About the Role
Reporting to the Head of Brand Strategy, the Brand Strategist will be a pivotal partner in shaping and executing the future of the Chime brand. In this role, you will support key strategic workstreams, turning brand vision into actionable plans and tangible results for 2026 and beyond. You are a sharp, culturally-attuned thinker who is passionate about connecting data-driven insights with powerful creative storytelling. You will help oversee our most ambitious brand projects, ensuring every touchpoint is a true reflection of Chime’s mission and values.
The base salary offered for this role and level of experience will begin at $103,680.00 and up to $144,000.00. Full-time employees are also eligible for a bonus, competitive equity package, and benefits. The actual base salary offered may be higher, depending on your location, skills, qualifications, and experience.
In this role, you can expect to- Contribute to the development of our long-term brand strategy by conducting research and analysis. Help articulate and champion our core brand story across all internal and external communications.
- Partner with the Head of Brand Strategy to execute integrated marketing campaigns. You will coordinate with creative, growth, and product marketing teams to ensure our brand narrative is consistently and powerfully expressed.
- Assist in managing the annual brand calendar, tracking key project milestones, campaign launch dates, and cultural moments to ensure cross-functional alignment on strategic priorities.
- Pull and analyze consumer data and market research to uncover insights that inform our brand positioning, target audience profiles, and campaign optimizations. You will be responsible for tracking and reporting on key brand performance metrics.
- Oversee key brand initiatives from brief to execution, ensuring the strategic intent is flawlessly translated into the final output. You will act as the strategic through-line, guaranteeing that innovative campaigns are creatively excellent and perfectly aligned with our brand goals.
- Act as a key point of contact for the brand, providing initial feedback on creative concepts and assets to ensure they are on-brief and consistent with our brand guidelines and narrative.
- Research emerging cultural trends, competitive activity, and potential brand ambassadors or partners that align with Chime’s values. You will help build the case for new storytelling and activation opportunities.
- A proven ability to author inspiring and effective creative briefs that translate complex data and business needs into a concise, actionable, and measurable strategy for creative teams.
- 3-5+ years of experience in brand strategy, brand marketing, or a related role, with a strong ability to connect tactical execution to broader strategic objectives.
- Proven ability to work effectively with diverse teams (Creative, Growth, Product, Comms) to shepherd projects and deliver cohesive brand experiences.
- Experience tracking, analyzing, and reporting on brand performance metrics (e.g., brand awareness, consideration, sentiment). You are comfortable turning data into a clear, concise story.
- Strong analytical skills with the ability to synthesize qualitative and quantitative data to surface key insights that strengthen our brand narrative and campaign effectiveness.
- A genuine passion for understanding consumer behavior, cultural trends, and how they can intersect with our brand to create authentic and resonant moments.
#LI-Hybrid #LI-AM1
At Chime, we believe that everyone can achieve financial progress. We created Chime—a financial technology company, not a bank*—on the premise that core banking services should be helpful, easy, and free. Through our user-friendly tools and intuitive platforms, we empower our members to take control of their finances and work towards their goals. Whether it's starting a savings account, purchasing a first car or home, launching a business, or pursuing higher education, we're proud to have helped millions unlock their financial potential.
We're a team of problem solvers, dreamers, and builders with one shared obsession: our members. From day one, Chimers have worked tirelessly to out-hustle and out-execute competitors to bring our mission to life. Their grit and determination inspire us to work harder every day to deliver the very best experience possible. We each bring an owner's mindset to our work, refusing to be outdone and holding ourselves accountable to meet and exceed the highest bars for our teams, our company, and our members.
We believe in being bold, dreaming big, and taking risks, while also working together, embracing our diverse perspectives, and giving each other honest feedback. Our culture remains deeply entrepreneurial, encouraging every Chimer to see themselves as stewards of our mission to help everyday Americans unlock their financial progress.
We know that to achieve our mission, we must earn and keep people's trust—so we hold ourselves to the highest standards of integrity in everything we do. These aren't just words on a wall—our values are embedded in every aspect of our business, serving as a north star that guides us as we work to help millions achieve their financial potential.
Because if we don't—who will?
*Chime is a financial technology company, not a bank. Banking services provided by The Bancorp Bank, N.A. or Stride Bank, N.A., Members FDIC.
What we offer for our full-time, regular employees- 🏢 Our in-office work policy is designed to keep you connected - with four days a week in the office and Fridays from home for those near one of our offices, plus team and company-wide events depending on location. Whether you’re coming in regularly or are part of our fully remote program, you’ll stay engaged with your work and teammates.**
- 💻 In-office perks including backup child, elder, and/or pet care, plus a subsidized commuter benefit to support your regular commute**
- 💰 Competitive salary based on experience**
- ✨ 401k match** plus great medical, dental, vision, life, and disability benefits
- 🏝 Generous vacation policy and company-wide Chime Days, bonus company-wide paid days off**
- 🫂 1% of your time off to support local community organizations of your choice
- 👟 Annual wellness stipend to use towards eligible wellness related expenses
- 👶 Up to 24 weeks of paid parental leave for birthing parents and 12 weeks of paid parental leave for non-birthing parents
- 👪 Access to Maven, a family planning tool, with $15k lifetime reimbursement for egg freezing, fertility treatments, adoption, and more.
- 🎉 In-person and virtual events to connect with your fellow Chimers—think cooking classes, guided meditations, music festivals, mixology classes, paint nights, etc., and delicious snack boxes, too!**
- 💚 A challenging and fulfilling opportunity to join one of the most experienced teams in FinTech and help millions unlock financial progress**
**Perks also available to Chime Interns.
We know that great work can’t be done without a diverse team and inclusive environment. That’s why we specifically look for individuals of varying strengths, skills, backgrounds, and ideas to join our team. We believe this gives us a competitive advantage to better serve our members and helps us all grow as Chimers and individuals.
Chime is proud to be an Equal Opportunity Employer. We consider qualified applicants without regard to race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, genetic information, veteran status, or any other legally protected basis under provincial, federal, state, and local laws, regulations, or ordinances. We will also consider qualified applicants with criminal histories in a manner consistent with the requirements of state and local laws, including the San Francisco Fair Chance Ordinance, Cook County Ordinance, NYC Fair Chance Act, and the LA City Fair Chance Ordinance, and consistent with Canadian provincial and federal laws. If you have a disability or special need that requires accommodation during any stage of the application process, please contact: [email protected].
To learn more about how Chime collects and uses your personal information during the application process, please see the Chime Applicant Privacy Notice.
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