Integrated Marketing Campaign Manager, Brand

We’re looking for a Integrated Marketing Campaign Manager, Brand to help define and deliver the programs that grow Verkada’s brand in market. In this role, you’ll build and execute integrated brand campaigns across paid, owned, and earned channels – from digital and social to out-of-home and events – connecting Verkada’s story to customers and partners in powerful, consistent ways.

You’ll own campaign strategy, manage budgets, and collaborate closely with creative, sales, and demand generation teams to drive measurable outcomes including brand awareness, engagement, and event participation. This is an exciting opportunity for a marketer who thrives at the intersection of creativity, strategy, and execution.

Reporting to the Director of Corporate Marketing, this role is responsible for building and optimizing brand campaigns that raise awareness, strengthen perception, and generate engagement with Verkada’s technology and leadership.

As part of your broader campaign portfolio, you’ll also lead marketing efforts and drive ticket sales for VerkadaOne, our annual user conference and a flagship brand moment that brings Verkada’s story to life.

You’ll have ownership of campaign budgets, oversee creative development, and collaborate cross-functionally to ensure Verkada’s brand is expressed consistently and effectively across every channel.

We are committed to a thriving in-office culture. This role requires that you be on-site at our HQ in San Mateo, CA 5 days a week. 

• Lead Brand Campaigns
  • Develop and execute multi-channel brand campaigns that elevate Verkada’s awareness and perception in the market.
  • Partner with the Integrated Campaigns, Creative, Demand Gen and Comms teams to launch storytelling-driven programs across CTV, social, podcasts, digital, out-of-home, and experiential.
  • Manage and optimize paid media budgets to ensure efficient spend and measurable brand impact.
  • Create campaign messaging, provide visual direction, and develop toolkits that align with Verkada’s brand voice and design system.
• Drive VerkadaOne Marketing
  • Own marketing campaign strategy and execution to meet VerkadaOne attendance and engagement goals.
  • Partner with Sales to build toolkits, incentives, and outreach programs that convert customers and partners into attendees.
  • Integrate VerkadaOne into broader brand and awareness campaigns to amplify reach and consistency.
• Measure and Optimize Performance
  • Track key metrics, analyze results, and use data to optimize campaign performance and future planning.
  • Report outcomes and learnings to leadership, with a focus on ROI and channel effectiveness.
• Ensure Brand Consistency
  • Maintain brand integrity across all marketing touchpoints including web, social, email, paid placements, and event creative.
• Collaborate and Execute
  • Work closely with cross-functional teams (Brand Creative, Product Marketing, Demand Gen, Creative, and Events) to align priorities and coordinate execution.
  • Manage timelines, budgets, vendors, and reviews to deliver high-quality campaigns on time and on budget.

What You Bring

• 5-8+ years of experience in integrated marketing, campaign management, or brand marketing, preferably in B2B or technology.
• Proven experience owning and managing marketing budgets across paid channels (digital, social, OOH, sponsorships, etc.).
• Demonstrated success launching brand awareness or integrated campaigns that drive measurable business outcomes.
• Strong project management, organizational, and cross-functional collaboration skills.
• Excellent communication and creative judgment with an eye for brand storytelling.
• Familiarity with CRM and marketing automation tools (Salesforce, HubSpot, Marketo, etc.).
• Self-starter with a proactive, problem-solving mindset and ability to thrive in a fast-paced environment.
• Willingness to be onsite in San Mateo, CA, five days a week, and travel occasionally for regional events.

Verkada is committed to fostering a workplace environment that prioritizes the holistic health and wellbeing of our employees and their families by offering comprehensive wellness perks, benefits, and resources. Our benefits and perks programs include, but are not limited to:

• Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under at least one plan and 80% for family premiums under all plans
• Nationwide medical, vision and dental coverage
• Health Saving Account (HSA) with annual employer contributions and Flexible Spending Account (FSA) with tax saving options
• Expanded mental health support
• Paid parental leave policy & fertility benefits
• Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time
• Professional development stipend
• Fertility Stipend 
• Wellness/fitness benefits
• Healthy lunches provided daily
• Commuter benefits

• You must be independently authorized to work in the U.S. We are unable to sponsor or take over sponsorship of an employment visa for this role, at this time.