Brand Marketing Director

About the Role:

Gusto is seeking a strategic, creative, and data-driven Brand Marketing Director to lead our brand strategy and elevate how Gusto shows up in the world. Reporting to the Head of Product, Brand & Partner Marketing, this Director role will be the architect of Gusto’s brand vision, shaping positioning, storytelling, and awareness-driving campaigns that inspire small businesses nationwide.

In this highly visible role, you’ll define how our brand connects emotionally and functionally with customers — bridging creative vision with business impact. You’ll partner closely with Brand Studio, Product Marketing, Media, and Communications to ensure our brand narrative is consistent, resonant, and measurable. This is a hands-on leadership opportunity to shape Gusto’s brand at scale while driving meaningful business results. 

What You'll Do:

• Define and Shape Brand Strategy: Partner with leadership to craft and refine Gusto’s overarching brand strategy and positioning, ensuring alignment with business goals and audience needs.
• Drive Campaign Excellence: Lead development and execution of integrated brand campaigns that expand awareness, shape perception, and fuel consideration.
• Innovate and Ideate: Identify creative opportunities to elevate brand visibility and differentiation across channels, partnerships, and experiences.
• Collaborate Cross-Functionally: Partner with Brand Studio, Product Marketing, and Channel teams to ensure brand storytelling is unified and impactful across paid, owned, and earned channels.
• Measure and Optimize: Define KPIs for brand health and awareness; leverage data and insights to optimize campaign impact and guide future strategy.
• AI-Driven Creative Impact: Explore and apply emerging AI tools to accelerate brand and creative development, analyze audience sentiment, and personalize storytelling at scale.
• Leadership & Mentorship: Lead and coach a small team of brand and integrated marketers; foster creativity, accountability, and collaboration. 

We are looking for a builder and ops leader with: 

• 10+ years of experience in brand marketing, brand strategy, or integrated marketing, with at least 3+ in a leadership role.
• Proven success developing brand strategy, messaging, and creative campaigns for a B2B or B2C technology brand.
• Strong portfolio of work demonstrating both creative excellence and measurable business impact.
• Experience partnering closely with creative teams, media, and cross-functional marketing groups to deliver integrated storytelling.
• Ability to translate data into narrative — using insights to inform strategy and inspire creative direction.
• AI fluency: understanding of how AI/ML can enhance brand research, creative production, and performance optimization.
• Exceptional communication and collaboration skills, with the ability to influence executives and cross-functional partners.
• Passion for Gusto’s mission and for crafting authentic, human-centered brand stories that resonate deeply with small businesses.

Our cash compensation for this role is targeted at $178,000 - $208,000/yr in Denver, and $210,000 - $245,000/yr for San Francisco & New York. Final offer amounts are determined by multiple factors including candidate experience and expertise and may vary from the amounts listed above.