powered tools to enhance campaign execution, personalization, and efficiency across the go-to-market motion. The Campaign Manager will work closely with the Director of Demand Generation to develop multi-channel campaigns that maximize conversions and contribute directly to revenue growth.

Key Responsibilities:

Campaign Planning & Execution:

• Develop, launch, and manage integrated demand generation campaigns across email, digital ads, social media, webinars, content syndication, and events to generate quality leads.
• Collaborate with product marketing to ensure campaigns align with branding, messaging, and customer needs.
• Leverage AI-enabled tools to support campaign development, audience targeting, personalization, and content activation across channels.

Lead Management & Nurturing:

• Partner with Sales to refine lead handoff processes, optimize lead scoring, and nurture programs, ensuring smooth transitions from marketing to sales-qualified leads.
• Build automated nurture streams, utilizing segmentation to create personalized customer journeys.
• Utilize automation and AI-assisted tools to enhance segmentation and personalization within marketing programs.

Performance Analysis:

• Track and analyze campaign performance metrics, providing actionable insights and optimizing campaigns to maximize ROI.
• Conduct A/B testing on creative elements, messaging, and landing pages to improve campaign effectiveness.

Cross-Functional Collaboration:

• Work closely with product marketing to develop and promote high-quality, relevant content that drives engagement.
• Align campaign strategy with sales and business development initiatives to ensure consistent messaging and successful pipeline growth.

Qualifications:

Experience:

• 5+ years in demand generation, digital marketing, or campaign management. Specific experience marketing in the engineering industry is a plus.
• Proven track record of executing multi-channel campaigns that generate leads and contribute to revenue growth.

Attributes:

• Results-driven with a growth mindset and a strong focus on continuous learning and improvement.
• Curiosity and willingness to experiment with new tools and approaches to improve campaign performance.
• Highly organized with exceptional attention to detail and the ability to manage multiple projects.

Analytical Skills:

• Strong analytical skills, with the ability to interpret data, measure success, and make recommendations for optimization.

Communication Skills:

• Excellent written and verbal communication skills with a focus on storytelling and translating complex topics into clear, compelling messages.
• Ability to tailor campaign experiences for diverse enterprise personas, including technical users, economic buyers, and executive stakeholders.

Technical Skills:

• General understanding of marketing automation and CRM tools, such as Marketo, HubSpot, Pardot, and Salesforce.
• Experience with Google Analytics, digital advertising platforms, and social media management tools.
• Familiarity with leveraging AI-powered marketing and sales tools to improve efficiency and effectiveness across the GTM motion (e.g. Clay, Qualified, ChatGPT). Technical or engineering experience is not required.