Business Development Associate Director

Tinuiti is the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, with almost $4 billion in digital media under management and over 1,200 employees. With industry-leading expertise in search, social, Amazon and marketplaces, addressable TV, mobile apps, Influencer, Lifecycle, and more, Tinuiti understands that success requires both strategy and channel expertise. Our goal when we come to work every day is simple - to grow happiness. For our clients, their customers, our people and our partners. Growing happiness guides everything we do and our core values - Unleash Greatness, Never Stop Learning, Ignite Your Passion, Thankful Living, and Inspire Innovation & Change - inspire us to maintain a culture where our people take pride in their work and have fun doing it.

We support 100% remote work for this role!

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.

Associate Director, Business Development

• Win revenue for the organization. Demonstrate expertise across paid media strategy and management, with a particular focus on small-medium businesses (SMBs) and venture-backed startups.. 

• Lead owned opportunities through discovery, proposal, negotiation, contract review, and onboarding. Support paid media audits and proposals. 

• Understand the client/prospect’s underlying business challenges and needs early in Discovery and prioritize those needs in your solution design. Thread intelligent questions throughout the discussion, ensuring a cohesive and well-told story. Connect with the audience through the presentation, leveraging key business challenges and tying those points into the close when asking for the sale. 

• Generate at least 20% of your pipeline through proactive efforts, whether outreach to lost prospects or clients, building and executing strategies with Tinuiti’s Marketing team for generating lead volume, or cold outreach.

• Adhere to our sales process and maintain Salesforce cleanliness, enabling informed decision-making that benefits the entire organization.

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch. 

• 3-4 years of industry experience in advertising account management and/or sales 

• Expertise in full-funnel marketing initiatives across retail media, paid search, and paid social – You have deep hands-on experience with Amazon Ads, Google, and Meta. You understand how to allocate budgets across omnichannel media and can execute strategic account audits.

• Strategic & analytical thinker: You can break down market trends, analyze data, and provide insights to drive new business growth. You understand performance metrics and how to translate them into a compelling sales strategy.

• Technical ability: you have an understanding of and ability to answer challenging questions about performance marketing including pixel-based measurement, signal enrichment, data automation, audience graphs, incrementality, and marketing mix modeling.

• Sales Cycle Management and Operational Efficiency: Experience building and managing a robust pipeline from cold outreach to close while accurately forecasting revenue and managing CRM tools. Ability to create processes and products that enhance your ability to process large lead volumes and determine where best to spend your time.

• Presentation and storytelling: Exceptional writing and storytelling skills to craft persuasive proposals that align with client KPIs.

• Consultative Selling: Ability to act as a strategic advisor by diagnosing client challenges and aligning solutions with business outcomes. 

• You embody a proactive, self-motivated approach to personal growth and strive for continuous improvement in skills, knowledge, and performance.

• You are passionate about sales and excel in a fast-paced, target-driven environment where your achievements contribute to our shared goals.

• You possess a positive attitude and are committed to going the extra mile to deliver outstanding customer service to prospects and colleagues alike.

• 1+ years of Sales experience preferred

• Experience working at SMBs or at SMB-focused agencies a plus.

The annual base salary range for this role's listed level is currently $70,000 - $80,000. Sales roles are also eligible for incentive pay targeted up to or over (100%). Grade level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, and alignment with market data. We will provide more information on our benefits and equity upon requests. Disclosure as required by the Colorado Equal Pay for Equal Work Act, C.R.S. § 8-5-101 et seq.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Unlimited PTO: At Tinuiti, we believe you deserve time to rest and enjoy life unplugged from your devices. When you take time for yourselves, you’re able to bring your best self to work. That’s why we prioritize flexibility, a fully remote environment, and offer unlimited paid time off.

Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts

Retirement: Match up to 4% of your contributions at 100% with immediate vesting

Perks and Wellness: Fringe, Forma, Thankful giving, Equity

Learning and Development: Mentor program and more

Disclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. Tinuiti is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.