The Business Development Manager – Concert Venues, Americas

L‑Acoustics is the world leader in premium professional sound systems for live events. From world-class artists on tour, to major music festivals in every genre, to opening and closing ceremonies of planetary sporting events, we are the trusted choice of event professionals who require extreme reliability and fidelity show after show.  

Designed and manufactured in Europe, and available in 80 countries globally, L-Acoustics employs over 1300 people worldwide, with 20% of team resources devoted to R&D and application. Our products are built to the highest professional and sustainable standards, which we, continue to define and elevate.

The Business Development Manager – Concert Venues, Americas position will lead the strategy, planning and execution for business development of this vertical in the Americas region. This person will be responsible for generating new business through identifying and building new customer relationships, defining market segmentation and targets, as well as implementing the appropriate sales coverage model to support growth strategies within the concert venue sector. This role will be responsible for growing sales and profitability by focusing on key objectives.

Responsibilities:  

Strategy & Market/Field Development

• Define and execute vertical strategy, segmentation, value proposition, routes to market, and coverage. Prioritize key customers, competitive positioning, portfolio focus, and strategic partnerships.

• Develop new businesses through collaboration with the regional sales managers and partnership with key certified providers and end user clients.  

Impact: Clear direction and stronger differentiation.

2) Forecasting/Planning & Performance Management

• Own targets, OKRs, and forecast governance on vertical market. Integrate key accounts, agreements, and critical opportunities into planning.

Impact: Better accuracy and pipeline quality.

3) Capability & Culture

• Enable BD and sales channels through playbooks, tools, training, and coaching. Support key customer engagements.

Impact: Higher effectiveness and win rates.

4) Pipeline/Execution & Ecosystem

• Sponsor major pursuits, alliances, and key account growth. Drive agreements, early engagement, and opportunity creation.

Impact: Larger deals and stronger ecosystem leverage.

5) Data, Standards & Process

• Own methodology, metrics, and insight packs. Standardize processes and competitive intelligence.

Impact: Consistent execution and better decisions.

6) Cross Functional

• Co-lead Go-to-market and launches; align with Product Marketing, Applications, Sales, and Communications.

• Evaluate and monitor competitive activities and develop reliable market data. Recommend strategy defenses, offenses, and tactics for the company to stay ahead of competition and gain new market share. Represent market needs internally.

Impact: Faster Go-to-market and better product market fit.

KPIs: Revenue, win rate, forecast accuracy, methodology adoption, account growth, # of Framework/Master Agreements signed

Skills & Experience:  

• Bachelor’s Degree in sales/marketing/business preferred  

• Minimum of 10 years’ experience in a business development role

  • Nice to have A/V equipment or High Technology Systems sales experience with proven successful track record  

• Mandatory relationships and network with key market stakeholders within the concert venue ecosystem within the region of North America.

  • Preferred network within the South American region

• Experience with premium loudspeaker sales preferred  

• Experience with CRM and key opportunities management processes  

• Candidate must be energetic, self-motivated and possess a desire to win  

• Exceptional written and verbal communication skills  

• Outstanding organization and follow-up skills   

Location and Travel: 

• Regular travel in the region as required per market development needs

• Position based within the United States (if possible, in one of our main offices in Los Angeles or Nashville)

What we offer

At L-Acoustics, newcomers are welcomed into a dynamic and inclusive environment that blends technological excellence with human-centered values. New team members benefit from the following: 

• Hybrid work policy with remote flexibility 

• Comprehensive health benefits to support you and your family. 

• Opportunities for internal mobility and career advancement 

• A collaborative, international work environment driven by innovation. 

• Employee events and initiatives that foster community and creativity. 

• Access to the company’s CSE (Comité Social et Économique), offering cultural, leisure, and social benefits. 

• A strong focus/emphasis on work-life balance 

• L-Acoustics supports personal/professional development, diversity, and community engagement—ensuring that every newcomer feels empowered to grow, contribute, and thrive from day one. 

We recognize that talent is multifaceted. Our commitment to valuing each individual, giving equal opportunities to all and building a team enriched by a variety of backgrounds and experiences. What matters most to us is your passion, your expertise, and your drive to grow. We believe in creating an environment where people can do their best work and thrive together. Even if this role isn’t an exact match, we encourage you to apply. Your unique perspective could be just what our team needs.