Brand Manager

The Brand Manager is a dynamic thinker who understands the heart and soul of the Parachute brand and is able to further our vision while developing out of the box / innovative marketing tactics. This role will always be on the hunt for new and exciting opportunities that are centered around storytelling that also have efficiencies and scale. The Brand Manager will be responsible for shaping and executing brand initiatives with a primary focus on building and maintaining an influencer network, developing strategy for organic social channels, supporting PR initiatives and ideating and executing experiential marketing. This role works collaboratively with cross-functional partners, the wider marketing team and external vendors to execute Parachute’s overall brand and marketing strategy. 

Reports to: SVP, Marketing

Location: Culver City, CA — in office M-TH

What You’ll Do:

• Manage all aspects of the Parachute influencer and brand ambassador program including strategy, budgeting, outreach and day-to-day communication
• Stay informed on industry trends, competitive landscape, and customer behavior to identify opportunities for brand growth and differentiation. Use consumer insights to inform brand strategy and decision-making
• Work cross functionally with Creative to develop brand messaging on special initiatives, quarterly messaging, partnerships and collaborations
• Partner closely with the SVP of Marketing to translate brand strategy into clear briefs, positioning, creative direction, and channel plans
• Partner cross-functionally with Revenue, Merchandising, Creative, and Growth teams to ensure brand initiatives support business goals
• Shape brand narratives and seasonal storylines, ensuring consistent voice and messaging across earned, owned, and social channels
• Track and report on brand performance, including social metrics (impressions, engagement, traffic impact) and campaign-level outcomes
• Own Parachute’s brand execution across three core pillars: PR, go-to-market planning, and social

Public Relations

• • Own the day-to-day management of Parachute’s PR agency, including briefing, feedback, performance evaluation, and alignment to broader brand priorities
  • Manage weekly brand calendar with inspiring themes, product priorities, new launches, promo information, etc, and share cross-functionally

Go-to-Market 

• • Lead go-to-market planning for product launches and major brand moments: building timelines, calendars, and cross-channel activation plans informed by consumer, cultural, and competitive insights
  • Build and maintain week-by-week brand calendars that align PR moments, social content, and launch activity
  • Field inbound and outbound partnership and collaboration communications in partnership with B2B partners
  • Collaborate with merchandising team to understand product and category priorities quarterly and yearly

Social

• • Measure and track influencer campaign ROI, including engagement rates, sales lift, and brand awareness metrics
  • Monitor social media metrics, such as follower growth, engagement rate, and website traffic from social channels, to assess campaign effectiveness
  • Oversee organic social strategy and execution, ensuring content ladders up to brand positioning and go-to-market priorities

Who You Are:

• Brand Manager who blends strong creative taste with operational discipline and measurable outcomes
• Experience in go-to-market planning, you’ve helped lead launches or major campaigns from strategy through activation
• Fluent in PR and earned media, ideally managing external agencies and shaping brand narratives
• Socially fluent and comfortable leading organic social strategy, with a clear point of view on KPIs, content performance, and platform best practices
• Highly collaborative and comfortable rallying cross-functional partners to meet deadlines and deliver results
• Emotionally intelligent: self-aware, curious, open to feedback, and thoughtful in how you work with others
• Accountable and action-oriented: you take ownership, adapt quickly, and push work forward even when things are ambiguous
• Experience or passion for home, design or fashion space preferred
• People management experience desired but not required

Perks & Benefits at Parachute

• Work that fits your life
  • Hybrid schedule with Fridays work-from-home
  • Beautiful HQ in the heart of Culver City, steps from the light rail
• Take care of you (and your people)
  • Comprehensive medical, dental, vision, and disability coverage
  • One Medical (full health) , Kindbody (fertility health), and Talkspace (mental health) memberships for modern, easy access to care
  • Up to 10 weeks of paid parental leave for growing families
• Time to truly unplug
  • Open & flexible PTO - take the time you need, when you need it
• Support beyond your paycheck
  • 401(k) through Empower
  • Monthly work-from-home stipend
  • Monthly cell phone reimbursement
• Daily delights
  • Free snacks to keep you fueled
  • Weekly catered lunch to bring everyone together
• Employee Discount 
  • Free bedding for a great night’s sleep, an incredible employee discount, and $300 in free product every year 

Parachute takes a market-based approach to pay, and pay may vary depending on your location. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location.  The estimated pay range for this role is $95,000 - $120,000.

About Us

Our belief is that when we take care of our home, it takes care of us. Home is an extension of the self. It offers a sense of belonging and welcomes all with ease and warmth. It's where we recharge, wash off the day and rest up for tomorrow. Home is the most comforting word there is. That’s why they say there’s no place like it. The unmistakable feeling of home is what inspired us to create Parachute. To responsibly make essential, lasting items that transform a house into so much more.

Parachute was certified as a great place to work! Check us out here
Our Commitment to You

We believe in the power of a diverse workplace. Which is why we are committed to actively recruiting and hiring people of all races, religions, colors, national origins, genders, gender identities or expressions, sexual orientations, ages, marital statuses, veteran statuses and disability statuses. As an equal opportunity employer, we celebrate diversity and foster an inclusive environment by committing to diverse hiring practices, encouraging education and communication and building a DE&I enrichment and training program.

Ensure your Parachute Home job offer is legitimate and don't fall victim to fraud. Parachute never seeks payment from job applicants. Parachute recruiters will only reach out to applicants from an @parachutehome.com email address. For added security, where possible, apply through our company website at www.parachutehome.com/careers.