Brand Manager

We are looking for a strategic, creative and collaborative Brand Manager to help shape, scale and maintain the Abnormal AI brand. You’ll work cross-functionally to ensure our brand is consistent, differentiated, and memorable across all internal and external touchpoints.

This role will support the Director, Brand within the Brand & Creative Services team. This team oversees brand strategy and positioning, visual and verbal identity, creative direction and production, internal brand education and brand health tracking. 

This is a hands-on, mid-level role ideal for someone who can toggle between high-level brand thinking and tactical execution, helping bring our brand strategy to life in meaningful and measurable ways.

Brand Strategy Development: Partner with the Director of Brand to evolve and activate the company’s brand strategy and positioning. Assist in execution of creative programs that bring our brand strategy to life, evidencing our value to customers to give them confidence in why we are the solution for the future of AI-first security by demonstrating our personality traits in action.

Brand Research & Measurement: Assist in managing brand measurement program, conduct brand tracking studies, update and evolve brand health scorecard.

Market & Competitive Insight: Conduct audits to ensure all materials are aligned with current brand standards, and to ensure our brand messaging remains differentiated from competitors over time.

• Brand Training & Governance: Drive adoption of the company’s updated visual and verbal identity across international geographies and functional teams. Partner with designers, writers, content creators, internal teams, external agencies and vendors to train them on our brand strategy, ensure compliance, educate on changes or updates to the brand, and maintain brand consistency across all of the company’s assets.
• Brand Education: Help support and run a newly-created internal brand ambassador program, which involves educating a cross-functional group of employees to be the brand eyes and ears within their own departments.
• Proactive Idea Development: Actively seek out new opportunities to evangelize the brand internally and externally.

• 4-7 years of experience in brand marketing and/or brand strategy
• Proven experience in a B2B Saas company or working on B2B Saas clients while at an agency is required; you must understand how to market complex technical products to enterprise customers.
• Strong grasp of brand fundamentals: positioning, storytelling, visual and verbal corporate identity.
• Creative thinker with analytical instincts—you’re as excited about ideas as you are about impact.
• Adept at project management and balancing multiple initiatives in a fast-paced setting.

• Agency experience a plus, especially at a branding agency / brand strategy consultancy
• Cybersecurity experience a plus, though not a requirement
• Familiarity with SaaS go-to-market motions and customer journeys.
• Experience managing external agencies and vendors to execute brand strategy and/or measurement work.
• Experience supporting rebrands or brand evolution projects.

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